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Message #1844
Tuesday, September 26, 2006

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  • WEALTHY: I HATE surprises! (Andrew Gordon)
  • HEALTHY: Sweat the small stuff

  • WISE: Sigmund Freud on cautious investing

ALSO IN THIS ISSUE:

  • Add "fatuous" to your vocabulary

* Highly Recommended *

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"Just as a cautious businessman avoids investing all his capital in one concern, so wisdom would probably admonish us also not to anticipate all our happiness from one quarter alone."

- Sigmund Freud

Add Diversity and Flexibility to Your Portfolio With ETFs

By Andrew Gordon

Perhaps - like me - you're not a natural joiner. For instance, I don't usually go for travel tours. Although ... there was that time in '92 that I joined a one-day tour of the Acropolis. And then the following summer, I took the kids on a whale watch off the coast of Montauk with a group of gawkers.

The nice thing about organized tours is that when you've read the brochure, you know exactly what to expect.

For me, that's also the problem.

I prefer the unexpected - gaining insights about some inscrutable culture on my own ... hearing the local lore from the barber whose shop I stumbled upon - not some canned version from a tour guide.

I used to feel the same way about investing. I didn't want an advisor giving me an off-the-shelf asset allocation package for someone my age and income level. Neither was I interested in mutual funds, choosing instead the freedom to root around in the stock market and discover hidden gems.

That's just what I did 20-odd years ago ... and I quickly learned that the thrill of investing on your own carries a hefty price. Within a year, I'd lost most of my money.

So I put what I had left into conservative mutual funds. And I began to study the market.

For a supposedly safe investment vehicle, it was crazy how much my mutual fund returns swung from year to year. I'd get good returns from a fund for a year or two (though I was once in a value fund that did well for five years) ... but it seemed that for every good year, there was a bad year. And for every great year, there was an ugly year.

It wasn't my imagination. Virtually every recent study has shown that after fees and taxes, mutual funds don't even keep up with the rate of inflation.

So instead of continuing to follow the Wall Street mantra to just sit on my mutual funds, I started to keep a daily vigil. And at the first sign of weakness in a fund, I got out and put my money into a different one.

I got pretty good at squeezing as much gains as possible from mutual funds ... despite their shortcomings. And though I didn't know it at the time, I was practicing an early form of ETF investing.

What are ETFs?

They're "exchange-traded funds." Like mutual funds, they track a basket of stocks ... only they track them by mimicking the composition of the established index those stocks are in.

The first ETFs, which appeared about 10 years ago, tracked the broad indices - like the S&P 500 and the Nasdaq. So, for example, the price movements of the S&P 500 became the same price movements of the SPY ETF which followed it.

ETFs run more or less on automatic. They don't require active management, so their fees are much cheaper than those of mutual funds. A big plus.

And you can get in and out of them any time you like. Another big plus.

Are ETFs just slightly better-looking versions of mutual funds - or can they really benefit your portfolio?

You bet they can.

ETFs Can Make Your Number One Nightmare Go Away

As I said, I used to prefer the thrill of the unexpected when it comes to investing. But not anymore. I hate surprises.

It's like getting presents from my wife.

She's pretty reliable ... but not entirely. I can expect a great gift from her 19 out of 20 times. That 20th time is the surprise - the ugly surprise - that wipes out the memories of the other 19.

It's the same darn thing with investments. One ugly surprise can turn a good year into a terrible one in the blink of an eye. And who needs that? So I'm very careful to invest only in those companies that can pretty reliably live up to my expectations.

They only have to do what they are fully capable of doing for their share price to rise. I'm not counting on them to exceed expectations. As I said, I want reliability. Which means I don't want ANY surprises.

Of course, bad surprises happen to even the most careful investor. And when they do, your portfolio takes an unexpected hit.

A strike somewhere ... an accounting scandal somewhere else. Heck, last year I went from being 60 percent up on Six Flags to 30 percent down - within a week - on a surprise announcement that the company might have trouble paying a loan that was coming due. Unless you were privy to illegal insider information, there was no way you could have seen this coming.

Don't get me wrong. I've also had "good" surprises. It's always nice when they happen. But - as I said - I don't need them to happen. I just want my investments to live up to expectations.

That's where ETFs come in. They give you all kinds of options to significantly shore up the weaknesses of your portfolio and alleviate the "when bad things happen to good companies" syndrome.

Start by converting the stocks in your portfolio that lag behind the sector they're in, are volatile, or just finished a nice climb and are now either flattening or turning around.

If you still really like the sector a stock is in, convert to a same-sector ETF. ETFs cover a multitude of broad and narrow sectors, like nanotechnology, clean energy, ultra-small companies, semiconductors, entertainment, medical devices, energy exploration ... just to name a few. But if the sector is slowing down, choose a more up-and-coming sector like natural resources, energy, commodities, or a strong country.

If you want to play it really safe, buy ETFs in sectors that stand up well to either recession or inflation. TIPS (Treasury inflation-protected securities), short-term bonds, consumer staples, the falling dollar (yes, you can invest in a falling-dollar ETF), and dividend-paying stocks are all great stalwarts against tough times.

Get Better Returns Without Having to Pick Winning Stocks

ETFs can help your portfolio in other ways, too

If you have both blue-chip and dividend-paying mutual funds, you're over-invested in banks and finance companies. Not good if the economy slows down too much or interest rates go too high.

Take some of your money out of those positions and invest it in a real estate investment trust (REIT) ETF. Look for one like the StreetTracks Dow Jones Wilshire REIT, which tracks REITS that get revenue from rents.

That's much easier than figuring out exactly which REIT to invest in, isn't it?

