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Message #1905
Wednesday, December 6, 2006
  • WEALTHY: Cash in on rising utility bills
  • WISE: Guillermo C. Infante on writing

ALSO IN THIS ISSUE:

  • 3 signs for success (Robert Ringer)

  • Introducing Word to the Wise in a new form

  • Add "paroxysm" to your vocabulary

* Highly Recommended *

The Billionaire Way

I would recommend "The Billionaire Way" program to anyone who is contemplating a new enterprise or business start-up, or is already in business for themselves. It enabled me to look at my life, attributes, and habits in a refreshing new way. I was delighted to discover that I too have a number of the traits and qualities that many who are successful in business possess, which I hadn't realized. I am very excited to apply the principles that were presented in the program to my new business ventures.

A tremendous benefit was to be able to talk with the author of the program, Bob Cox, about my own business strategies and ideas. Bob spent an hour on the phone with me after I finished the program, and his personal insights and suggestions were very helpful and inspiring.

I know that I will often refer back to the information provided in "The Billionaire Way"

- Catherine McNeil, Monte Vista, Colorado


The Profit Potential of a Crisis in the Making

By Andrew M. Gordon

The electricity sector is a crisis in the making. And a crisis in the making is an opportunity for you to make money ... with the odds in your favor.

The utility sector is at a major crossroads. Demand is skyrocketing and supply hasn't kept up. In 1993, the U.S. energy bill was around $150 billion. Last year, it reached nearly $300 billion.

Electric utilities forecast demand to increase by 141,000MW in the U.S. over the next 10 years. That's a 19 percent jump. Problem is, our supply of electricity from projected committed resources will increase by only six percent, or 57,000MW.

Listen, there's no way a rate authority will approve "windfall" profits based on lower fuel costs. But I'll take subsidized growth any day of the week. And that's what you'd be getting with an investment in utilities.

Utilities will have to upgrade their infrastructure and expand their facilities. And that costs money. You may not like what your electricity bill looks like, but what the utilities are charging these days doesn't take into account a big building spree. Utilities will be going after (and getting) permission to raise their rates to finance expansion. So, as our gas prices head down, our electricity bills are headed up.

The utility sector is going to be offering much more than safety over the next 12 to 18 months. This is your chance to get in before the rush.

[Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of our new investment service, Income. Each month, he uncovers specific stocks that promise safety (first and foremost), along with much higher-than-average profit potential.]


"Writing doesn't have to be like a jigsaw puzzle, it can be a very linear undertaking."

- Guillermo C. Infante

Wall-Sign Wisdom

By Robert Ringer

I recently ran across some handwritten signs that I had pinned on my wall in my early days as a writer. The signs were positioned so that whenever I looked up from my Selectric typewriter, they were staring me in the face. Had it not been for my internalizing the words on those signs, I doubt I would have become a successful author.

I want to share these signs with you today, because I firmly believe the wisdom they convey applies to any and all professions.

Sign No. 1: Force yourself to start. Once you get going, don't stop to congratulate yourself.

Most wannabes make both of these mistakes. They wait to become motivated before they begin doing whatever they're supposed to be doing - which is why they remain wannabes. After more than two decades of experience, I can tell you that a writer is rarely motivated to write.

What separates professional writers from amateurs is that they take action and start putting words on the computer regardless of whether or not they are motivated. In my experience, after I force myself to start writing, a seamless transition takes place and I become motivated.

When you force yourself to write, it stimulates your brain and body cells and gets your creative juices flowing. And that, in turn, revs up your motivation. It's the only way I know to combat procrastination. Writing is not about the future. Writing is about putting your hands on the keyboard now.

I added the second part of the sign - Once you get going, don't stop to congratulate yourself - because I found I had a tendency to stop and admire my work whenever I got on a roll.

To be super-successful at anything, you need to take continuous action. If you're in selling, for example, you know that there's a tendency to relax after making a sale. But when you focus on continuing to make contact with potential buyers, the law of averages is virtually guaranteed to deliver results. The more you stop to congratulate yourself for making a sale, the fewer sales you'll make.

Sign No. 2: Simplicity is crucial.

I learned this gem from William Strunk's timeless little classic The Elements of Style.This book has been around for decades, and everything in it holds true today, especially the little jewel that follows:

"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell."

Simplicity is a crucial aspect of quality writing. I often remind would-be writers that the power of the understatement is enormous. I'm always amazed by how many extraneous words and sentences people leave in their finished literary offerings - from books to e-mails. Extraneous words and sentences can actually detract from a writer's main point.

Again, this rule applies to all professions. For example, when you present a business deal, simplicity is crucial. Don't clutter up your presentation with verbal furniture. If you add unnecessary words or sentences, all you accomplish is making it more difficult for the other party to understand your main point or points. Which, in turn, makes it more difficult for him to make a decision in your favor.

Sign No. 3: Don't try to be all things to all people.

Authors are just like anyone else - they want to be loved. Or at least admired and respected. But this is a desire that can be fatal if you try to please everyone - or, the corollary, try not to offend anyone.

A writer whose message is not clear-cut becomes "mushy." A strong message translates into a lot of people who will not like your work, and some who will even hate it. But it also means that just as many people will probably love you for having strong opinions.

I first started thinking about this when my then graphic artist told me, clear back in the 70s, that he "hated" Neil Diamond. Since I used to play Neil Diamond for hours on end, I inquired as to why. He replied, "His songs are trite, corny, and stupid." A dagger through my heart! I mean, we're talking "Sweet Caroline," "Song Sung Blue," and "Red, Red Wine." What's not to like?

But, guess what? Neil Diamond has made a fortune in spite of the fact that my graphic artist - and probably millions of other people - think his material is trite, corny, and stupid.

