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Message #1846
Thursday, September 28, 2006


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  • WEALTHY: Is $1 million enough?
  • WISE: Anna Quindlen on exercise

ALSO IN THIS ISSUE:

  • Super-size your offer (Derek Gehl)

  • "Seal" the deal
  • Add "exigent" to your vocabulary

* Highly Recommended *

How Uncle Sam Will Help You Buy Your First (and second, and third...) Apartment Building

There's a little known, government sponsored tool that you can use to buy much larger, more valuable properties than would otherwise be possible - including large, cash-cow apartment complexes.It's a technique that can help you roll-up a single $5,000 investment (or less, really) into a $1.5 million fortune that's throwing off thousands in spendable income each and every month (to the tune of six-figures a year).

Without this technique? You could be looking at less than one-third the assets, and cash-flow closer to $20,000 a year. (Not bad, but certainly pales in comparison to six-figures!)

The technique is called a 1031 Exchange - and it's designed specifically for investors looking to grow their portfolios. It allows real estate investors to stiff the tax man. That's right, you get to actually not pay Uncle Sam. Instead, you can legally use that money to invest in new property, which means your buying power instantly grows exponentially.

Keep reading to see how you can start using 1031 Exchanges to propel your own real estate investments, and receive three Free reports on cash-flow real estate investing.

Justin Ford
Editor, Main Street Millionaire


Enough Money to Fund Your Dream Lifestyle

If you're like a lot of people, one of your top financial goals is to increase your income to "seven figures". But "seven figures" can mean wildly different things... and if you have a net worth of $1 million, you'll be living much differently than you would with a net worth of $9 million.

In his brand-new book, Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire, Michael Masterson suggests that you ask yourself, "Would a net worth of $1 million be enough?"

Here's how you can find out.

Start a list of regular monthly expenses: mortgage payments or rent, bills, car payments, grocery bills, etc. (You can estimate these costs as they would apply to your dream house, dream car, etc.)

Add to this an estimated cost of the activities that are important to you each month -- tennis lessons, dinner and a movie with your spouse, a weekend trip out of state, etc.

Now add the estimated cost of those things that would make up your dream lifestyle -- a new Ferrari, two-week vacations to the Caribbean, scuba diving gear, a sail boat, lunch once a week with your sister, etc.

Add in the cost of anything else we may have forgotten.

Multiply by 12.

Your total represents the cost of living your dream lifestyle for one year.

If your dream lifestyle total is...

  • ... less than $65,000 you should aim for a net worth of $1 million
  • ... between $65,000 and $160,000, you should aim for a net worth of $1.5 million to $2.5 million
  • ... between $160,000 and $358,000, you should aim for a net worth of $3 million to $5.5 million
  • ... between $358,000 and $585,000 you should aim for a net worth of $6 million to $9 million

How much wealth do you need to accumulate to live the lifestyle of your dreams?

[Ed. Note: Learn how you can have the lifestyle you've always wanted in Michael's upcoming book Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire. The release is less than 2 weeks from now and we're looking forward to seeing it at #1 on the bestseller list - with your help. We'll be offering you a great package of bonuses if you purchase the book on its release date, on or about Monday October 9th. We'll let you know when the blast-off is set!]


"I feel about exercise the same way that I feel about a few other things: that there is nothing wrong with it if it is done in private by consenting adults."

- Anna Quindlen

A Look at "Cardio" From Your Heart's Perspective

By Al Sears, MD

Look at any rack of fitness magazines and you'll see dozens of covers telling you that you need "cardio." Go to any gym and the trainer will insist on devoting some of your time to "cardio." You probably don't like doing it, yet you feel compelled to comply. After all, who doesn't want a healthy heart?

Common parlance has even accepted the term "cardio" (short for cardiovascular endurance training) as synonymous with exercise for your heart. But shouldn't exercise make the targeted body part stronger?

When you study the heart's changes as a result of cardiovascular endurance training, you find it getting weaker in some critical capacities that simulate the changes caused by stress and aging.

Routinely forcing your body to perform the same continuous cardiovascular challenge by repeating the same movement, at the same rate, thousands of times - without variation, without rest - is unnatural. By that, I mean our ancestors didn't regularly stress their cardiovascular systems in this manner. They may have put this type of demand on their hearts - but rarely, and not in the context of the daily environment of a native society in balance with its surroundings.

Yet nature designed your body to adapt to whatever environment it encounters. If you ask it to perform an activity repeatedly and routinely, it will gradually change the systems involved to meet the challenge more effectively.

But what adaptive changes does continuous cardiovascular activity cause?

