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Message #1915
Monday, December 18, 2006
  • WISE: Kirstie Alley on being fat

ALSO IN THIS ISSUE:

  • A rising trend in Internet marketing (Marc Charles)

  • The Tribby family's "quote of the year"
  • Add "impugn" to your vocabulary

* Highly Recommended *

Are You Ready for a Thrilling, Positive Change In Your Life?

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- Charlie Byrne


Dear Michael Masterson: "Is it possible to pursue the Seven Years to Seven Figures goal by just adding more streams of income to my salary?"

"My situation is this. I am a biologist working for a small (30 employees) private consulting firm in a small town in Washington. My daily job consists of biological field work (studying wetlands), writing scientific reports, writing permit applications for clients, and project management. I absolutely love my job, and the people I work with. I have been promoted to project manager, with an earning potential topping out at probably 50K.

"Through my hard work and dedication to my job in the last year, I have received four increases in my salary, but still am only earning around 42K per year. I have started working on increasing my income by starting a side business - a website (using SiteBuildIt) that will incorporate a newsletter and various affiliates.

"Is it possible to pursue the Seven Years to Seven Figures goal by just adding more streams of income to my salary ... or do I have to quit my job and get one with higher earning potential? I am not sure how my scientific skills would translate into a job with significant earning potential ... and, like I said, I really love what I do now.

"I have read both Automatic Wealth and Seven Years to Seven Figures, and am very inspired by them. But I still cannot figure out how my career can translate into generating a 6-figure income.

"Any suggestions would be greatly appreciated."

- Nancy Mendler
Vancouver, WA

Dear Nancy,

Don't quit your day job. It's paying your bills and you love it. Good for you. You are way ahead of the pack already.

The industry you are in is not likely to reward you with an extraordinary income, even if you are a superstar. There is not enough profit in most businesses associated with what you are doing.

There are plenty of ways to be involved in science and make loads of dough - but it would be easier for you to stick with the plan you've already established: creating at least one Internet-based, info-marketing side business. Just make sure you research the intended focus of these side businesses to ensure they have high wealth-building potential. If the kind of information you intend to market doesn't have enough appeal, you might have to change to a related but different subject to achieve your goals.

We are developing a comprehensive program for people in your situation. The first part of that program is being launched very soon. I didn't write the program, but I'll be keeping my eye on it. I've asked MaryEllen Tribby (ETR's Publisher) and Patrick Coffey (ETR's Web Marketing Manager) to make it "the best Info-Net Marketing program in the world," and I'm sure they will.

Keep reading ETR for more info on this special program. In the meantime, there's plenty of good information to help you accelerate the profitability of the Internet business you've already started. You might want to start out with the DVD library of ETR's recent Info-Marketing Bootcamp.

- Michael Masterson


"I am the one who got myself fat, who did all the eating. So I had to take full responsibility for it."

- Kirstie Alley

How Not to Become Part of the Obesity Epidemic

By Loren Cordain, Ph.D.

Unless you've been camping out in the Gobi Desert for the past decade, you probably know that Americans are the fattest group of people on the planet. And we're getting even fatter. The agencies with the responsibility to carefully track these numbers are the Centers for Disease Control and Prevention's National Center for Health Statistics.

According to their statistics, 66 percent of all adults in the U.S. over age 20 are overweight. Of these, 32 percent are obese. Compare that to 30 years ago when only 47 percent of adults were overweight, and only 15 percent of those were obese. We are clearly in the midst of an obesity epidemic.

So, how did we get ourselves into this mess ... and is there any way out?

Two Glaring Omissions

Perhaps the most blatant bit of failed advice for healthy eating is that offered by the USDA Food Pyramid, now known as "My Pyramid." The original Food Pyramid, which was offered up to a trusting American public in 1992, told us we should eat less than 30 percent of our total calories as fat. Because no recommendations were made for protein (then about 15 percent of total calories), that left carbohydrates to make up 55 percent or more of what the USDA considered an optimal diet.

Since the original Food Pyramid guidelines were implemented, the numbers of overweight and obese Americans have risen from 55.9 percent of the population to the current 66.2 percent. And all while they dutifully followed the government's high-carbohydrate, low-protein dietary recommendations. In fact, carbohydrate intake has actually increased, particularly the consumption of high-glycemic-index carbohydrates in the form of refined grains and sugars.

