* Highly
Recommended *
Do
You Know the Secret to Building Wealth From Your Living Room
Sofa?
With
your own Information Marketing business, you can...
- Profit
from your passion, hobby or area of expertise...
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On
top of that, Information Marketing is an area that’s
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dollar mark. Learn
more about this HUGE opportunity. But hurry...
the price goes up at 5PM on Tuesday.
-
Patrick Coffey
ETR
Insider Report: The Quickest Way to Get Rich in Real Estate?
Stop Looking for Properties
By
Justin Ford
Reporting
From Dave Lindahl's Apartment House Riches Conference in
San Diego
The
quickest way to build up a cash war chest from real estate
isn't to look for deals. It's to have the deals come looking
for you.
Deal
flow is the key. And marketing is the key to deal flow. Concentrate
on finding motivated sellers, and let them bring you the deals.
When
you learn how to market effectively in real estate, you'll
see more qualified deals before your competition does. And
since each deal can be worth tens or hundreds of thousands
of dollars, it soon becomes easy to afford a few hundred or
even a few thousand dollars a month to start steering even
more deals your way.
And
yet, you can start with a marketing budget that's very close
to zero ... and you'll still pull in the deals. On Day 4 of
his Apartment House Riches Conference, Dave Lindahl showed
us how he continues to do it.
Dave
has something he calls the "Chunker Strategy." Even
though he's now buying apartment houses with 200 units and
up, he has a system where he still buys undervalued residential
properties (one to four units). Then he takes the "chunks" of
cash he gets from those smaller deals and rolls them into larger
apartment house deals (often leapfrogging the tax man in the
process, thanks to a 1031 Like-Kind Exchange).
To
find under-market deals, he uses various techniques, including "Ant
Farms" (paying people to bring you photos and addresses
of vacant properties), Bandit Signs (the famous "We Buy
Houses" signs, but with a few twists), classified ads,
and working with realtors to get their "pocket listings" (new
for-sale listings before they go on the multiple listing service).
Dave
detailed each of these techniques for us. But his top marketing
method remains direct mail - sales letters to motivated sellers
far beyond the over-mailed "pre-foreclosure" lists.
Dave
also finds motivated sellers among lists of properties with
code violations, in lists at the county tax assessor of out-of-state
and out-of-area owners, and in court lists of landlords who
have recently evicted tenants.
The
key point we took away from this session with the Master Investor
is that you'll never do a large numbeer of real estate deals
until you learn to market. You have to find the leads to get
the deeds.
[Ed.
Note: Today is the last day to learn Dave Lindahl's most successful
real estate investing strategies and techniques at an incredible
savings. Click
here:]
"We
tend to pay attention to that which is the most current
on our radar screen."
-
Warren Rudman
Create
a "Moving" Experience for Your Customers
By
Robert W. Bly
As
a die-hard copywriter and word fanatic, I'd like to believe
that we can always sell a product or service with copy alone.
But the fact is, you can often engage your prospective customers
more fully by creating something that physically moves.
For
example, when I was at Westinghouse, we were developing a new
firing system for U.S. Army tanks. Our competitors were doing
the same - and, of course, only one defense contractor would
win the contract.
In
those days, defense projects had both an official name and
a catchy nickname. The official name for our firing system
was DIVAD (Division Air Defense gun). Its nickname was "the
Gunfighter."
The
Gunfighter was to be our featured product at an upcoming defense
trade show, and my boss was looking for a way to call attention
to it ... and draw prospects to our booth.
His
solution: Hire a quick-draw gunslinger to put on a shooting
exhibition.
Again,
my fading memory fails me. I can't recollect how we pulled
off such a thing at a crowded indoor trade show. Perhaps he
shot blanks ... or some kind of plastic pellets.
Anyway,
the quick-draw gunslinger was a huge hit. You could come to
our booth just to watch him put on a show ... or you could
draw against him and see how fast you were. (Of course, nobody
even came close to beating him.)
You
don't have to shell out big bucks for a huge exhibit (we needed
a big display area to accommodate our makeshift shooting range)
or expensive gimmicks (the gunslinger for hire didn't work
for peanuts). Virtually any physical motion ... even motion
on a TV or computer screen ... will draw a crowd like moths
to an open flame.
If
you don't believe me, here's a cheap idea you can try at your
next trade show ...
On
the table in front of your booth, where you keep product samples
and sales brochures, place a large goldfish bowl. Fill it with
water and put in a big goldfish or two. Add a small pump with
an aerator to create some noise and bubbles.
I
guarantee people will slow down and stop - much more so than
normal.
If
you can, tie this gimmick to your product. For example, a company
selling window treatments could say, "Stop feeling like
you're living in a goldfish bowl when neighbors look through
your windows." But it isn't necessary. Even if it's unrelated
to your offer, motion, interactivity, and animation can get
people to wake up and take notice.
Think
about it. When you are in a mall or on a busy street and you
come across an electronics store with a TV in the window, people
are always standing there watching it in fascination - as if
they'd never seen one before.
A
similar ploy works with pet stores that display puppies in
their window.
A
family gets sucked into the store, where the kids desperately
try to convince Mom and Dad to buy one of the little critters.
Mom and Dad are resistant, even stoic, at first ... trying to
maintain an icy resolve to discourage the purchase. But the clerk
is smart. He brings out one of the pups (the one the kids are
melting over) for them to play with.
Within
minutes, every member of the family is petting and talking
to the puppy in soothing tones ... and the clerk is smiling,
knowing he's closed another sale.
