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Message #1908
Saturday, December 9, 2006
  • WEALTHY: Applying the "20 percent rule" to your investments
  • HEALTHY: The connection between depression, dandruff, and muscle pain (Dr. Al Sears)

  • WISE: The CEO of Avon on marketing

ALSO IN THIS ISSUE:

  • Add "supererogatory" to your vocabulary

* Highly Recommended *

Do You Need To Start Out Small?

If you don't have an Internet business yet, or if your company is smaller than $1 million then you need something different... something that lets you start off small.

One man I know turned $10 into over $500,000. How's that for starting small!

Let me show you how to get a similar Internet income stream running for almost nothing.

- Patrick Coffey


Never Go "All In"

By Charles Delvalle

I see this mistake all the time: A new trader wants to make big money on a "hot" stock, so he lays down a position that is too large. But all it takes is one mistake... and he can lose most of his trading capital.

Let's say you start with $10,000 in your account, and you put all of your trading capital into each of a series of four trades:

  • You make 20 percent in your first trade, so now you have $12,000.
  • You make 30 percent on your second trade, so now you have $15,600.
  • You make another 20 percent on your third trade, so now you're up to a whopping $18,720.
  • But then, on your fourth trade, you take a big loss. The company you've invested in reports a lawsuit, and the stock tanks 80 percent. Now you're down to $3,744 - $6,256 less than the $10,000 you started with.

My advice to a new trader who doesn't have a lot of start-up capital is to never put more than 20 percent of his trading capital on any one position - no matter how "hot" the stock seems to be. Let me show you how that would work in the example above:

  • On your first trade, you would make $400.
  • On your second trade you would make $624.
  • On your third trade, you would make $440.
  • And on that fourth - disastrous - trade, you would lose $1,834.

But you would still have $9,630 in your account, instead of a measly $3,744. In other words, by using no more than 20 percent of your trading capital on each position, you could still take a big loss and have the money to trade another day.

This asset allocation works differently if you are an investor with over $100,000. At that point, you should dedicate no more than 4-5 percent to any single trade.

[Ed. Note: Charles Delvalle is a contributing editor to ETR's Investor's Daily Edge newsletter.]


"Marketing to consumers is so challenging because it is evolving constantly."

- Andrea Jung

How to Hotwire the Internet

By James Sheridan

People often ask me, "What is the best opportunity to profit online?" My reaction's always the same: I pull them into a dark corner, make sure nobody else can hear me, then whisper in their ear, "Telling other people how to profit online!"

Which is exactly what I'm going to show you how to do in this article.

Don't worry. There's nothing funny going on here. This isn't some moneymaking "scheme." All the techniques I teach about Internet marketing work ... and my students and I have done very well with them. But I happen to know that there's an incredible gap in the market right now for one kind of service: Internet marketing consulting.

That's right. I want to teach you how to become an online marketing expert so you can turn around and market yourself as a consultant.

You see, the fear of Internet marketing is caused by nothing more than a web of myths and misdirection. Here are the classic false assumptions most people make:

1. I have to be technically minded and know how to build a website.

2. I need an original idea and product of my own.

3. I need a huge advertising budget like all the big "dot-coms."

4. I can't compete against the big players.

They're all baloney. And that creates a big opportunity for you - an opportunity that's a shortcut to Internet profits.

Many people and corporations want to get in on the Internet ATM but are frightened off. Where there's fear of the unknown, there's a need for consultants. And that's where you come in.

"Me? An Internet marketing consultant?" Yes, you!

Listen, there are still many companies that are doing very nicely but don't yet have a website. Or, even if they do, they don't do any online marketing. You would be a no-fee consultant to those existing businesses.

You would offer them a no-fee deal. You wouldn't get any payment up front, but you would get 10 percent of whatever you make for them online. I know people who make a six-figure income like this ... doing the most basic stuff. And it can be learned in a very short time. A little networking, a few referrals, and you're on your way!

There are plenty of companies that've done all the hard work already. They've created products, set up shop, hired employees, and have gone through all the other hassles of starting a business. But they don't do anything online. They may have a website, but they don't know how to drive traffic to it.

You may not know how to do it either ... yet. But you can quickly turn yourself into a cyber-guerilla. Here's how:

1. Start by making a commitment to discover the "inside" knowledge you need - the basics of Internet marketing. There are plenty of conferences, seminars, and programs out there for you to learn from. (Just make sure they're from people you trust.)

2. Get yourself a webmaster - somebody who can put up and develop a website for you. Once you've got the technical side taken care of, you can then apply your newly acquired Internet marketing techniques to making your own website strong and saleable. And you're going to do the same thing for your clients.

