< The Power of Thinking Big
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Message #1842
Saturday, September 23, 2006

  • HEALTHY: This is your brain on corn flakes ...

  • WISE: Mitch Hedberg on comedy

ALSO IN THIS ISSUE:

  • Shoot for the moon! (Paul Lawrence)

  • What's up with that quick brown fox?
  • Add "enervate" to your vocabulary

* Highly Reccomended *

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- Patrick Coffey


Dear Michael Masterson: "I am nowhere near the revenue stream nor will I ever be."

"I have read Early to Rise with great interest, but some of the suggestions and offers are unreachable for me at this time. I am an Episcopal priest working at a Roman Catholic university. I am nowhere near the revenue stream nor will I ever be.

"I like the advice and the insights, but most of the investment stuff is over my head and out of my range. (I make $23,000 a year and help my mom with that.) It makes me feel as if I am missing out on so much. What can you say to me besides get another job? (I'm working on that.)"

Cheryl Parris
St. Bonas, NY

Dear Cheryl,

I hope you love what you are doing, because you could probably make more than $23,000 a year managing a McDonald's.

I presume you have a college education. It sounds like you are a committed person, willing to work hard.

I won't tell you to change jobs, but I would suggest that you get a second income - and fast!

I don't know what rules you are laboring under, but your interest in increasing your income suggests that you are not bound by a vow of poverty. You love what you do, but you are not paid well for it. You are probably giving people great help and advice as a pastor, yet they are not willing to pay for it. At least not in the context of your ministry.

But there are all sorts of other ways that you can put your knowledge and experience to work for you in the private sector. Maybe you can use your public speaking skills to get a side job as a motivational speaker. Have you thought about writing advertising copy as a sideline? There is a big market for writers in the religious and fundraising market. You can also work for a religious marketing group as a marketer, speaker, counselor, etc.

Here's another possibility - one you can put into action right away if you come to ETR's Info Marketing Bootcamp next month: Consider starting your own e-mail counseling service or creating e-books based on your ideas.

The main thing: You have to limit the number of hours you work as a pastor. They are paying you only $23,000 a year. At $50 an hour (a minimum rate that someone with your experience and skills should be getting) that means you should be devoting only 460 hours to your current job - which is less than 9 hours a week.

Don't spend any more time than that on it.

Then devote the rest of your time - at least another 30 to 40 hours a week - to creating a second income.

-- Michael Masterson


"I did comedy for a fundraiser once. We were trying to raise money to buy one of those machines that shows how much money has been raised."

- Mitch Hedberg

The Power of Thinking Big

By Paul Lawrence

The director of the sketch-comedy group in Florida was frustrated when he got off the phone with president of the sketch-comedy festival in Los Angeles. She had just politely declined to allow his group to be a participant in her annual event.

She had reviewed a sample tape and said that though she thought his group was very good, what she needed was local groups that could bring audience members to the show.

The director had explained that although his group was based in Florida, they knew quite a lot of people in LA.

Still, she wasn't swayed.

As you've probably guessed by now, the director in this story was me - and after I hung up the phone, I began wondering if this wasn't a blessing in disguise.

You see, I had formed the sketch-comedy group about a year and a half before. Now that we'd been performing locally for a while, we wanted to get into some festivals in LA where there'd be a chance for entertainment industry people to see us. So we applied to a few. But every time I sent in a submission tape, I ran into the same problem.

After this last rejection, I decided I'd had enough. If my group was going to be in a festival in LA where there'd be some important people ... maybe I'd have to produce one myself.

And so I did.

I produced a very successful event called the International Sketch Comedy Competition (sketchcomedycompetition.com). We sold out a major theater in downtown Los Angeles, and groups from all over the U.S. and Canada came and competed in front of a panel of VIP entertainment industry judges and a large crowd. Naturally, my group performed too.

As happens so often in life, when you get some momentum going, one opportunity develops from another. In this case, the event was so successful that a major production company in LA offered me a contract (which I recently signed) to develop the concept into a television program.

In my "Dare to Live Your Dreams" program, I talk about how you must be willing to Think Big. Although I'd never produced a major competition and lived 3,000 miles away from the festival site, I was willing to do that. And it landed me a contract to be an executive producer on a nationally broadcast television show.

Thinking Big has worked for many others, too.

Danny M. had been a mid-level manager for many years when he made the decision to become self-employed. He had a little capital saved, and he could've opened up a "mom and pop" retail operation - but he wanted to make more than a comfortable living. So he started a retail business that he could recreate over and over and sell to other entrepreneurs ... similar to franchising.

Because Danny Thought Big, he developed a business that has made him wealthy enough to own a giant house in one of the most exclusive neighborhoods in town, drive an expensive sports car, and travel (first-class) all over the world. None of which he'd been able to afford had he stayed with the little "mom and pop" idea.

Then there's Jeff Y., a school teacher who was fascinated by the potential of investing in real estate. His friends and family advised him to play it safe - to forget about making a fortune in real estate and to just keep putting his savings into his employee-sponsored retirement plan. But Jeff was willing to Think Big - so he used some of his savings to buy a "fixer-upper" that he could renovate and re-sell. Within 90 days, he'd made a $30,000 profit.

