* Highly
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How
Would You Like To Turn $3,500 Into $50 Million?
Those
are the kind of results that Gene Schwartz helped Boardroom
Inc. achieve.
When
you learn to master the art of advertising and promotion from
Gene, the world will beat a path to your door. You will not
only have success convincing people to buy your products, but
also your ideas, concepts, and beliefs. Power and money decisively
travel toward those who are persuasive.
Many
of the marketers who had the fortune to work with Schwartz
have built multimillion-dollar empires using his ideas. Now,
what's stopping you?
Here's
how to get started today.
-
Patrick Coffey
Using
Emotions to Your Advantage
By
Charles Delvalle
When
a stock is losing money, what do most traders do? They HOPE it
will recover, so they keep holding onto it. And if that recovery
never happens ... they keep on losing money.
And
what do most traders do when a stock is making money? They FEAR the
winning streak will end ... so they prematurely exit their
position and miss huge gains.
They've
got it backward. Trading like this will ensure that you always
lose. Instead, take advantage of those two very human emotions
- hope and fear - this way:
If
your stock is losing money, FEAR that a turnaround
will never happen. Then use trailing stop-loss points to cut
your losses before they get ugly. And if your stock is making
money, HOPE that you will make more money
tomorrow. Then ride your winners ... possibly catching a "Ten
Bagger."
[Ed.
Note: Charles Delvalle is a contributing editor to ETR's Investor's
Daily Edge newsletter.]
"Be
miserable. Or motivate yourself. Whatever has to be done,
it's always your choice."
-Wayne
Dyer
How
to Get - and Stay - Motivated
By
Michael Masterson
Have
you ever been charged up to reach a goal, only to see that
charge dissipate over time?
This
is a very common problem. In fact, it's the main reason most
people never accomplish their lifetime objectives.
ETR
reader Dave Jacobs wrote me a few weeks ago with that very
problem. He said:
Dear
Michael,
Thanks
for all you do to help those of us just beginning our journeys
to more successful lives. I have recently taken a series
of significant steps toward achieving my Life Goals. As
I see myself moving toward my goals and increasing my productivity,
I'm (predictably) excited and energized. But what about
two months from now? Two years? How can I maintain the
energy and enthusiasm I have now? How do I sustain my current
level of focus and productivity? What do you think
are the crucial factors to being consistently motivated
and focused?
The
good news is that Dave is super-motivated now, and he really,
really doesn't want that motivation to fizzle out. That's why
he wrote to me - so he could learn some trick or several tricks
to ensure that he keeps going strong for as long as he needs
to.
No
doubt you have felt the same way Dave is feeling right now.
I've faced the same problem myself several times in my life.
I hope the following story can help both you and Dave.
In
high school, I was a lazy student. My priorities were sports
and social activities. Because I'd inherited some raw brainpower
from my parents, I managed to maintain a grade-point average
that got me into college ... just barely. But I knew that unless
I learned to learn, I wouldn't make it through four years,
and I'd probably spend the rest of my life earning $10 an hour
as a manual laborer.
So
at the end of my senior year in high school, I made up my mind
to quit being a goof-off and become, in college, a much better
student. I spent the summer prepping myself by working out
a study schedule and doing some background reading. But I was
afraid that I would revert to my bad habits, abandoning my
studies for sports and partying before the end of my freshman
year.
To
make that unwanted scenario less likely to happen, I found
a "nerd" to share an apartment with and refused to
sign up for any sports or pledge any fraternities. I told my
friends that I would be "out of touch" for at least
a year. I explained my goals to them and asked them to respect
me by leaving me alone until the following summer.
I
realized that I needed to make a radical personality change
to be able to resist the temptation of regressing to my high
school habits. So when school began, I sat in the front row
of every class - something I'd never done in high school.
I
started off strong by doing at least 50 percent more than I
was asked to do. If the assignment was to write a 500-word
essay on religion, I'd write 750 words and include a glossary
of impressive sources. If the assignment was to read King
Lear by the following week, I'd read it twice. And then
I'd go to the library and read critical essays about the play
so I'd be aware of all the major interpretations.
I
also made it a point to raise my hand every time a question
was asked and to turn in extra work, even when it would get
me no extra credit. In short, I turned myself into a straight-out
and full-blown brown-nosing student ... and I made sure my
instructors - and my fellow students - saw me that way.
In
the beginning, many of the other students in my classes did
as much work as I did. But as the weeks went by, most started
slipping a little bit. Each time they fell behind, I got motivated
to work even harder. And I was thrilled when I got those early
test scores back. I had never before understood how good an
A or B+ felt.
And
that feeling motivated me to push even harder. With each passing
week, the distance between me and the other good students widened.
By the middle of the semester - in virtually every single class
- I was clearly the best.
The
response I got from instructors and students fueled my ego.
Being the best student in a class felt much better than being
the class clown.
By
the time my freshman year was over, I saw myself as a completely
different person. I was no longer the funny screw-up I'd been
in high school. I'd changed into the "Teacher's Pet" who
sat in the front and had the right answer to every question.
Once
my image of myself changed, my motivation became permanent.
I couldn't screw up any more, because it was simply unthinkable.
I was the best student in every class, and I was going to make
damn sure everybody saw me that way - no matter how much work
it took.
So
... if you see yourself as someone who may be able to start
out strong, but never really accomplish anything great, you
need to drastically revise your vision of yourself. You have
to turn yourself into number one at whatever you do - the person
to go to when no one else can get the job done.
To
become that person, you will have to:
1. Get
up early, and give your day a jumpstart by doing something
meaningful ... first thing.
2. Work
as late as you have to.
