* Highly
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The
Early to Rise 2006 End-of-Year Blowout Sale
What
are your resolutions for 2007?
To
increase your salary by $15,000? To finally start your own
profitable online side-business? To locate an incredible real
estate deal?
If
so, ETR is here to help!
As
2006 comes to a close, we’ve compiled a dozen of our
best programs into blowout year-end sale with our lowest prices
ever… so there’s no better time for you to start
making your dreams come true in 2007 than right now.
This
offer ends when the New Year begins, so don’t put it
off and risk paying more a few days from now. Act today and
you’ll get the best deal we’ve ever offered, guaranteed.
Stop
by our ETR 2006 End-of-Year Blowout Sale now.
-
MaryEllen Tribby
Never
Put All Your Eggs in One Basket
By
Andrew M. Gordon
The
only thing more depressing than people not using their 401(k)
plans is people who misuse them. This ain't Monopoly money.
It's your hard-earned savings. Yet 19 percent of 401(k) participants
put all their funds into stocks, according to a recent survey
by Vanguard Group. Another 13 percent put all their funds into
bonds.
At
least those hooked on stocks can argue that, over time, the
stock market beats bonds. They're right. But they're still
doing the wrong thing.
Case
in point: The stock market has made an impressive comeback
since the crash of 2000 through 2002. The Dow is actually hitting
new highs. Yet today, market investors are still $1.6 trillion
poorer than they were before it all went bad more than six
years ago. During this time, the Nasdaq still hasn't reached
the halfway mark to its previous peak.
It's
going to take quite a while longer for investors to catch up
to where they were half a dozen years ago. And when they do,
it will be as if they had stuffed their money under the mattress.
Despite the passage of so much time, they will have absolutely
nothing to show for their investments.
It
makes much more sense to diversify into both stocks and bonds.
How much into each? Take your age and subtract it from 100.
That number is the percentage that goes into stocks. The rest
goes into bonds. When the stock market falls off the cliff
again (and, sooner or later, it will), at least your fall will
be cushioned.
[Ed.
Note: Andrew Gordon, ETR's financial expert, is the editor
of our new investment service, Income.
Each month, he uncovers specific stocks that promise safety
(first and foremost), along with much higher-than-average profit
potential.]
"Competition
is the keen cutting edge of business, always shaving away
at costs."
-
Henry Ford
Mastering
Google AdWords in 3 Easy Steps
By
Patrick Coffey, ETR's Internet Marketing Manager
"I
know I need to be in Google ... but that can be expensive if
you don't know what you're doing."
I
hear comments like this all the time from Internet entrepreneurs
and e-business owners just like you.
Getting
your website listed on Google using AdWords is a way to drive
targeted traffic to your website instantly. With AdWords, you
choose keywords for your ad - and when people perform Google
searches using those keywords, your ad will show up on the
right-hand side of their search results.
But
choosing the right keywords can be tricky.
There
are thousands of Internet articles, forums, blogs, and e-books
devoted to "mastering Google AdWords" - some better
than others. But I'm going to show you how to do it in three
easy steps.
There
are more than 387,000 Google AdWords advertisers, and new people
are jumping on the program in droves. I think it's fair to
say that most of them are unsuccessful - meaning they end up
spending more on their Google AdWords than they generate in
sales.
That's
because most new advertisers shoot for the moon - and try to
secure the top keywords at a premium. You see, Google AdWords
are offered in an auction format. The most sought after keywords
(like "loan," "mortgage," "hosting," "ring
tones") are placed up for auction, and the highest bidder
receives the TOP spot on the right-hand side of the search
results pages.
Click-through
costs for top positions in Google can be as high as $100 per
click. So if your advertising cap is $300 per month, your account
would close after a measly three clicks. You can see why most
AdWords advertisers walk away shell-shocked.
But
you can get listed on Google AdWords without breaking
the bank. Here's how:
Easy
Step #1 for Mastering Google AdWords: The Money Is in the
Middle
Instead
of trying to secure the top spot and paying a premium for it
... shoot for the middle.
Sure,
most of the people searching Google (or any engine, for that
matter) rarely look deeper than two or three pages. Which means
if your AdWords ad is on page 4, 5, 6, or 70 of the search
results, you'll probably receive very little action. (Not many
potential customers will click through to your page.)