Continuous-duration exercise that taxes your endurance produces some unique challenges your body must overcome. It must not run out of fuel, overheat, or be overwhelmed by metabolic wastes. Its primary adaptation will be to become more efficient at light, long, continuous, low-energy output. One of the ways your body does that is by gradually rebuilding your heart, lungs, blood vessels, and muscles to be as small as possible, while maintaining the minimum "horsepower" required to perform the activity.

You waste fuel and raw material with a Ferrari-sized engine going 20 miles per hour. Forced, continuous-endurance exercise induces your heart and lungs to "downsize," because smaller allows you to go further ... more efficiently ... with less rest ... and less fuel.

The Danger of "Downsizing" Your Heart's Capacity

So what's wrong with increasing durational capacity through downsizing? Instead of building heart strength, it robs your heart of its vital reserve capacity. Your heart's reserve capacity is that portion of its maximal output that you don't use during ordinary activity.

Let's go back to the car analogy. Say you normally drive at a speed of 40 miles per hour, but your car has the ability to reach a top speed of 140 miles per hour. If you think of your heart as the engine, your reserve capacity is the difference between your normal cruising speed and that top speed.

So if you downsize your heart and lungs, you have traded reserve capacity for efficiency at continuous duration. That forces those organs to operate dangerously close to their maximal output when circumstances challenge them. This is a problem you don't need ... especially for your heart.

Heart attacks don't occur because of a lack of endurance. They occur when there is a sudden increase in cardiac demand that exceeds the heart's capacity. Giving up your heart's reserve capacity to adapt to unnatural bouts of continuous prolonged-duration output only increases your risk of sudden cardiac death.

A ground-breaking study of long-distance runners showed that, after a workout, their blood levels and the oxidation of LDL (bad) cholesterol and triglycerides increased. (High triglycerides dramatically increase your risk of heart disease.) The researchers also found thatprolonged running disrupted the balance of blood thinners and thickeners, elevating inflammatory factors and clotting levels - both signs of heart distress.

These changes do not indicate a heart that's becoming stronger with long-duration exercise.

Exercising for long periods makes your heart adept at handling a 60-minute jog, but it accomplishes this feat by trading in its ability to provide you with big bursts when circumstances might demand. The real key to preventing heart disease and protecting and strengthening your heart is to induce the opposite adaptive response produced by continuous cardio and increase your heart's reserve capacity. Bigger, fastercardiac output that's readily available is what you really need.

Recent clinical studies show us the benefit of avoiding long-duration routines and exercising in shorter bursts. Researchers from the University of Missouri found that short bouts of exercise were more effective for lowering fat and triglyceride levels in the blood. Another study revealed that the duration of exercise routines predicts the risk of heart disease in men. They found that several shorter sessions of physical activity were more effective for lowering the risk of coronary heart disease.

The Secret to a "100-Year Heart" Is Millions of Years Old

Our ancestors lived in a world where their food fought back. Predators attacked without notice. Humans had to run or fight - fast and hard. These short bursts of high-output activity fine-tuned their bodies and kept them fit.

We still have the same physiology.

How do you recreate that kind of physical challenge? The key is to create an "oxygen debt." Simply exercise at a pace you can't sustain for more than a short period. Ask your lungs for more oxygen than they can provide. The difference between the oxygen you need and the oxygen you get is your oxygen debt. This will cause you to pant and continue to breathe hard even after you've stopped the exertion. (Until you replace the oxygen you're lacking.)

Here's an example: Pedal a bike as fast as you can for 15 seconds. When you stop, you'll continue to pant. This is the kind of high-output challenge you can't sustain for very long. You will have reached a supra-aerobic zone. This is very different from doing an aerobic workout for 45 minutes.

Another example: Do one-minute intervals - either running or riding a bike. Work yourself up to a speed that you cannot sustain for very long. After one minute, rest. You can rest by slowing down to a very slow speed or (if you need to) you can stop altogether. Do this 3 or 4 times.

With these types of interval exercises, you'll quickly start to build up reserve capacity in your heart. This is exactly what you need to prevent heart attacks and heart disease.

[Ed. Note: Building up reserve capacity in your heart is the basis of Dr. Sears' PACE® program. Learn about it, in detail, in his book The Doctor's Heart Cure.]


* Highly Recommended *

This One Really IS Priceless

Roundtrip airfare to Florida from Oakland, Chicago, or New York? About $225.

Hotel room at the Delray Beach Marriott? $149 per night.

Developing a marketing plan for your new online business that can make between $100,000 and $100 million a year? Priceless.

Join us at our October Info Marketing Bootcamp, and we'll work with you to build your own customized online marketing plan that can generate millions of dollars in sales every year.

But the time to register is NOW, because only a handful of seats remain! We've checked every nook and cranny of the conference hotel, and there's no more room at the inn. Once these last few slots are gone, that's it.

