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Message #1898
Tuesday, November 28, 2006

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  • WEALTHY: The answer to a 1031 Exchange question (Tom Phelan)
  • HEALTHY: Brain food for baby

  • WISE: Umberto Eco on guarantees

ALSO IN THIS ISSUE:

  • Add "paladin" to your vocabulary

* Highly Recommended *

You Can Import Goods From Overseas For Pennies On the Dollar!

It may have been hard in the past for small entrepreneurs to import cheap products from countries like China, but things have drastically changed.

For example, In 1986, total trade between the United States and China was $7.9 billion. By 2005, this total has reached over $170 billion, making China the United States' third largest trading partner.

You can't believe how easy this is. With the right information, you just find products that cost a couple of dollars each and sell them for 1000%+ mark-ups by the thousands with your own Internet sites.

Please click here to read this urgent report.

- Patrick Coffey


Don't Change Your Horse in the Middle of the Race

By Tom Phelan

Gene Roberts of Marion, OH wrote to me with a question about 1031 Exchanges. He said:

"My wife and I currently have a single-family rental that we purchased with a 1031 Exchange. We are looking at exchanging this single-family for a multi-family, as Dave Lindahl has been recommending in ETR. My question: Must the multi-family be titled the same as our single-family home? Or can the multi-family be titled in a trust or LLC and still meet IRS requirements?

"I have been told by a CPA that this is no problem, but would appreciate your comments on whether or not this would meet IRS requirements."

In the world of 1031 Exchanging, there is a saying: You cannot change horses in the middle of the race. Basically, this means that entity changes are not allowed when exchanging from one property to another. And it sounds to me like Gene wants to go from a TIC (Tenant In Common) entity to an LLC (Limited Liability Company) entity.

What someone in Gene's position should do is a 1031 Exchange in the same legal entity, whether it be Tenants In Common, Joint Tenancy, Limited Partnership, or whatever. After acquiring the property, wait one year (yep, a whole year) before changing entities. One year is suggested because of the one-year "holding period" the IRS likes to see.

In Gene's case, I would absolutely NOT listen to a CPA or realtor whose experience with 1031 Exchanges is probably limited. Instead, he should check with a professional 1031 Exchange Intermediary. These are qualified individuals, intimately familiar with regulations surrounding 1031 Exchanging, who will give the straight scoop for FREE.

I recommend Starker Services or Asset Preservations, both National Intermediaries with lots of experience that are bonded and insured. You can find their contact information by typing the company names into Google. Both are headquartered in California.

[Ed. Note: Tom Phelan is a leading real estate tax-loophole expert. He travels across the country, educating CPAs, realtors, lawyers, mortgage brokers, and individuals about the benefits of 1031 Exchanges and Self-Directed IRAs. Tom is also the co-author of ETR's 1031 Exchange Course.]


"... consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad."

- Umberto Eco

How to Create Powerful Offers That Drive Sales Through the Roof

By Yanik Silver

Do you remember in the movie "The Godfather" ... when Don Corleone says, "I'm gonna make him an offer he can't refuse"?

Well, this simple concept is the backbone of any successful sales proposition. (Though, if I were you, I'd leave out the implied threats of violence.)

So, from now on, it's your job to create such powerful offers that anyone reading them would say to themselves, "I'd have to be a complete idiot not to take them up on this deal!"

And creating powerful offers like these is easier than you think. In fact, all you have to do is make sure you include three "irresistible" components.

Let me share with you one of the most compelling offers I've seen. It took a dying hotel on the wrong side of the Vegas "strip," and transformed it into a super moneymaker.

Following is an excerpt from this very successful ad that used to run for Bob Stupak's Vegas World hotel. Take a look at this deal and see if you wouldn't act on it ... even if you were just an occasional gambler:

Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per couple:

1. I will put you up in a luxurious mini-suite in an exciting Las Vegas hotel right on the famous strip.

2. I will give you free tickets to a show with name entertainers.

3. I will put a chilled bottle of Champagne in your room for free.

4. I'll let you drink as much as want for free, whether you're at the gaming tables, playing slots, or in one of the lounges.

5. I'll hand you $1,000 of my money to gamble with for free.

6. I'll let you keep all your winnings.

7. I'll guarantee you'll win a color TV, VCR, or a faux diamond ring.

Obviously, I'm not going to give this incredible deal to everybody in the whole world. There can only be [a small number] of these vacation packages available. First come, first served.

If that's not an irresistible offer, I don't know what is. The closer you can get to something like this, the more customers you'll have falling all over themselves to give you their money.

Does the Vegas World offer give you a few ideas?

  • The First Component of an Irresistible Offer: The Bonus Pile-On

Vegas World's offer uses a concept I call the "Bonus Pile-On." It works by piling on bonus after bonus - until, finally, your customers have to say "no mas" ... and whip out their charge cards.

It was the same thing with the famous Ginsu knife commercials a few years back. They used this technique to sell millions of dollars worth of cutlery. The announcer would say, "And if you act now, you'll also get ..." and then about 15 different knives and kitchen gadgets would pop up on the screen.

It made you think about how much value you were getting for such a little price. That's the power of the "bonus pile-on."

So what's the best way to start using this in your business?

Well, one of the best ways I know is by giving away a series of valuable reports with any purchase. You could even make this information available as a download from your website, so you'd have zero distribution cost. Or you could make deals with other businesses, whereby they let you give away a sample of their product or service to your customers.

If you use your imagination, you'll come up with lots of ways to create a "bonus pile-on."

  • The Second Component of an Irresistible Offer: Make Prospects Take Action Now!