What's
more, most of the advertisers "at or near the bottom" of
the AdWords ladder typically stay there or drop out. And guess
what? Advertisers "near the top" of the AdWords ladder
usually drop out too - because it's just too costly.
That's
why you need to aim for the middle of the cost-per-click range.
When
you place bids for keywords in the middle range, the chances
are very good that your ad will move up the totem pole (without
any added expense) when advertisers near the top drop out.
And many times your ad will be featured on the FIRST search
results page, right next to the Big Spenders.
Easy
Step #2 for Mastering Google AdWords: Getting Rich From Research
Most
people don't have the time to research keywords. They develop
a list of words off the top of their head, or they receive
help from people who have no Internet, search engine marketing,
or direct-response expertise.
If
you want to separate yourself from the 387,000+ Google AdWords
advertisers, you'll need to do some basic research on the keywords
that you want to purchase. But fear not. There's an easy way
to do it - and it can even be a lot of fun.
There
are hundreds of keyword research tools and applications on
the Internet. Two of the better ones are Wordtracker and Keywords
Analyzer.
I
like Google's Zeitgeist. This tool will show you the most popular
Google keyword searches in several categories.
Another
tool I like is Overture's Keyword Selection Tool. (Overture
has been bought out by Yahoo. However their keyword selection
tool is still active.) This is not perfect. It's only a gauge
of popular keyword search terms for the previous month. But
when you combine it with Google's Zeitgeist, it's pretty powerful.
You'll
want to select keywords that already have huge search traffic
- not words that you think will have huge search traffic.
That's where your research comes in. Once you've studied which
words are drawing the most traffic, you'll have a better idea
of which keywords you need to use.
For
example, let's say you're selling watches - and, by the way,
the word "watch" received more than 529,287 searches
in November. How do you tie your keyword ads to current popular
search traffic?
Let's
take a look at the top 10 keyword searches in Google. For the
week ending December 9, they were:
1. James
Kim
2. Pearl
Harbor
3. NASA
4. Randy
Newman
5. Alessandra
Ambrosio
6. Taco
Bell
7. Pirates
of the Caribbean
8. minimum
wage
9. Rich
Rodriquez
10. America's
next top model
You
might be able to work with some of these top-ranking keywords
for your product. For instance:
- Pirates
of the Caribbean watches
- America's
next top model watches
Keep
in mind that straight keyword ads work too (watches, designer
watches, cheap watches, specific watch brands, etc.).
After
you've selected your keywords, you'll need a headline for your
ad that stands out from the masses. The objective is to drive
traffic to your site and close the sale.
That
brings me to writing headlines.
Easy
Step #3 for Mastering Google AdWords: Headlines Make ALL
the Difference
Google
AdWords allows space for three lines of text - a headline,
the body, and your URL.
The
URL should describe your product: GreatWatches.com, DesignerWatches.com,
DesignerWatchesCheap.com ... or something like that. People
won't always bother clicking your ad - they'll type the URL
right into their browser.
The
body should offer an immediate benefit, like "Look the
Part" or "Lowest Watch Prices."
There
are thousands of approaches to writing Google AdWords headlines.
Enter a few of the top keywords listed above into Google and
you'll see what I mean. Just make sure your headline grabs
your prospect's attention - and doesn't let go until he clicks
on your ad.
Ask
yourself which headlines are working for your competitors.
Which headlines do you see repeated week after week after week?
The reason most AdWords advertisers continue running the same
ad is because it works.
If
you can make it work for your product or service, come up with
an unusual or newsworthy headline that will stand out from
all the other possibilities staring at your prospect. (Do a
search on Google news for ideas.)
For
instance, you could try these Google AdWords headlines to sell
your watches:
Once
you've mastered Google AdWords, you'll get plenty of prospects
clicking through to your website. Then it's up to your site
to make the sale. Make sure your website copy flows naturally
with your Google AdWords ad ... and you'll enjoy huge profits.
[Ed.
Note: Why not make starting your own Internet business one
of your goals for 2007? With ETR's
special End-of-the-Year Biz Op Bundle, you'll
have everything you need to get it off the ground - and make
it hugely profitable. Order
now. This special deal won't last long.]
* Highly
Recommended *
5
Big Winners Set to Soar as Wall Street Catches URANIUM FEVER!
- Three
Fundamental Forces Lined up to Spike Uranium Prices by Double...
Triple… or Even More...
