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Wednesday, February 2, 2005
Message #1327
Groundhog Day

"The groundhog is like most other prophets; it delivers its prediction and then disappears."
Bill Vaughan

  • A tax deduction you probably don't know about
  • Rice on a low-carb diet?
  • Why Mark Twain's books will always be popular
  • If you've been thinking of starting your own business but haven't come up with the right idea yet, this article's for you . . .
  • A way to write headlines that grab your prospect and suck him into your copy
  • The origin of the word "craze"

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WEALTH

How the IRS Can Help You Save on Summer Camp for the Kids

Send your child to camp to learn writing, music, the arts, or another potentially rewarding skill or hobby this summer and the IRS will help you pay!

Children's summer day camp (but not overnight camp) can be included as an expense on IRS Form 2441 ("Child and Dependent Care Expenses"). And it doesn't have to be a "playground" camp.

Some of the fine print:

  • The child has to be at camp while the parent is working (for an employer or as a self-employed person).
  • The child must be under age 13.
  • If you are making deductions for child care expenses for only one child, the maximum is $3,000. If you are making deductions for two or more children, the maximum will rise to $6,000 per year total.

But be sure to check the details with an accountant and/or the IRS (publication 503).


HEALTH

When You're Cutting Out the Carbs . . . What About Rice?

An ETR reader writes, "I am on a low-carb / low glycemic index (GI) diet. I love to cook and often make Chinese and Indian food. But they just don't seem right without a bowl of rice. Any suggestions?"

According to the "Low GI Diet Revolution", "rice can have a high GI value (80-109) or a low GI value, depending on the variety." Basmati rice (GI 58), Uncle Ben's converted long-grain rice (GI 50), and Uncle Ben's long-grain and wild rice blend (GI 54) are all digested slowly and produce a low glycemic response. So if you'd like a side of rice with your chicken vindaloo, try one of these.

And remember that "low-carb" does not mean "no-carb." For optimum health, you need a balance of protein, fat, and carbohydrates in your diet.

-- Jon Herring


WISDOM

The Goal Mark Twain Set for Himself as a Writer

"I have never tried in even one single instance to cultivate the cultivated classes. I was not equipped for it, either by native gifts or training. And I never had any ambition in that direction, but always hunted for bigger game -- the masses. I have seldom deliberately tried to instruct them, but have done my best to entertain them. To simply amuse them would have satisfied my dearest ambition at any time."

(Source: Mark Twain in a letter to Andrew Lang)


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TODAY'S MESSAGE

There's Never Been a Better Time to Start a Business

by Marc Charles

Despite the doom and gloom coming from business forecasters (whatever the heck they are) and "think tanks," there's never been a better time to start a business.

Many years ago, I worked in the sub-sub-basement (three floors below the street) at a top bank in Minneapolis. My job consisted of stocking shelves with official bank forms. Out of the corner of my eye, I could see the "money counting room" across the hall. I was convinced this was a form of torture.

On Day 50, I was called into the VP's office for my first quarterly review. I thought I was doing a pretty good job, so imagine my surprise when my pay grade was lowered. On top of that, I was now required to work on Saturdays.

I remember thinking, "This job is just not going to work for me."

Two weeks later, I started my first "real" business -- washing mobile homes with a portable power washer at $14.50 a pop. Within three weeks, I was making four times as much as I had at my bank job. Plus, I was able to take weekends and most of the winter off.

I've started dozens of businesses since then.

I prefer businesses that don't require a lot of start-up capital (at least, not my own), and that have low overhead and substantial profit margins. I also like those that can be run from anywhere in the world. (I have chosen to work from my home on the coast of Maine.)

With the advent of the Internet, these types of opportunities are everywhere you look.

Take a website like Alibaba.com, for example. There are a myriad of possibilities associated with this one website alone.

Alibaba.com has become the No. 1 import/export website in the world. Forbes named it "Best of the Web" five years in a row. And Alexa says it is one of the Top 50 sites on the Internet in terms of traffic and popularity. Alibaba.com has more than 4.8 million active members (in 240 countries). What's more, it's growing at a rate of 18,000 new members per day.

Entrepreneurs from around the world -- buyers and sellers of every type of product you can imagine -- are coming to Alibaba.com in droves to make deals and earn money. Take Chester Chou.