The
dog is ultimately sold not because of its breed ... or its
papers ... or the price ... or the guarantee ... or the reputation
of the breeder. What gets the cash register to ring is getting
the customers to feel the puppy's warm, soft fur ... and watch
him bounce around playfully, so happy to be getting attention
from them.
No
matter what product or service you are selling, you can probably
find an opportunity to work movement or interaction into your
sales presentation.
For
instance, I got an e-mail from a publisher promoting a newsletter
on oil and natural gas.
How
do you use motion to sell a newsletter? The e-mail was animated
with the simple image of an oil well pump moving up and down.
I
don't know how successful the campaign was ... but I can tell
you that it got my attention.
[Ed.
Note: Bob Bly is a popular Early to Rise columnist,
self-made multi-millionaire, and the author of more than 60
books. He is also the editor of ETR's
Direct Marketing University: The Masters Edition -
a program to help you start your own successful direct-mail
business.
Subscribe
to Bob's free monthly marketing e-zine, "Direct Response
Letter" - and claim a free marketing library worth more
than $100 - at bly.com/reports.]
* Highly
Recommended *
Virtually
Un-tapped!
Limitless
Supply of "Investor Friendly" Cash
All
too often, real estate investors struggle to find deals, only
to be frustrated with financing them. That's especially
true for investors looking at larger deals such as commercial
property or apartment complexes. But it doesn't have
to be that way!
Alan
Cowgill has perfected 16 methods for attracting wealthy individuals
anxious to loan him all the money he needs and more to do every
residential and commercial deal he finds. Learn his
secret for raising
unlimited cash, with no qualifying and investor-friendly
terms.
-
Justin Ford
Editor, Main Street Millionaire
2
Anti-Aging Supplements for Your Brain
By
Al Sears, MD
The
other day, one of my elderly patients said something curious: "Dr.
Sears, my brain must be getting smaller - I just can't remember
things like I used to." You should have seen the
look on her face when I told her that she was right. Your brain
actually does shrink as you get older!
The
shrinking starts in adulthood and continues at an average rate
of two percent per decade. That doesn't sound like much - but
by the time you're 80, your brain will be 12 percent smaller
than it was at 20. As you might imagine, that can cause all
sorts of problems, including memory loss. But there are two
supplements that can help you maintain your mental edge - even
as you get older.
Acetyl-L-Carnitine
(ALC) is an exceptional brain supplement. ALC provides
a range of brain protection, improving mood and memory. It
protects the brain from damage due to poor circulation and
helps repair injured nerve cells so they can function normally
again. ALC also increases the release of the memory neurotransmitter
acetylcholine.
Researchers
have found that ALC protects brain cells from damage even when
blood flow is temporarily blocked. And it keeps the cell energy
going even when there is little or no blood flow for short
amounts of time.
Vitamin
B12 is another brain booster that plays a role in
creating and maintaining the protective coating (myelin)
around neurons. Not only does myelin protect the neurons,
it also helps conduct messages to the brain. As vitamin B-12
levels drop, myelin's effectiveness plummets. B-12 also lowers
levels of homocysteine in the body. (Homocysteine is a toxic
byproduct that destroys neurons and contributes to mental
disorders. It is often seen in people with B-12 deficiencies.)
Both
of these supplements are easy to take and available at your
local nutrition store or on the Internet. I recommend taking
250 mg of ALC and 500 mcg of vitamin B-12 daily.
[Ed.
Note: Dr. Sears, a practicing physician, is a leading authority
on longevity, physical fitness, and heart health. Learn more
of his anti-aging secrets here.]
Reader
Feedback: "Keep up the great work!"
ETR
is delightful and educational. I can't wait to read it each
morning! Thanks so much for sending it. Keep up the great work!
-
Susan Castner
Michigan City, IN
Notes
From Michael Masterson's Blog: A Quick Trip to Japan, Part
2
Waiting
for M's fight seems like an eternity. We are all huddled in
a dumpy waiting room underneath this big arena that will be
holding 20,000 adoring fans in just a few hours. Most of the
waiting time is spent staring at the walls. As time draws close,
the fighters take their pre-fight tests, stretch, box a little.
Then, finally, we move to a second waiting area, just beside
the stage.
[Ed.
Note: Read the rest of this article on Michael Masterson's
blog at http://www.michaelmasterson.net.]
-
Michael Masterson
* Highly
Recommended *
How
Much Money Can YOU Make By Copying This "Mistake"?
How
did Vicki Smith accidentally ‘hotwire’ the Internet
and turn it into the goose that laid the golden egg?
Well,
imagine a huge fortress with steep, heavily defended walls
and a great big, drawbridge to get through. Inside that fortress
is the huge pile of wealth there is to be made on the Internet.
Now imagine trying to scale those walls with no equipment and
never having done anything like it before. That is what many
people try to do...
But
what did Vicki do? By mistake, she got ‘lost’ and
wandered around the back of that fortress and found a ‘hidden’ door
which lead straight in. A solid gold door which opened up a
gateway to riches…
It’s
an opportunity which really does work, that anyone can follow
and put into practice quickly in just an hour of your spare
time from home.
Read
about Vicki’s good fortune...
-
Patrick Coffey
Word
to the Wise: Plangent
Something
that is "plangent" (PLAN-junt) has a loud, deep sound
that expresses or suggests sadness.
Example
(as used by Alice Walker in By
the Light of My Father's Smile): "She
moans along with the woman who is singing - wailing, really
- her hands gripping the steering wheel to the plangent cries
of the singer and the sobbing of violins."
