* Highly
Recommended *
The
Only Three Ways to Grow a Business
Did
you know that there are only three ways to grow a business?
1. Increase
the number of customers.
2. Increase
the average transaction value.
3. Increase
the frequency of repurchase.
Find
a way to maximize each one, and your business will experience
an
astonishing rate of growth.
In
his "9 Pillars of Business Growth" program, acclaimed
consultant Jay Abraham outlines hundreds of proven, frequently
unrecognized, and almost totally underutilized ways to grow
these three key areas of your business.
If
you own a business (or would like to), be sure to take
a look at Jay's program.
-
Patrick Coffey
The
True Importance of List Building
By
MaryEllen Tribby, Publisher of Early to Rise
I
had the privilege of serving on a panel at this year's Early
to Rise Info-Marketing Bootcamp. And I was in very good
company. Joining me on the panel were Sandy Franks, the Executive
Publisher of The Taipan Group LLC, and John Phillips, the Search
Engine Marketing Director of The Oxford Club. Our topic was
one very near and dear to my heart: "Who's Buying? List
Building Made Easy."
I
told a personal story to illustrate what I think is possibly
the most important action you can take to help build your business.
Here's what I said:
A
couple of months ago, my daughter (who's eight years old) was
assigned a school project to write a story about the happiest
day of her life. She wrote an incredibly touching story about
the day her baby sister was born. Now, as a mother, I was extremely
proud of her subject matter... and as a publisher, I was exceedingly
impressed with the organization and quality of her writing.
But my real amazement came two weeks later.
We
were having a gathering at our home with family and close friends
when I looked out on to the courtyard and saw my daughter roaming
from guest to guest with a legal pad and pencil in hand. It
appeared that she was asking each guest a question, writing
down whatever they told her, and moving on.
When
I asked what she was doing, her reply was simple: "I'm
collecting everyone's e-mail address so I can send them my
story."
I
don't remember exactly what I was doing when I was eight years
old, but I'm pretty sure I was not building an e-mail list.
Somehow
- be it genetics or a sign of the times - my daughter realized
that the most important way to get her word out was to find
people ready and willing to listen. She instinctively knows
something that many people just don't understand: List building
is crucial to business building. In fact, we have a saying
here at ETR: "If you don't have a list of prospects to
market to, you're not running a real business... you're running
a garage sale."
So
get out there and start (or keep on) collecting names!
[Ed.
Note: You can see MaryEllen's presentation, along with those
of Michael Masterson and the rest of his League of Extraordinary
Entrepreneurs, on our ETR Info Marketing Bootcamp DVD Library. Get
your copy now:
Reader
Feedback: "You really are improving people's lives with
the work you do."
"Thank
you for all the great information, products, and services you
provide through ETR. I'm a longtime subscriber, and everything
got better since I began to read ETR every morning. You really
are improving people's lives with the work you do. I plan and
hope to do the same some day soon!"
Michael
Drummer
Denver, CO
"God,
I'm just a fat bald guy, 60 years old,
singing the blues, you know?"
-
Joe Cocker
Lose
Fat by Exercising Less
By
Al Sears, MD
Don't
make the mistake of thinking that burning fat during a cardio
workout will keep the fat off. Long-duration cardio will stimulate
your body to build back any fat burned. And if you do it long
enough, the unnatural stress will give you a stooped, weak,
arthritic, tired, and old body shape.
Your
body makes metabolic "decisions" based on its reading
of your environment - which means that the sustainable benefits
of exercise happen after you stop exercising. During
long-duration workouts, your body thinks to itself, "I'm
burning fat. I need to make sure I have enough fat - at all
times - so I don't run out of fuel during these stressful periods." As
a result, your body will actually start to make and store more
fat as soon as you finish the workout. This is your body's
defensive response to an unnatural condition you created.
To
burn fat and keep it off, you need to give your body the right
challenge - a challenge that triggers your body to stop,
not encourage, fat production.
Let's
take a quick look at what your body uses for fuel when you
exercise.
When
you put your body in motion, its first fuel source is ATP.