Chester uses the site to sell a unique golf device. His company recorded more than $100,000 in wholesale sales on Alibaba.com last year. More important, thanks to Alibaba Chester has built relationships with professional buyers in the UK, Germany, Korea, China, the U.S., and Holland.

Chester's niche is only the tip of the iceberg when it comes to the business opportunities that can be found on Alibaba.com.

  • Pete Patel from Tennessee sells branded clothing and handbags to wholesale buyers around the world on Alibaba.com. Pete receives about 35 qualified inquires a week from trade leads on Alibaba.com, and in three months he has closed more than 45 deals.
  • Markus Siegrist from Switzerland receives more than 30 qualified buyer inquires a week for his products. Markus sells wine, liquor and specialty oils. On top of that, Markus also uses Alibaba.com as a buyer and has purchased decorative bottling from 20 different sellers.
  • Brian Park is the CEO of Bruce & Brian Co. in South Korea. He joined Alibaba.com in late 2003. His company average 20-30 inquires per week, and in just the first month on Alibaba.com Brian closed $11,000 in sales. More important, he is now being contacted by large companies interested in far more substantial deals.

As I said, this is just one website. There are many more. And it's not just on the Internet. There are an unlimited number of profitable ventures that can be started for next to nothing.

I'm the editor of a business-opportunity alert called "Profit Center Dispatch." Every week, I uncover legitimate businesses that you can start with very little capital or experience -- and that require minimal overhead. Most of these businesses also have substantial profit potential. In the last few months alone, I have shown my readers:

  • How to cash in on real-estate opportunities in the new "exurbs"
  • 12 different ways to tap into the $85 billion travel market
  • An Internet twist on the pre-foreclosure real estate market, and
  • How to get in on the billion-dollar self-storage business

And that's just for openers.

There has never been a better time to start your own business. So if you have an idea for one that you'd like to get into, don't wait.

If you're thinking about an eBay business, for example, just do it. There's never been a better time. If you fail . . . so what? Throw in the towel and start another eBay business after lunch.

A friend of mine has three separate eBay businesses going. Prior to this, he sold Beanie Babies online. That business failed when the Beanie Babies craze (see "Word to the Wise," below) ended. But he didn't give up on making money online. He kept trying different things. And now he's a successful entrepreneur.

Every time you take action on an idea, you learn something about building a business that you didn't know before.

In 1997, I had an idea and acted on it. I interviewed top technology and software CEOs over the phone or by e-mail, reprinted the transcripts, and sold them back to the CEOs and/or their companies. Eventually, I started selling these interviews to top business and technology publishers. And three years later, I sold the business for a profit.

So if you want to create life-changing wealth, do what two-thirds of the world's millionaires have done. Start a business. There's never been a better time than right now!


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TODAY'S ACTION PLAN

If you're looking to start a business but just can't come up with the right idea, consider subscribing to Marc Charles' weekly "Profit Center Dispatch" service.

As he mentioned in Today's Message, in the past few months he's uncovered real-estate opportunities in the new "exurbs." He's shown his readers how to tap into the $85 billion travel market. He's revealed an Internet twist on the pre-foreclosure real estate market. And he has outlined a plan to get in on the billion-dollar self-storage business.

Marc's weekly reports include how to get started, where to find your products, and who to market to. He also includes insider tips to accelerate your success. For more info, click here: http://www.agora-inc.com/reports/PCD/WPCDF200


COPYWRITING

Make Your Prospect WANT to Read Your Sales Pitch

Arousing your reader's curiosity with your headline is a proven way to usher him into your copy. One way to do it is to make a very specific promise with a headline like this:

"Turn $55.00 into $837.56 in Just 3 Days."

Your reader will wonder "Why exactly $837.56? Why 3 days?" -- and will read on.

Another way to pique his interest is to arouse his fears with a headline like this:

"What Never . . . EVER to Eat on an Airplane!"

How could anyone possibly resist reading further to find out what that is?


WORD TO THE WISE

We say that someone who is mentally deranged is "crazed." So it's not hard to understand how we came to use the word "craze" as a synonym for a fad -- something that people become obsessed with. It comes from a Scandinavian word for "shatter."

Example (as used by Marc Charles in Today's Message): "That business failed when the Beanie Babies craze ended."


Michael Masterson
Copyright ETR, LLC, 2005

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