In both the original Food Pyramid and the current "My Pyramid," absolutely zero mention is made of the glycemic index of foods. This gives the message that dietary fat caused us to be fat, and that replacing fat with carbohydrate could prevent obesity and promote good health. Unfortunately, this message has now been shown in hundreds of peer review scientific journal articles to be simplistic, incomplete, and even erroneous.

The Glycemic Index

As you know from reading Dr. Sears' past articles in ETR, the glycemic index, originally developed in 1981, is a relative comparison of the blood sugar (glucose) raising potential of various foods. In 1997, the concept of glycemic load was introduced to assess a food's blood glucose raising potential based upon both the quality and quantity of dietary carbohydrate in a serving.

Refined grain and sugar products nearly always maintain much higher glycemic loads than unprocessed fruits and vegetables.

For people interested in losing weight, the importance of the glycemic index and load is that the blood sugar response is closely related to the insulin response. An exception to this general rule is pasteurized, homogenized dairy products, which exhibit low glycemic indices and loads, but paradoxically elicit high insulin responses similar to white bread. So when you eat a bowl of cereal for breakfast, not only does the cereal perilously raise your blood sugar and insulin levels, but the milk you put on the cereal raises your blood insulin level even further.

Hundreds of scientific studies completed over the past decade show that high-glycemic-index carbohydrates cause hormonal and blood chemistry changes that increase the appetite and promote weight gain. That's why you need to stick to low-glycemic foods if you want to lose weight.

You might think the nutritionists who designed the revamped "My Pyramid" would be all over these exciting new developments. Not a chance. Highly glycemic foods are ubiquitous in the Western diet, and now comprise 47.7 percent of the per capita energy intake in the U.S. Is it any wonder that two-thirds of us are now overweight or obese?

Protein - Another Missing Link for Weight Loss

Governmental regulatory and advisory institutions are known to move slowly. But when it comes to dietary recommendations to prevent weight gain and obesity, they have not moved at all since 1992. Except for a superficial stab at including exercise as part of the new "My Pyramid," major dietary recommendations remained virtually unchanged between 1992 and 2005.

The current "My Pyramid" recommendations for the three macronutrients are as follows:

  • fat: 20-35 percent of total energy intake
  • protein: 18 percent of energy intake
  • carbohydrate: 55 percent of energy intake

The actual intake of these macronutrients is:

  • fat: 32.8 percent of total energy intake
  • protein: 15.4 percent of energy intake
  • carbohydrate: 51.8 percent of energy intake

As was the case with the glycemic index, there is absolutely no mention of the benefit of higher-protein diets in promoting weight loss in the current "My Pyramid," despite hundreds of well-controlled scientific experiments verifying this phenomenon. The decades-old perception is that to reduce body fat, you must reduce dietary fat, replacing the fat calories with carbohydrate calories. The problem with this approach is that people using it experience constant hunger, and any weight loss is typically modest and hardly ever stays off for the long haul.

But contrary to this old belief system, you can reduce your body fat by limiting carbohydrate and increasing your consumption of protein.

Believe it or not, the first well-controlled scientific study that traded out dietary fat, not with carbohydrate but with protein, did not take place until 1999. Scientists at the University of Copenhagen put 65 overweight and obese men and women on one of two diets:

1. a reduced-calorie, high-protein, low-carbohydrate diet, or

2. a reduced-calorie, high-carbohydrate, low-protein diet

After six months on the low-carb, high-protein diet, subjects lost almost 20 pounds, whereas subjects on the high-carb, low-protein diet lost only 11 pounds. And these results weren't a fluke. This type of experiment has been repeated and confirmed dozens of times in the past seven years.

A growing consensus in the scientific community is that high-protein diets (where protein makes up 25 to 35 percent of total energy) are more effective at promoting weight loss than calorie-reduced low-carbohydrate diets because of their superiority in reducing hunger. Protein has a two to three times greater satiety value than either fat or carbohydrate, so people spontaneously eat less when they consume more protein. Of carbohydrates, fat, and protein, protein causes the greatest release of a gut hormone (PYY) that reduces hunger while simultaneously improving central nervous system sensitivity to leptin, another hormone that controls appetite and body weight regulation.