This "high-octane" energy source doesn't last long
- only for the first two minutes. To keep going, your body
burns carbohydrates stored in your muscles and liver. This
lasts for the next 10 to 15 minutes. Once you pass the 20-minute
mark, you're predominantly burning fat.
Look
at the chart below:
Body
Fuel With Varying Activity
|
Activity
Level
|
Protein
|
Carbs
|
Fat
|
|
Resting
|
1
- 5 %
|
35
%
|
60
%
|
|
Low-Intensity
|
5
- 8 %
|
70%
|
15
%
|
|
Moderate-Intensity
|
2
- 5 %
|
40%
|
55
%
|
|
High-Intensity
|
2
%
|
95
%
|
3
%
|
This
chart shows that at low-intensity activity, your body derives
most of its energy from carbohydrates and only 15 percent from
fat. But when you step up your activity level to moderate,
you increase the energy burned from fat to 55 percent of the
total. If you increase your activity to high-intensity, you
dramatically reduce your dependency on fat and derive nearly
all your energy from carbs.
The
relationship between moderate-intensity exercise and fat burning
has led many to the logical conclusion that you should exercise
at moderate intensity, because that's how you burn the most
fat. But long-term practice of this strategy actually causes
problems.
Hours
of Tiresome, Boring Exercise ... Just to Build More Fat
You
can use this strategy to lose weight and to get reasonably
lean. But because your body learns to store energy as fat,
you can only get lean after you sacrifice muscle and other
high-energy burning tissues. Unless you cut calories in addition
to exercising, your body will try to build more fat and give
up more lean tissue until, sooner or later, your body wins.
Another
consequence of longer-duration cardio? As many of my patients
have found, this unnatural activity can cause joint degeneration.
Plus, if you persist through middle age and beyond, this type
of exercise can accelerate some very negative effects of aging.
It lowers testosterone and growth hormone, boosts destructive
cortisol levels, and robs you of muscle, bone, and internal
organ mass and strength.
Short-duration
exercise, on the other hand, actually increases levels
of growth hormone. Case in point: Researchers from Loughborough
University in Leicestershire, England tested growth hormone
levels in sprinters and endurance athletes. On average, the
sprinters had three times as much growth hormone as the endurance
runners.
Remember
that the most important changes from exercise occur after, not
during, the exercise period. If you take a look at the
table above, you'll see that the body burns an even higher
percentage of energy as fat - 60 percent - while resting. (The "cardio" proponents
seem to overlook this fact.)
The
way you exercise affects your metabolism for several days.
This is good news. It means that all you have to do during exercise
is stimulate the adaptive response you need. Then your body
will continue making the important changes while you rest.
Trigger
Your "After-Burn" - Your Body's Native Fat Burner
Short
bursts of exercise tell your body that storing energy as fat
is inefficient, since you never exercise long enough to utilize
the fat during each session. But carbohydrates, which are stored
in muscle, burn energy at high rates. Exercising for short
periods will use these carbs and burn much more fat after exercising
(hence the term "after-burn") while you replenish
the carbs.
Case
in point: Researchers at Laval University in Quebec divided
participants into two groups: long-duration and repeated short-duration
exercisers. They had the long-duration group cycle 45 minutes
without interruption. The short-term interval group cycled
in numerous short bursts of 15 to 90 seconds, resting in between.
The
long-duration group burned twice as many calories, so you would
assume they would burn more fat. However, when the researchers
recorded both groups' body composition measurements, it was
the interval group that had lost the most fat - nine
times more fat for every calorie burned. Because the short
bursts stimulated a greater after-burn.
In
addition to burning fat, short-duration exercise produces many
other desirable results for your metabolic health. It:
- Improves
maximal cardiac outputs
- Promotes
the development of quicker cardiac adjustments to changes
in demand
- Helps
you decrease body fat
- Achieves "higher
peak stroke volumes during overload" (Your peak stroke
volume is the maximal amount of blood your heart can pump
per beat when maximally challenged.)
- Improves
cholesterol levels
- Provides
an anti-aging benefit by raising testosterone levels (This
fights against memory loss, the accumulation of fat, sexual
problems, and the loss of strength and bone.)