- How
a “Bullet-Proof” Uranium Fund Can Help Protect
Your Portfolio from Market Volatility...
- PLUS,
Five Small- to Mid-Cap Mining Companies That Are Grossly
Undervalued and on the Launch Pad Right Now!
Millions
of investors have no idea of the enormous profit potential.
They are going to miss the boat entirely. But not you: Not
if you read this exclusive “must read” report,
Uranium Fever: White-Hot Metal and Cold Hard Cash.
Click
here NOW for details...
Cinnamon:
The Health Benefits of a Favorite Holiday Spice
By
Jon Herring
There
is nothing like the warm smell of holiday spices to put me
in the spirit of the season. But those spices have a lot more
to offer than a pleasing taste and nostalgic aroma. They also
offer a wealth of health benefits.
Take
cinnamon, for example. Dr. Richard Anderson, Ph.D., with the
USDA, has studied the effects of cinnamon for 20 years. He
has shown that cinnamon not only imitates insulin in the body,
it can also enhance the hormone's effect.
In
a USDA study, 60 Type-II diabetics were given either one, three,
or six grams of cinnamon per day, and were then compared to
control subjects who received a placebo. The placebo group's
blood sugar levels didn't change. But the researchers found
that the cinnamon group's blood sugar dropped 18 to 29 percent,
their triglycerides fell 23 to 30 percent, their LDL cholesterol
decreased 7 to 27 percent, and their total cholesterol fell
by 12 to 26 percent. Even the lowest amount of cinnamon (less
than half a teaspoon) was shown to reduce blood sugar by 20
percent.
This
is a great reason to keep some cinnamon around. Sprinkle it
in your tea or coffee, over oatmeal or a sweet potato. Not
only will it add a flavorful kick, it will improve your health.
Taking
Stock
By
Michael Masterson
It's
almost time to make our annual ETR New Year's resolutions.
Meanwhile, this is a good day to start thinking about what
kind of year 2006 was for you and what 2007 could be. Here's
what I recommend:
- Review
your journal entries for 2006. Read them all. Pay attention
to all the fun you had. Take note of any promises and/or
commitments you made but haven't kept. Try to get a general
feeling for how you've been spending your time (relative
to your priorities), and take note of any good or bad habits
you might have developed over the year.
- Review
your Rolodex and business card file in order to remind yourself
of the people you've met this year. Make a list of any new
(potentially useful) contacts that you haven't yet followed
up with.
- Review
your yearly, monthly, and weekly goals for 2006. Take note
of your accomplishments and your failures ... the good you've
done and the harm you've caused ... the objectives you met
and the ones you missed ... the wealth you created and the
wealth you squandered ... the opportunities you seized and
those you let go of.
- Make
a mental list of those who helped you succeed this year.
Make another list of people you helped.
- Ask
yourself what you'd most like to accomplish in 2007. You
don't need to come to a definitive answer today. You are
just trying to get your subconscious mind working on it.
- If
you have the opportunity, spend some time talking to friends
and colleagues about their accomplishments and goals. This
will give you good ideas ... and may even deepen your relationships
a bit.
* Highly
Recommended*
How
Much Money Can YOU Make By Copying This "Mistake"?
How
did Vicki Smith accidentally ‘hotwire’ the Internet
and turn it into the goose that laid the golden egg?
Well,
imagine a huge fortress with steep, heavily defended walls
and a great big, drawbridge to get through. Inside that fortress
is the huge pile of wealth there is to be made on the Internet.
Now imagine trying to scale those walls with no equipment and
never having done anything like it before. That is what many
people try to do...
But
what did Vicki do? By mistake, she got ‘lost’ and
wandered around the back of that fortress and found a ‘hidden’ door
which lead straight in. A solid gold door which opened up a
gateway to riches…
It’s
an opportunity which really does work, that anyone can follow
and put into practice quickly in just an hour of your spare
time from home.
Read
about Vicki’s good fortune...
-
Patrick Coffey
Word
to the Wise: Inveigle
To "inveigle" (in-VAY-gul)
- from the French for "to lead astray as if blind" -
is to persuade/obtain by ingenuity or flattery.
Example
(as used by Rachel Cusk in Saving
Agnes): "Once a soft touch for these
ragged moralists who inveigled her into sparing them her change,
Agnes began to cross the road, begging for some change in her
circumstances."