3. Network for a referral to your first client. (Ideally, you want to market your services to larger companies that either don't have a website or that have a website but are not directing any traffic to it.) Make your first client a generous offer in exchange for a great testimonial you can use to promote your services further.

4. Offer potential clients a free "Internet profits health check." Simply use a checklist to see what they're doing already. More often than not, you'll find that there's plenty you can do for them.

Here's another shortcut to online profits ...

About 10 percent of Internet users don't enter what they're looking for into a search engine's "search" box. Let's say they're looking for candy. Instead of entering "candy" in Google's (or another search engine's) search box, they'll type "candy.com" directly into the address box at the top of the page.

So what? So that means by simply spending a few bucks to buy a domain name for the company you're consulting for - [their product].com - you will have created an automated money machine for them. (And, of course, you'll get 10 percent of everything they rake in.) With this one simple step, you'll be able to attract up to 10 percent of all Internet traffic that's searching for the item they're selling.

The catch is that the domain name in question must be available (and it MUST end in ".com"). Needless to say, all the juicy ones have been snapped up. BUT what people are looking for online changes on a daily basis (avianflu.com, for example). So if you keep your eye on the ball and act quickly, you can find the perfect domain name ... for yourself or your clients.

Godaddy.com is one website where you can go to buy domain names. And you can try Inventory.overture.com, which will help you see the sort of things people are currently entering on Internet searches.

So what do you do with that domain once you've got it? Fill the website with free content all about the subject in question. (You can write your content or you can use public sources.) Then, Google will allow you to place other people's ads (that are relevant to your content) on the site ... and will pay you (or your client) every time someone clicks on those ads. It's that simple!

Go to Google.com. Select "advertising programs," then "Google AdSense" ... and all will be explained.

I know it's hard to believe, but there really are a lot of companies that would be happy to pay you to do this for them ... because they just don't "get" the Internet. But as you can see, it's possible to spend no more than a few dollars, post a couple of very basic ads, and have instant access to millions of potential customers, all in a matter of minutes.

Hotwiring the Internet for real profits is just a matter of getting started.

[Ed. Note: James Sheridan is owner and president of multimillion-dollar direct-marketing companies in the U.S. and Europe. He's a professional copywriter and Internet marketing consultant to a Nasdaq-listed corporation.

Using the strategies that make up his Instant Internet Income program, James brought in over $175,000 in one day! The great news is ... by following the steps in his program, you can copy his plan exactly.]


* Advertisement *

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Now, with the price of uranium skyrocketing, the value of those reserves has increased more than 1,300%... yet you can still purchase this company’s stock for pennies on the dollar.

But you’ve got to jump on this now before Wall Street discovers the stealth bull market in uranium. Once they do, this stock is going to POP. Get the full story here.


Why You Need Vitamin B-6

By Al Sears, MD

"Dr. Sears, my family doctor put me on antidepressants," a new patient told me. "I've been feeling down, but I know it's not depression. What's going on?"

After a simple test, I discovered that she was deficient in a very important nutrient: vitamin B-6.

These days, plain old vitamins aren't news. But I recommend you make them a part of your daily regimen. Vitamin B-6, for example, affects every cell in your body. Over 60 different bodily enzymes rely on B-6 to do their job properly. Without it, life would be impossible.

Here are just a few of the symptoms of a vitamin B-6 deficiency:

  • Depression
  • Lack of energy
  • Muscle pain
  • Dandruff/Psoriasis
  • Loss of appetite
  • Irritability
  • Digestive problems
  • Forgetfulness

You may not see a connection between all of these problems, but vitamin B-6 has so many functions in your body that the lack of this essential vitamin creates symptoms that are broad and general.

In your brain, B-6 helps to make neurotransmitters. These chemicals carry messages between nerve cells - hence, the connection to memory and depression. B-6 also promotes healthy skin and hair - which is why dandruff, dry flaky skin, or even hair loss may be signs of a B-vitamin deficiency.

It's easy to get your daily allowance of B-6 from your diet - from foods like chicken, pork, bananas, and spinach. But for maximal therapeutic benefit, you may need a supplement. B-6 is more effective when you take it with magnesium. I recommend 75 mg of B-6 with 500 mg of magnesium.

[Ed. Note: Dr. Sears, a practicing physician and the author of The Doctor's Heart Cure and 12 Secrets to Virility, is a leading authority on longevity, physical fitness, and heart health.]


Dear Michael Masterson: "I'm convinced I need to revise my coaching - and I'm not sure how to go about it."

"Thanks so much for your e-zine. I look forward to reading it every day. I especially enjoy the exercise/health articles by Dr. Al Sears and the word of the day. The article that has been the most thought provoking for me recently was the one about 'kick in the pants therapy.'