And
you'll be able to get these benefits in as little as 10 minutes
per session.
For
instance, take a look at Message
#1799, where I gave you an easy short-duration
exercise routine to start with. It alternates between periods
of exertion (exercising at an intensity that gives your heart
and lungs a challenge) and periods of recovery (where you slow
down until your heart rate returns to normal).
If
you're new to exercise, or feel out-of-shape, get started with
this routine today - but take it easy for the first two weeks.
The speed and intensity of your exertion should be fast enough
for you to break a sweat, but not so intense that you have
any trouble finishing the 10-minutes.
That
will get you on your way to burning more fat and feeling younger
and healthier than you have in years.
[Ed.
Note: Build on your short-duration interval training with Dr.
Sears' PACE program, which adds dimensions like progressivity,
incremental intensity, decreasing duration, and acceleration.
His PACE book is available for the first time ... right now!
In just a few seconds, you can download all the strategies,
all the tips, advice, and performance secrets - over 150 pages
of life-changing techniques you won't find anywhere else. Click
HERE.]
* Highly
Recommended *
“$50,000
in 90 Days or Alan Pays You…”
The
nation’s # 1 Private Money expert, Alan Cowgill, has
helped his students across the country raise over $85 million
for their real estate deals - without dealing with banks, mortgage
brokers or credit reports. One student alone, Robert
Anderson, recently raised $1.8 million and used it to bank
a $1,315,000 profit. And Bob and Brenda McDowell of Scottsdale,
Arizona, recently raised private money to fund their luxury
condo conversion project, with projected profits of an astounding
$16 million!
This
system works for everything from small houses to duplexes to
major commercial properties. It doesn’t matter
what your current job or credit situation is. And it
works fast. And Alan just doesn’t promise it, he
guarantees it.
Follow
his system and you’ll raise a minimum of $50,000 over
the next 90 days, or he’ll pay you.
Read
on for the details…
Justin
Ford
Editor, Main Street Millionaire
Notes
From Michael Masterson's Blog: Same Mistake, Same Bad Experience
I
began my day yesterday by "knocking off a few e-mails." Big
mistake.
I
have talked about how draining and unproductive that can be
at least a dozen times in Early to Rise. And yet,
every month or so, feeling like I'm too far behind, I go at
my overfilled e-mail basket first thing in the morning. And
I get the same result: a rotten day.
Doing
e-mail in the morning is bad for two reasons:
[Ed.
Note: Read the rest of this article on Michael
Masterson's blog:
-
Michael Masterson
The
Worst of the Holidays: That Repetitious Christmas Music!
By
Charles Delvalle, Financial Analyst
I
love the holiday season!
But
there is one thing that makes me think "Bah humbug!" -
the endless, repetitious cycle of holiday music. The fact that
every single store you walk into is playing the same Christmas
songs is ridiculous. You start hearing those songs in recurring
nightmares. It's just not right.
Jessica
Haynes, ETR's Product Manager, shares my general annoyance
with this. She told me, "There are thousands of radio
stations across the country, and they all play the same
handful of Christmas songs over and over from
Thanksgiving to Christmas. If I hear Mariah Carey sing 'White
Christmas' one more time, I will puke."
My
sentiments, exactly.
But,
as I said, though I hate the music, I love the holidays ...
especially some of the holiday traditions. A tradition I'm
going to start this year is taking a trip to Oregon to visit
family - and then making a trek to Mount Hood to run in snow,
throw snowballs, and sled downhill at breakneck speeds.
* Highly
Recommended *
Do
You Need To Start Out Small?
If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different...
something that lets you start off small.
One
man I know turned $10 into over $500,000. How's that for starting
small!
Let
me show you how to get a similar Internet
income stream running for almost nothing.
-
Patrick Coffey
Word
to the Wise: Desuetude
"Desuetude" (DES-wih-tood)
- from the Latin for "disuse" - is the discontinuance
of a practice or custom.
Example
(as used by Nina Rattner Gelbart in The
King's Midwife): "Probably only
one in a hundred girls who give birth clandestinely even knows
that an edict of King Henry II, now fallen into desuetude,
once made their action punishable by death."
