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Message #1880
Tuesday, November 7, 2006
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  • HEALTHY: What's up, eye doc? (Al Serin)

  • WISE: Sylvia Plath on eyes

ALSO IN THIS ISSUE:

  • 6 more ways to improve your ads (Bob Bly)

  • If your name made headlines ...

  • Add "supercilious" to your vocabulary

* Highly Recommended *

He'd Have Called Them Crazy - Or Worse!

With the Internet, it's now possible to spend no more than a few dollars, write a couple of very basic ads, and have instant access to millions of potential customers all in a matter of minutes.

If anyone had told Jim Sheridan he could bank thousands in just 24 hours. . . without any product of his own. . . without spending a penny on getting it or promoting it, he'd have justifiably said they were nuts.

But Jim made a decision that he would overcome his skeptical nature and give it a go. Boy, is he glad he did! That one deal alone banked him $187,296 in one day.

The great news is - you can copy Jim’s plan exactly. The program is called Instant Internet Income and I guarantee it does exactly what it says it does.

Take a look at how Jim brought in over $175,000 in a single day!

P.S  I am so excited about this program that I am offering a special report to the first 50 people who respond. It’s called "15 Minute Internet Businesses that Can Earn You $2000 or more per week." and let me tell you, the value is priceless. Don’t get left behind, act now!

- Patrick Coffey


Investing With the Dow

By Michael Masterson

Recently, the Dow smashed through the 12,000 barrier. This indicates that investors feel good about the economy, pundits said.

It is true that the Dow and other market indexes are more truly barometers of investor sentiment than economic health. There is, to be sure, a relationship between the two. But it's not a predictable one, and that's why it's so hard to consistently predict market fluctuations.

Hard or impossible?

That's the question. Over a short or medium length of time, stock analysts have been able to beat the averages. But over an extended period?

So far, from what I've seen, the answer is no.

But that doesn't mean investors should abandon hope. On the contrary, they should be very diligent about picking serious systems to follow. Some of the best I know are associated with ETR and Agora, Inc. (ETR's parent company). I'm talking about the systems espoused by Andrew Gordon, Rick Pendergraft, Steve Sjuggerud, Alex Green, and Porter Stansberry.

My personal take on how to invest in the stock market is based on several experience-based observations about the industry itself:

  • Predicting the future is a fool's game. Better to identify a system (or a guru with a system) that has worked in the past and, if followed, is likely to work in the future.
  • No-load mutual funds that track the market may not be sexy, but they are a relatively good value and produce relatively good results.
  • Studies show few experts beat market averages. So for the bulk of my stock dollars, I'm happy with getting an average ROI (return on investment).
  • Speculating is fun, but I do much better when I risk money on opportunities that (a) I understand and (b) I have some control over. That rules out passive investing.
  • There is something between index funds and speculation: sensible investing in sensible people and programs. For that part of one's portfolio, look to the experts listed above.

With all that said, will I be investing more in the markets now that the Dow is so high?

No.


"shut my eyes and all the world drops dead; I lift my eyes and all is born again."

- Sylvia Plath

Carrots Aren't Only for Rabbits

By Al Serin

Remember when your mother told you that eating carrots was good for your eyes? Well, she wasn't too far from the truth. And if you had known back then that your eyesight would diminish quickly after the age of 44 ... I'm sure you would have requested more carrots in your lunchbox.

According to the Beaver Dam Eye Study, more than 25 percent of Americans over 65 have macular degeneration. AMD (Age Related Macular Degeneration) affects more Americans than glaucoma and cataracts combined. As you grow older, your risk of developing this disease increases dramatically. In people over 50, it is the number one cause of loss of vision.

Some doctors have been telling us to load up on vitamin A and beta-carotene for good eye health. And, yes, these two nutrients are found in high amounts in carrots. But carrots alone are not enough to stave off AMD. By focusing on these two nutrients, you'll miss out on the natural protectors your eyes really need.

Exceptional yet little-known nutrients are now available that not only can sharpen your vision but also protect you from the leading cause of blindness.

AMD Is Increasing at an Alarming Rate

AMD is a deterioration of a portion of the retina called the macula. The retina is the backside of the eye. It records images and sends them to the brain. The central portion of the retina is the macula. When it comes to vision, the macula plays an important role in:

  • Focusing vision
  • Recognizing colors
  • Recognizing faces
  • Reading
  • Driving a car
  • Seeing fine details

As I said earlier, vision loss from AMD increases dramatically with age. It may start as mildly blurred vision. From there, the disease escalates. Straight lines or sentences appear wavy. It becomes difficult to see objects from far away. Fine detail is lost. The ability to distinguish color is gone. Eventually, whole areas of vision disappear.

The Missing Link to Eye Nutrition

Modern nutritional habits sometimes cheat us of the very nutrients we need to stay healthy. A mixture of the right natural nutrients can help prevent AMD far more effectively than isolated beta-carotene.

Most multivitamins often include only vitamin A and beta-carotene. But what you really need in a good vision formula is mixed carotenoids. And you need them in the right dosages.

Here are few "must have" carotenoids:

Lutein and Zeaxanthin

People with higher concentrations of these two carotenoids in the retina tend not to develop AMD. They are the most potent combination of carotenoids we know of, and go hand in hand to prevent AMD.