Attending the ETR Info Marketing Bootcamp: "Making a Fast Fortune on the Information Revolution" in Delray Beach next month could be a dramatic turning point in your life. But remember, your situation won't change unless you take action.

This event will be completely sold out within a matter of days. So if you've been thinking about joining us, I urge you to register immediately.

- Patrick Coffey


Ramp Up Your Sales With One Simple Strategy

By Derek Gehl

Unless you live on Mars, chances are really good that you've been "upsold" at some point in your life. Every time you're asked to "super-size" your order at a fast-food restaurant or told that if you buy one item you'll get the second for half-price, you're being upsold.

Upselling is simply offering a related item to a customer who is buying your main product. And it's a great way to boost your sales by 20 to 30 percent - or even more.

At the Internet Marketing Center, we rigorously test all our product launches. And our tests have proven, time and time again, that if you offer an upsell item with your main product, at least 20 percent of your customers will purchase it.

They've already overcome the biggest hurdle - making the decision to BUY something in the first place. If you offer them a related item that adds value to that initial purchase, while they're still in the "buying mood," chances are you'll make an additional sale - and your customers will get more value from their entire purchase.

To come up with a good upsell offer, keep the following points in mind:

* Make sure your upsell item complements or adds value to your main product. For example, if you sell printers, offer ink cartridges - not a yoga mat. If your main product is something people might like to buy in multiples or as refills (like fishing lures or batteries), double the quantity at a discounted price.

* Choose an item that costs about 30 percent less than your main product. If you've just sold a bathing suit, don't upsell with a trip to Mexico. Beach sandals or a towel would be much more appropriate ... and more likely to result in a sale.

* Offer a "limited time only" discount offer to encourage immediate sales. Let your customers know that they must take advantage of your upsell offer RIGHT AWAY to get the special price - or else they'll lose out.

* Include your upsell offer in your order form. Simply add a check box that says "Check this box to claim ..." And don't forget to include a paragraph or two describing all the great benefits of the upsell item.

Surprisingly, there are still many online entrepreneurs who are leaving money on the table because they aren't offering any upsell products to their customers. Don't make the same mistake. Start harnessing the profit-boosting power of upselling today - and get ready to watch your sales spike by at least 20 percent.

[Ed. Note: Derek Gehl, CEO of the Internet Marketing Center, is an internationally known Internet marketing expert. To meet Derek in person and learn his techniques and strategies for building an online business, sign up for ETR's Info Marketing Bootcamp: "Making a Fast Fortune on the Information Revolution". The event is practically sold out ... so HURRY!]


Just for Fun: An Official Seal for Your Business

By Suzanne Richardson

Looking for an emblem for your new business, your daughter's soccer team, or your nephew's academic club? Look no further than Says-It.com's "Official Seal Generator." Choose from the site's range of borders, graphics, and colors to create your own symbol.

I'm no graphic designer (obviously) but here's something I whipped up in about seven minutes:

It's fun and free. You can also buy copies of your seal in the form of stickers or refrigerator magnets, which you could distribute to potential customers or leave with local businesses to distribute for you.

[Ed. Note: If you are interested in creating serious stuff, look into AWAI's Graphic Design Success program.]

 


* Highly Recommended *

I just wanted to say thank you for putting The Billionaire Way together for others to learn from as well as myself. I have made it a mission in my life to learn from the greatest minds in history and business.

I came from a humble beginning... searching. I found what I needed to know in The Billionaire Way. My most important lesson was they are all human just like you and me. They had special skills which anyone can develop to attract that bit of luck we all need in life... that extra edge.

These lessons can be learned in The Billionaire Way and you don't have to spend your whole life as a mission, as I have, to find what I found here in The Billionaire Way.

I enjoyed our call. It put the final touches together that I have needed. If I do happen to get stuck on something thanks for saying I can contact you again. People look to me for advice. It is reassuring to ask and receive advice and have an enriching conversation... I find it is rare.

Thank you

Aaron Kaggie
President. of Kaggie Holdings, Inc.
Kearns, Utah

Now you can have a free one-on-one phone consultation with billionaire mentor Bob Cox. As a special offer to Early to Rise readers he will offer a free phone consultation to anyone who purchases his Billionaire Way Program.

Please click for all the details on this unique program.


Word to the Wise: Exigent

Something that's "exigent" (EK-suh-junt) requires immediate attention. The word is derived from the Latin for "to demand."

Example (as used by Michael Andre Bernstein in The New Republic): "It is true that the greatest modern novels ask more of us, and of themselves as well. But within their own less exigent terms, [Philip] Roth's novels amount to an impressive achievement."

Michael Masterson
Copyright ETR, LLC, 2006


Have a Question for Michael Masterson?

Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts. Post them online at http://speakoutforum.com/forum/ or send questions directly to Support@EarlyToRise.Com


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