The point is that, if you try to be all things to all people, you're likely to end up without an enthusiastic, loyal group of fans, readers, customers, or clients. Go after a specific market, and don't make apologies to those who badmouth your product or service. They haven't committed a crime. They've just voted against you with their pocketbooks.

Forget about the people who don't like what you're offering. Instead, convert your desire to please everyone into improving the products or services you sell to your market. Your buyers deserve your full time and attention. A relatively small but loyal following may or may not make you rich, but it definitely can ensure that you and your family will enjoy a comfortable lifestyle.

[Ed. Note: Get Robert Ringer's unique perspectives and profound wisdom ... and join the millions of entrepreneurs, business owners, salespeople, and individuals in all walks of life who have taken gigantic steps toward achieving their personal and professional goals. Click here for three of the most powerful personal-development books of all time on CD.

And sign up today for a complimentary subscription to Robert's thought-provoking and wisdom-filled e-letter, Voice of Sanity in an Insane World. When you do, you will also receive, as a bonus, a FREE e-copy of one the most important personal-development books in history: Robert's "To Be or Not to Be Intimidated?" That's right - a FREE e-letter and a FREE e-book, which together are guaranteed to have a dramatic impact on both your business and personal life.]


* Highly Recommended *

The Top 12 Hidden Real Estate Bargain Towns

Real estate markets go through cycles.  Today, many US markets have hit their highest peak, while others are just starting to climb.  Right now, I’m building fortunes not just despite of, but because of this fact.

Following vigorous research and travel, I’ve managed to sift through hundreds of local US real estate markets…and uncover the 12 Best Value Markets in the nation.  Find out which surprising cities made the grade… and why.

Justin Ford
Editor, Main Street Millionaire


Notes From Michael Masterson's Blog: Week 1 of My New Eating Program

By Michael Masterson

I recently signed up for a new healthy eating plan with my new VIP physician. After doing blood work to determine what you're lacking, he recommends a combination of natural supplements, pharmaceuticals (if necessary), and a diet and exercise plan. Then he hands you off to his trainer/diet specialist to work with you as your eating coach.

To help me succeed, the eating coach put me on Calorie King, an Internet service that keeps tabs on your daily food consumption. It breaks everything down by key dietary considerations, such as fats, saturated fats, carbohydrates, proteins, and fiber. He told me that the worst mistake he sees in patients is eating too little fiber. That, as it turns out, is one of my worst eating problems. And it's something I would never have been aware of were it not for this new program and Calorie King.

Fiber is key for good digestion, avoiding cancer, and a hundred other things. I've been getting too little fiber for three reasons: I wasn't really aware of which foods provide a lot of fiber (which I now know include raw fruits and fresh vegetables), I don't particularly love fiber-laden foods, and I wasn't paying attention to my fiber intake anyway. Now I will.

[Ed. Note: Read the rest of this article on Michael Masterson's blog:]

- Michael Masterson


ETR Insider Report: The Road to Success... One Word at a Time

By Suzanne Richardson

Can you guess which topic in ETR provokes the most reader feedback? Michael Masterson's marketing insights? Dr Sears' health advice? Andrew Gordon's breakthrough investing strategies?

You might be surprised to find that the answer is "none of the above."

Sure, we get plenty of comments on those topics - and on lots of other subjects as well. But month after month, we never fail to be surprised by the response to one thing that seems to really hit home with our readers: Words. Plain old English words.

It's true. If you don't scroll down to the end of each day's issue of ETR, you're missing out on one of our most popular columns: Word to the Wise. Our readers love this daily vocabulary-builder. (And if we should ever make a mistake, oh brother... instant e-mail overload!)

Michael Masterson chooses words for this column that are unusual, words that most people don't know, or words that they don't use as often as he thinks they could. He made the decision to include this daily "lesson" in ETR because studies prove that there's a link between a strong vocabulary and career success. When you have a better vocabulary, you can enjoy more challenging reading material... understand and participate in more conversations... and generally sound more intelligent.

Plus, as Michael has said many times, three foundations of success are thinking clearly, speaking clearly, and writing clearly. And when you have just the right word for the right situation, it helps with all three.

Through the years, many readers have written with a request similar to this very recent one from Joe Agee of Hilton Head, SC. He said, "I truly enjoy your 'Word to the Wise' each day. Could you put all the 'selected' words in one document that readers could easily access?"

Well, Joe, we have done just that!

We're compiling some of our best and most challenging words in a three-volume CD set that you can listen to in the car, on your treadmill, or while vacuuming. This new vocabulary-building program is in the works right now. To get on our exclusive "hotlist" and be one of the first to find out all the details, please register here:. There's absolutely no obligation and we'll let you know as soon as it is available.


* Highly Recommended *

A Turn-key Profit Stream Blueprint Handed Over To You...

Locked, loaded, and ready to cash in.

That’s probably the best way to describe the experience of over 200 Early to Risers at our just-concluded Information Marketing Bootcamp.

Most entrepreneurs go their whole lives without getting this kind of inside information - and without anyone who can show them how it’s done.

Everyone knows that success comes to those who act!

- Patrick Coffey


Word to the Wise: Paroxysm

A "paroxysm" - from the Greek for "to sharpen/provoke excessively" - is any sudden and violent emotion or action.

Example (as used by Charles Dickens in Oliver Twist): "Mrs. Bumble, seeing at a glance that the decisive moment had now arrived, and that a blow struck for mastership on one side or another must necessarily be final and conclusive, dropped into a chair, and with a loud scream that Mr. Bumble was a hard-hearted brute, fell into a paroxysm of tears."

Michael Masterson
Copyright ETR, LLC, 2006

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