3. Do
at least 50 percent more than what is asked of you.
4. Volunteer
for challenging assignments.
5. Educate
yourself on the side.
6. Become
better than anyone else at the essential skills you need
to accomplish your goal.
Becoming
top dog takes a lot of extra time, so you'll have to make significant
sacrifices.
If
you are like most people, your biggest distractions will be
television, the Internet, friends, and family. Get rid of your
TV. Limit your Internet use to one hour a day. And let your
friends and family members know that you won't be able to spend
much time with them in the foreseeable future.
Work
like mad until you've become number one in your class, job,
or hobby. When that happens - and it shouldn't take more than
six months - you'll feel great about yourself. And once you
experience that feeling, you'll never have to worry about motivation
again.
Well
... almost never. As I said at the beginning of this article,
I've needed a motivational recharge more than once in my life.
Everyone does. But after the first time, you'll understand
exactly what you have to do to get yourself going again.
[Ed.
Note: Not sure you can make it to the top? Need more inspiration?
You'll find it in Michael Masterson's brand-new book, Seven
Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire.
He shares the stories of 8 men and women who climbed their
way to financial independence in seven years or less.
Buy
your copy today. You'll get over $537 in bonuses ... and a
start on your own fast track to success.]
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Plug
into Your Natural-Born Genius By Thinking Inside The Box
Most
people rely on luck, hoping great ideas or solutions will
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Instead,
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Here's
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PYY:
A Hormone That Reduces Hunger
By
Jon Herring
One
reason a high-protein diet helps with weight loss is that protein
(and the fat that often comes with it) takes longer to digest
than carbohydrates, so you feel full longer. But a research
team at University College London recently revealed another
reason you feel more satiated when you eat protein. It has
to do with a hormone in protein called PYY.
When
injected into rodents, PYY wiped out hunger for more than 12
hours. In another test, mice were genetically engineered so
they couldn't produce PYY. They immediately started to overeat
and quickly became obese. When researchers injected those mice
with the missing PYY, they started eating less and losing weight.
While
there is no way to supplement with PYY, Dr. Rachel Batterham
- the study's lead researcher - has some practical advice. "Increasing
the protein content of the diet augments the body's own PYY,
helping to reduce hunger and aid weight loss," she says.
You
get protein from meat, poultry, eggs, nuts, beans, and most
dairy products. And powdered protein supplements that you can
mix with water or blend into a smoothie are inexpensive and
widely available. (My favorite is NutriBiotic Rice Protein
Powder.) They make for good snacks and can replace a meal if
you're on the go, but avoid those with artificial sweeteners.
Reader
Feedback: "Reading a story like this has convinced me
that I will become a good writer."
"I've
been benefiting from the inspiration I've found in Early
to Rise for a few years now, and wanted to pass along
an item by Dwight Garner that I read in The New
York Times.
"It
seems that the author J.A. Jance, while a student at the University
of Arizona, was discouraged from her plans to become a writer
by a professor in the University's creative writing department.
He told her that women 'ought to be teachers or nurses.'
Unfortunately,
she took the professor's advice to heart. However, as a divorced
mother, after years in a troubled marriage, she began writing
from 4:00 a.m. to 7:00 a.m. She now is the author of not one
but two crime novel series! And to make the story even better,
in her first published thriller, the killer turned out to be
a former professor of creative writing.
"I
have been working on AWAI's
Accelerated Program for Six-Figure Copywriting for
three years now, between cross-country moves and starting a
grant-writing business. Reading a story like J.A. Jance's has
convinced me more than ever that if I finally dedicate myself,
continue to put the time in, and refuse to give up, I will
not only complete the program but will become a good writer."
John
Essick
Poughkeepsie, NY
Just
For Fun: Surviving Friday the 13th
By
Suzanne Richardson
If
you're the superstitious type, you're probably kind of nervous
today. And you're not alone. People around the world consider
Friday the 13th to be a very unlucky day. They're afraid to
fly, buy a house, or make an investment decision. Some even
refuse to get out of bed.
The
word for this fear is paraskevidekatriaphobia.
While
the origin of the superstition is unknown, both Friday and
the number 13 are symbolically significant in myth and legend.
In Christian tradition, for example, there were 13 people at
the Last Supper and Jesus was crucified on a Friday. Friday
is also said to be the day Adam and Eve ate the apple and the
Great Flood started.
Dr.
Richard Wiseman, a psychologist at the University of Hertfordshire
and author of The Luck Factor, suggests that
if you do have an unusual streak of bad luck today, there's
a good reason for it. "The fact that it's Friday the 13th
could make you anxious and that will make you more likely to
have accidents, drive less well, and perhaps find it harder
to relate to other people," Dr. Wiseman told the BBC. "So
your bad luck could be your own doing."
Is
there anything you can do to get through today in one piece?
Well,
you could try these two folk antidotes for bad luck (from the
NationalGeographic.com website):
1. Climb
to the top of a mountain or a skyscraper and burn all your
socks with holes in them. (Not clear to me if you're supposed
to burn your socks while on top of the mountain or after
you've returned home.)
2. Stand
on your head and eat a piece of gristle. (Use gristle you
have on hand. You don't want to risk leaving home to buy
some fresh.)
Or
you can do as Dr. Wiseman suggests: Concentrate on being lucky.
Look at the positive aspects of your life, and prepare to take
control of your future.
Whichever
remedy you choose - good luck!
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Word
to the Wise: Parlous
Something
that's "parlous" - from the Latin for "hazard" -
is fraught with danger.
Example
(as used by Howard Simons in The New York Times): "It
was a parlous time on the Continent, when Communists and fascists
vied brutally for supremacy."