There's no doubt about it. Deep down, every one of us is a lazy procrastinator. That's why you need to include some kind of deadline or scarcity factor in your ad. If your prospects believe your offer is going to be around forever, there's no reason for them to rush into a purchase.

For one of my businesses, I stamp a red deadline on the order form that shows the last day prospects will get over $2,000 in free bonuses. And it's not unusual for people to order right on the very last day of the deadline ... just because of the stamp.

  • The Third Component of an Irresistible Offer: The 100% No-Risk Guarantee

Nobody wants to make a mistake and be stuck with something that doesn't deliver as expected. That's why you should make every effort to lift the risk from the prospect and place it squarely on your shoulders. Make a bold guarantee, and make it for as long as possible. The longer you extend your guarantee, the more your return rates will drop.

Another type of guarantee to try is to offer a 30-day "hold-your-check or charge slip" trial. In that case, you tell your customers that you won't cash their checks or charge their credit cards for 30 days ... to make sure they're completely satisfied with their purchase. (You can even tell them to postdate their checks by 30 days.) Joe Karbo used this strategy to sell tens of thousands of copies of his book, "The Lazy Man's Ways to Riches."

That's it. Now you have the three keys to creating your own irresistible offers ... and watching your sales soar.

[Ed. Note: Yanik Silver, an expert on creating money-making websites, reveals one of the most profitable "hidden" Internet income opportunities around in the Secrets of Easy Internet Money teleconference series.]


* Highly Recommended *

What on earth is Dave saying?

I'll tell you why I wanted to know...

My boss Justin Ford is the creator of Main Street Millionaire. His course is widely considered the most comprehensive residential real estate investing guide on the market. He owns millions of dollars worth of real estate in markets across the country.

In other words, he’s a very knowledgeable, successful real estate investor.

But when he decided to start purchasing large apartment complexes, he turned to Dave Linahl for advice.  In fact, he spent a good deal of money attending Dave’s recent Apartment House Riches Boot Camp in San Diego.  Tuition alone is $3,995 - and that’s not including travel expenses. 

So what advice is Dave dishing out? 

You don’t have to spend thousands, or travel across the country to hear every one of Dave’s secrets.  You can have them all delivered right to your own home  - plus receive three months of personal mentorship from Dave. Keep reading to find out more:

- Kam Weiler
Contributing Editor, Main Street Millionaire


Reader Feedback: "ETR is the most valuable and sagacious of the many e-letters that hit my inbox."

"What a fantastic article from Michael Masterson for Thanksgiving! Thank you. I learnt so much from this and, once again, felt deep appreciation for your dose of sanity and genuine wisdom.

"ETR is without a doubt the most valuable and sagacious of the many e-letters that hit my inbox, and I give thanks for it."

- Sean Cook
Moreton-in-Marsh, United Kingdom


Breast Milk Makes for Smarter, Healthier Babies

By Jon Herring

Researchers at Brown University recently "discovered" something our ancestors understood generations ago - that a baby's development hastens and improves when he or she is raised on breast milk.

The researchers reviewed the cases of more than 1,000 premature infants who consumed either breast milk or man-made formula. At the age of 18 months, the babies were tested to determine their mental development. The doctors found that those who consumed breast milk scored significantly higher - and that the more breast milk they had consumed, the better they did.

The leader of the study, Dr. Betty Vohr, said, "Ingredients in breast milk, particularly fatty acids, seem to help the brain develop properly." This is certainly true. But breast milk is not just important for brain development. Studies have also shown that breast-fed babies show greater physical development and, in particular, much stronger immunity than infants who are raised on formula.


Notes From Michael Masterson's Blog: For Your Kids' Sake ... Throw Away Your TV!

A back-to-nature movement is burgeoning among childhood advocacy groups, USA Today reported. "Programs, public and private, are starting or expanding as research shows kids suffer health problems, including obesity, from too much sedentary time indoors with TV and computers," the paper said.

You read something like this and you think, "Is it possible that people are really that stupid? Is it conceivable that parents might have thought it was okay to let their kids spend six to seven hours a day in front of the boob tube? And how is it possible that they needed researchers to convince them to get the kids outside?"

[Ed. Note: Read the rest of this article on Michael Masterson's blog at http://www.michaelmasterson.net/.]

- Michael Masterson


* Highly Recommended *

A Turn-key Profit Stream Blueprint Handed Over To You...

Locked, loaded, and ready to cash in.

That’s probably the best way to describe the experience of over 200 Early to Risers at our just-concluded Information Marketing Bootcamp.

Most entrepreneurs go their whole lives without getting this kind of inside information - and without anyone who can show them how it’s done.

Everyone knows that success comes to those who act!

- Patrick Coffey


Word to the Wise: Paladin

A "paladin" (PAL-uh-din) - a knight-errant in medieval times - is a strong supporter or defender of a noble cause.

Example (as used by Isaiah Berlin in The Atlantic): "... the celebrated but distrusted paladin of imperialism and the romantic conception of life, the swashbuckling militarist, the vehement orator and journalist, the most public of public personalities in a world dedicated to the cultivation of private virtues, the Chancellor of the Exchequer of the Conservative Government then in power, Mr. Winston Churchill."

Michael Masterson
Copyright ETR, LLC, 2006


Have a Question for Michael Masterson?

Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts.

Email Michael at AskMichael@ETRfeedback.com.

Have an Idea to Share with ETR Readers?

Be sure to discuss your thoughts, problems, and opinions with other ETR readers on our Speak Out Forum at http://speakoutforum.com/forum/.


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