Lutein and zeaxanthin are naturally present in the retina and highly concentrated in the macula. They increase the density of macular pigment. The higher the density, the more protection your eyes have.

The Journal of Nutrition published a study that compared levels of lutein and zeaxanthin in the eye and the macular pigment density. A lutein/zeaxanthin supplement successfully increased macular pigment density.

Additionally, it is believed that lutein and zeaxanthin help protect the eyes against damage from free radicals. Free radicals come from the sun's rays, smoke, air pollution, and even oxygen. They relentlessly attack the blood vessels, lens, and the nerve cells of the eyes.

A study performed by the Department of Psychology at the University of Georgia confirms that these carotenoids may help fight age-related visual loss by reducing the cumulative effects of oxidative damage to the retina and lens.

Bilberry

This natural herb extract has proven quite effective at maintaining eye health. Science has discovered that bilberry triggers the production of rhodospin. This is an eye protein that assists night vision.

According to the Alternative Medical Review, "Administration of bilberry extract resulted in improved nighttime visual acuity, faster adjustment to darkness, and faster restoration of visual acuity after exposure to glare."

Lycopene

This is a powerful antioxidant that also protects the cells and tissues of the eye from oxidative stress brought on by free radicals.

Eyesight is one of your most precious assets. Don't take it for granted until you start to lose it. Loss of eyesight is one of the most devastating experiences people go through as they age. Taking some key steps now toward maintaining eye health can go a long way toward mitigating the problems.

[Ed. Note: Al Serin is the owner of VitalMax Vitamins. If you are either a man or woman looking for some of the unknown and untold natural cures for major diseases that plague our modern society, click here for the Healthy Living Collections of books.]


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"I preordered Seven Years to Seven Figures months ago on faith, and was not disappointed. I gave it to myself for my 50th birthday and could not put it down. I bought several more copies since to give as gifts. My goal is to be worth at least seven figures before my 57th birthday.

"My first step was to set my goals and write out my master plan. Then I committed myself to become an invaluable employee and the best I could possibly be in my field. I will work extra hard on myself and to make my boss look invaluable too. I've started learning financially valuable skills, sales, copywriting, and marketing, to apply to a home business. I'm also researching how to invest in real estate and running an online business. I'm committed to saving 30 percent of my income too, and more as I make more money.

"I feel so excited and alive again. I haven't felt this great since I was 25 years young. A few years ago, I lost my job, career, and life savings at the same time as my dad passed. I was devastated and lost. The future seemed almost hopeless. After reading Seven Years to Seven Figures,I feel that if I work hard and smart for the next few years, all my goals and dreams have a good chance of coming true. I have hope again for a prosperous future.

"I hope to meet you and the ETR team next year at one of your seminars and tell you about my progress. Hold me to it.

"Thank you, Michael Masterson from the bottom of my heart."

Michael Drummer
Englewood, CO


Marketing Tip: Increase the Pulling Power of Your Ads, Part 2

By Bob Bly

1. For a full-page ad, use a coupon. It will increase response 25 percent to 100 percent. Make the coupon large enough that readers have plenty of room to write in their name and address. And give the coupon a headline that affirms positive action. ("Yes, I'd like to cut my energy costs by 50 percent or more.")

2. Give your reader multiple response options. ("I'd like to see a demonstration," "Have a salesperson call," "Send me a free planning kit by return mail.")

3. For a "fractional" ad - a-half-page or less - put a heavy dashed border around it. This creates the feel and appearance of a coupon, which in turn stimulates response.

4. In the closing copy for your fractional ad, say, "To receive more information, clip this ad and mail it to us with your business card."

5. A bound-in business reply card appearing opposite your ad can increase response by a factor of two or more.

6. Instead of a headline that's cute or clever, use a direct headline for your ad - one that promises a benefit or stresses an offer of free information (e.g., a free booklet, report, selection guide, or other publication).

More tomorrow ...

[Ed. Note: Bob Bly is a popular Early to Rise columnist, self-made multi-millionaire, and the author of more than 60 books. He is also the editor of ETR's Direct Marketing University: The Masters Edition- a program to help you start your own successful direct-mail business.

Subscribe to Bob's free monthly marketing e-zine "Direct Response Letter" - and claim a free marketing library worth more than $100 - at bly.com/reports.]


Worth Quoting: Warren Buffett on Reputation

"When you get out of bed in the morning and think about what you want to do that day, ask yourself whether you'd like others to read about it on the front page of tomorrow's newspaper. You'll probably do things a little differently if you keep that in mind."

(Source: Business 2.0)


* Highly Recommended *

Imagine slipping into bed every night And waking up to (yet another) pile of cash deposited in your account every morning...

And knowing you did it all quickly, cheaply and easily.

Talk about pleasant dreams!

But it doesn't have to be a dream...

- Patrick Coffey


Word to the Wise: Supercilious

"Supercilious" (soo-pur-SIL-ee-us) - from the Latin for "arrogance" - is another way of saying haughtily disdainful.

Example (as used by Abba Eban in Diplomacy for the Next Century): "Russian emissaries used to be received at European courts and chanceries with a supercilious courtesy as representatives of a lower social and political culture seeking to be patronized by European elites."

Michael Masterson
Copyright ETR, LLC, 2006


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