"I am a supervisor in a government office - and, for the most part, have a great team. There is one member of my team who works very hard, but still is not at the top rating (an 'outstanding' under our system). I have agreed to give him special coaching once a week in an effort to help him get to the next level. After reading your article, though, I'm convinced I need to revise my coaching - and I'm not sure how to go about it. I was wondering if you could point me to additional reading materials."

MJ
Indianapolis, IN

Dear MJ,

Thanks for reading ETR. Glad to know you find it useful.

You sound like a good leader. You say that most of your team is "great." That reflects well on you. And the one person who is falling behind is a hard worker. Again, that is at least partly due to your good leadership skills. I am telling you this not to flatter you (though it's nice to be flattered a little, isn't it?), but because you should realize that whatever you were already planning to do was probably the right thing.

That said, here's the short course on dealing with a well-intentioned, hard-working but less-than-outstanding employee:

1. Let him know that you believe in him.

Tell him exactly why you like him - and be specific. ("I'm impressed that you get here 30 minutes early each morning.") Communicate this message several times and with complete sincerity. Make sure there is no conflict in your heart. You have to win his trust, and the only way you can do that is to convey your good intentions. (I am assuming you have entirely good intentions - that is to say, that you wish good for this man for his sake, and not for how it reflects on you. You can't fake this sort of thing. And you can't hide it either.)

2. After you have solidified your relationship by establishing trust, sit him down and tell him which exact behaviors you want him to change.

Again, be specific. Instead of saying, "I want you to be more careful," say, "I want you to check these forms three times before you send them out." If possible, give him concrete, measurable objectives with deadlines.

3. When you challenge him to become better, tell him how it will help the business.

Do NOT try to bribe him emotionally by telling him that he will get bigger raises or quicker promotions or the like. Your purpose, and his purpose, should always be about improving the business.

4. As long as there is progress, stick with him.

When progress stops, give him one to three warnings. Make those warnings serious and formal. If they don't get him going again, fire him and wish him well.

- Michael Masterson


* Highly Recommended *

Do You Want Some Extra Holiday Cash?

Christmas - the “happiest time of the year” - is down right nasty business if you are strapped for cash. Every relative, associate and friend expects some kind of gift out of you, not to mention the stuff you have to get for your own family. 

You know the feeling... it’s enough to turn you into a regular Scrooge! Bah humbug, indeed!

Well here's your chance to have the best Christmas you’ll have ever have. I mean it. No stress, no worry, no hassle. 

Just sweet Christmas memories that will last you and your family a lifetime.

In the next three minutes I'd like to show you exactly how you can pick up a nice little bundle of extra cash for the holidays.

Look, my mom used to tell me, “It’s not what you get for Christmas that’s important, its what you give.” Yea, it sounded nice, until I hit the mall and spent the rest of the year paying for the warm, fuzzy feeling I got from giving to everyone.

Face it – the happy moments are well worn off about mid-July when you are still paying 21% interest for that $40 tie you bought your boss.

Now, I am not saying that mom was wrong. No, she was right. Giving is the most important thing. And there is no doubt you get a thrill from seeing faces light up when you give them killer gifts. I love being someone’s hero for a day...and there is nothing sweeter than letting family know you love them with a well-thought of, quality gift. It just makes you feel good all over.

Maybe the next best feeling in the world is shopping without being short on cash. Can you imagine! There are people out there that can walk into almost any store this time of year, pick out what they want and slap down the cash for it. Man! Would that feel good or what?

That is what you could feel like this Christmas. I wonder how much cash you would need to enjoy that kind of shopping experience? Would an extra $1,000 do it for you? How about $2,500? Maybe $3,500 puts you closer to having a stress-free holiday? Or are you a big spender and need more like $7,000 to get the job done?

Whatever it is, you have the chance at having it in your hands before December 24th... and yes I am talking about this year. Right now. 

In fact, if you follow the advice in this letter, by this time next month you could be well on your way to the holiday experience of your dreams.

Please click here to read all the details on this amazing quick cash program.

Best Regards,

Patrick Coffey

P.S. We know that the holidays are just around the corner. So if you order in the next 72 hours we'll also send you a downloadable version of the entire program so you can get started TODAY.


Word to the Wise: Supererogatory

"Supererogatory" (soo-pur-ih-ROG-uh-tor-ee) - from the Latin for "to spend over and above" - means unnecessary or superfluous.

Example (as used by Terry Teachout in Commentary): "The best opera directors accept this primacy of music in creating theatrical illusion; the worst ones swamp it with overblown stage effects which make the music, as it were, supererogatory."

Michael Masterson
Copyright ETR, LLC, 2006

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Email Michael at AskMichael@ETRfeedback.com.

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