The scientific jury is in. High-protein diets are the way to go. So if you want to effectively lose weight, keep it off, and hold your hunger at bay, IGNORE the USDA's "My Pyramid" and stick to high-protein and low-glycemic foods. Your body will thank you for it.

[Ed. Note: During the past two decades, Dr. Loren Cordain has researched the effects of diet on human health, specifically examining links between modern diets and disease. He is the author of The Dietary Cure for Acne, and publisher of the The Paleo Diet Newsletter.]


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Avoiding Click Fraud

By Marc Charles

Did you know that ruthless competitors can drive up the price of your Internet search engine ads? This is called click fraud, and it occurs when someone or a software program (a.k.a. a "click bot") repeatedly clicks on your Pay-Per-Click (PPC) advertisement.

PPC ads on Google are sold in an auction format. The winning bidder receives the top position for his keyword ad. PPC charges on Google can range from five cents to $100 or more. This is the fee the advertiser pays every time a user clicks on his ad.

While PPC ads are an effective means of Internet marketing, they do have a downside: click fraud.

But you can avoid click fraud - and avoid paying high click-through rates (CTRs) by using prepaid keywords. Prepaid keyword ads enable you to purchase keywords or phrases on a flat-fee basis for durations of three, six, or 12 months.

Two of the leaders in the prepaid keyword advertising space are ExactSeek and the Independent Search Engine and Directory Network (ISEDN). Both are growing, and currently receive about 170 million searches a month, combined.

Prepaid keyword advertising is a viable alternative to PPC advertising. You might want to consider this approach for your online business.

[Ed. Note: Marc Charles is the editor of ETR's Profit Center Dispatch service. If you'd like to know more about the hot new business opportunities he discovers every week for his subscribers, look into it.]


The Best Thing About the Holidays: Trimming the Tree

By MaryEllen Tribby, ETR's Publisher

I love Christmas. I always have and I suspect I always will. It's funny how the feelings have stayed the same but the reasons have changed over the years. As a child, I loved waking up early on Christmas morning and peeking down the stairs to see if old St. Nick had arrived yet. As a teenager, it was the anticipation of fresh snow and winter break. And as a young adult, it was the joy of finding the perfect gift to give to my parents. But the past eight Christmases have been my absolute favorites by far ... watching my children experience the holiday and share in the sprit.

My family has adopted several of our own traditions over the last few years. Since we live in South Florida and locals tend to go overboard with decorations, we like to take long walks around the neighborhood and vote on which houses have the best ones. We also leave milk and homemade cookies out for Santa on Christmas Eve.

But the family's favorite tradition is decorating our own Christmas tree. While my husband snaps pictures and we play holiday songs, the kids bring the ornaments to me so I can hook them securely to the tree boughs.

We have been doing this with the kids since they were old enough to walk. Last year, as I was reaching up to attach an ornament to one of the highest branches, my five-year-old son Connor said, "Mom, you sure are the best hooker!"

That became "quote of the year" in our family holiday newsletter. This year, I'm looking forward to hearing something that can beat Connor's well-intentioned praise.


* Highly Recommended*

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A lot of people are in the same boat. The good news is that ETR has heard you. And now we’ve done something about it...

We’ve asked our colleague Marc Charles to be on the lookout for profit opportunities that can be run from a kitchen table, your desktop or out on the road.

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They say when you’re first getting your feet wet with a side-business, the most important dollar to make is the first one. Well, Marc is an expert at taking beginning entrepreneurs and showing you how to make that first buck. He knows, because he's done it dozens of times for himself, his family and his friends.

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- Patrick Coffey


Word to the Wise: Impugn

To "impugn" (im-PYOON) - from the Latin for "to fight" - is to oppose or attack as false or lacking in integrity.

Example (as used by Abraham Lincoln): "I do not impugn the motives of any one opposed to me. It is no pleasure to me to triumph over any one."

Michael Masterson
Copyright ETR, LLC, 2006

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