Or maybe you need to diversify overseas to counterbalance your domestic investments. ETFs - unlike mutual funds - allow you to pick your country. India, China, Malaysia, Brazil, Germany - they all have one or more ETFs that follow them. I like the Austria ETF because it provides exposure to the growing economies of central Europe. (There's no way, other than through an ETF, to make a play in central Europe.)

Or you can get safety and diversity by investing in foreign dividend-paying companies through the Powershares International ETF ... and make a currency play (against the dollar) at the same time.

There are over 200 ETFs to choose from - including 50 that were added in just the past 12 months.

When it comes to choice, flexibility, and cost, ETFs leave mutual funds in the dust.

Unlike mutual funds, choosing an ETF isn't about finding one with a great manager or looking at its 5- to 10-year track record. You want to make sure the ETF is not top-heavy - meaning its three biggest company holdings should not make up more than 25 percent of its overall holdings. And, of course, you should love the sector or country ... not because your golfing buddy mentioned it, but because your own research and knowledge of the market has convinced you it is coming on strong.

You can ride ETFs for the short, medium, or long term - whatever your investment style is. But remember - the market is changeable. Yes, ETFs are a lot less volatile and risky than individual stocks, but it still pays to check how your chosen sectors and countries are doing once or twice a week. And, as with any investment, you should always set - and act on - your stop-loss positions.

If you pay attention to these few simple rules, ETFs will deliver the upside that mutual funds can only dream of. Safely and reliably. With no surprises.

[Ed Note: If you'd like to be one of the first to see how Andrew tracks a part of the market that is gathering steam for explosive growth, send an e-mail to ETFAdvantage@etrfeedback.com. We'll send you information about this new service as soon as it's available.]


* Highly Recommended *

A Life-Changing Opportunity This October

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This October, we're going to show an eager group of smart ETR readers how to build an Information Marketing business that can generate millions of dollars in sales every year.

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I'm looking forward to personally shaking your hand in Delray Beach this October!

- Will Bonner


Making Small Changes

By Jon Herring

I often get e-mails from ETR readers asking if it is really important to "sweat the small stuff" when it comes to health. I'm talking about eating mostly organic food; avoiding pesticides; drinking non-fluoridated, non-chlorinated water; and staying away from processed foods, sugar, and starches.

The answer is YES! If you value your health, it is very important to "sweat the small stuff."

By far, the leading causes of death in the U.S. are from diseases - like heart disease, cancer, diabetes, and Alzheimer's - that in many cases result from poor lifestyle decisions. And the incidence of these diseases has been growing. In fact, in its World Cancer Report, the World Health Organization (WHO) reported that rates of cancer could increase by 50 percent in the next 15 years. That's a chilling statistic. Fortunately, the organization indicates that at least one-third of those cases can be prevented if Americans make healthy choices.

Small changes can make a big difference, and it doesn't require a lot of sacrifice. A few extra dollars a month for fresh, nutritious food and 20 or 30 minutes a day of exercise is a small price to pay in exchange for a long, active, and disease-free life.


Notes from Michael Masterson's Journal: Good Advice From a Professional Speaker

I had a conversation with BI last weekend about public speaking. He's had a lot of experience - and he gave me some good advice. "Show, don't tell," he said. "Give the audience stories that illustrate problems you've faced and how you solved them - including stories about running into brick walls."

A good idea - and interesting that "Show, don't tell" is a principle of effective writing as well as speaking.

The next time I stand up in front of a crowd will be at this year's Info Marketing Bootcamp. Before I do, I'm going to work on weaving in some personal stories about myself and people I know: Here is the character. Here is the problem. Here is how he/she tried to solve it. Here is how he/she ultimately prevailed.

[Ed. Note: If you're at this year's Bootcamp, you'll have a chance to "rate" all the presenters. Let's see how Michael does ...]


Worth Quoting: Bruce Buffer on Making Deals

"I'd have to say a lot of my success is because of my background in telemarketing. I'm not a telemarketer per se now, but so much of my business involves calling people up - sometimes strangers - and making deals. In fact, my day is not complete until I close a deal. I live for the excitement.

I can cover more ground in six hours than three people without my experience can cover in one day. Cold calls are essential to any sales business ... and we are in a sales business. Rejection doesn't bother me for more than a second - and then I'm on to the next call. I figure the no's I get only bring me closer to a yes."

[Ed. Note: Bruce Buffer is just one of the millionaire wealth builders Michael Masterson profiles in his soon-to-be-released book Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire, Copyright (c) 2006 by Michael Masterson. This excerpt is reprinted with permission of John Wiley & Sons, Inc. We'll let you know as soon as the book is available.]


* Highly Recommended *

Every Now And Then A Mysterious Package Would Arrive

I was just an ordinary secretary struggling through life barely existing from paycheck to paycheck.

My husband Dave, (bless him) was desperate to get us back on our feet, so he started trying out all the "business opportunities" you get through the mail.

I grabbed one at random. I watched the DVD. I took notes and followed the instructions just like it said and waited for the results. It seemed simple enough and it took me less than an hour!

Then one day, I got an email saying there was some money I was owed. It was $3,012 and change! The money was real and ALL MINE!

Read about Vicki's good fortune...

-- Patrick Coffey


Word to the Wise: Fatuous

Something that's "fatuous" (FACH-oo-us) - from the Latin for "silly" - is foolish or inane.

Example (as used by Michael Palin in Hemingway's Chair): "No enquiry, however fatuous or ill informed, failed to receive his full attention, nor was any irrelevant personal information treated as less than engrossing."

Michael Masterson
Copyright ETR, LLC, 2006


Have a Question for Michael Masterson?

Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts. Post them online at http://speakoutforum.com/forum/ or send questions directly to Support@EarlyToRise.Com


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