Of course, Thinking Big can be frightening. Will I be publicly embarrassed if I fail? Will people think I'm stupid? Will I damage my career? Make a horrible financial blunder?

When I began to promote my sketch comedy festival, I was concerned because I was putting my name out - in a very public way - in an industry where people tend to be highly judgmental. If the event was a failure, there was the very real potential for it to hurt me.

It's normal to have such fears - and as long as they don't paralyze you, they're not necessarily bad. Because of my realistic fear of what might happen if my event failed, I worked relentlessly to make sure it was successful. And it paid off.

My "Dare to Live Your Dreams" program breaks down Thinking Big into a few manageable steps that can make your big idea a reality.

1. Accept the possibility that your dream can happen for you.

The first thing you must do is actually believe that your dream can be a reality ... if you are willing to pay the price to make it happen.

2. Take some initial actions that will set you on a path to making it happen.

This is where many people fall off. You must start to take some actions to achieve your goal. In my case with the sketch-comedy festival, since I lived in Florida and wanted to produce it in LA, I knew I would need a partner who lived there. So I made some calls and found someone. And that got the ball rolling.

3. Use the momentum of tiny successes to strengthen your belief that you can succeed.

Once you achieve that first small success, you'll start to gain confidence that your dream is really going to happen. With that confidence, you will gain momentum ... which, in turn, will result in even bigger successes.

Using my own example: As soon as I had a partner in LA, I began searching for a theater to rent for the event. Once we had a theater and a date, we had something tangible - not just an idea. So I was able to move to the next step, which was to line up a panel of industry judges. A number of prominent executives agreed to participate. This really revved up my confidence level, so I then began inviting groups to submit tapes to our submission committee. And the rest, as they say, is history.

Life is short, and you don't want to let it pass you by. So, Think Big ... and make your dreams come true.

[Ed. Note: Paul Lawrence is the creator of the Quick and Easy Microbusiness System, ETR's program for starting a business for under $100.]


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Is a Bad Breakfast Better Than No Breakfast?

By Jon Herring

Kellogg's was recently required to withdraw an advertisement in the UK that claimed children were "on average 9 percent more alert" after eating a bowl of corn flakes than children who skipped breakfast. They made this "scientific" assertion based on 60 children who ate Kellogg's cereal, compared to 30 children who ate nothing - and it was the children's mothers who "measured" their alertness. (I'm not sure what the scale was - or how you can assign a percentage value to alertness - but I guess 0 percent would be dead ... and it goes up from there.)

The bottom line is that ANY breakfast will increase a child's energy and concentration when compared to eating nothing. But not only is a high-glycemic breakfast like corn flakes unhealthy, the "alertness" will soon fade when the sugar high wears off.

For a much healthier alternative that will deliver a far more balanced level of focus and concentration, feed your children a breakfast that is rich in protein and healthy fats. For example, eggs scrambled with vegetables, yogurt or cottage cheese with berries, a few handfuls of nuts, a protein shake with fresh fruit ... you get the idea.


It's Good to Know: Pangrams

By Suzanne Richardson

Ever wondered why the quick brown fox jumps over the lazy dog? This sentence, and others like it, are "pangrams."

Pangrams, also known as "holoalphabetic phrases," are sentences that use every letter of the alphabet at least once. They are commonly used to test computer keyboards and typewriters. And, like "lorem ipsum", they help typesetters test graphic elements like the font, typeface, and layout of a new document or website.

Want to try making your own pangram? It's tricky, because the best ones contain the fewest total letters, while still maintaining some semblance of sense. Here are a few examples from Wikipedia.com:

1. All questions asked by five watch experts amazed the judge. (49 letters)
2. Pack my box with five dozen liquor jugs. (32 letters)
3. Quick wafting zephyrs vex bold Jim. (29 letters)

Send your pangram(s) to us at ReaderFeedback@gmail.com with your full name and hometown. We'll print some of the best in an upcoming issue of ETR.


* Highly Reccomended *

The Billionaire Way

I would recommend "The Billionaire Way" program to anyone who is contemplating a new enterprise or business start-up, or is already in business for themselves. It enabled me to look at my life, attributes, and habits in a refreshing new way. I was delighted to discover that I too have a number of the traits and qualities that many who are successful in business possess, which I hadn't realized. I am very excited to apply the principles that were presented in the program to my new business ventures.

A tremendous benefit was to be able to talk with the author of the program, Bob Cox, about my own business strategies and ideas. Bob spent an hour on the phone with me after I finished the program, and his personal insights and suggestions were very helpful and inspiring.

I know that I will often refer back to the information provided in "The Billionaire Way"

- Catherine McNeil, Monte Vista, Colorado


Word to the Wise: Enervate

No, "enervate" (EN-ur-vate) doesn't mean "energize." Quite the opposite. Derived from the Latin for "to remove the sinews from," it means to deprive of vigor, force, or strength.

Example (as used by David S. Landes in The Wealth and Poverty of Nations): "In countries like India, Pakistan, Indonesia, Nigeria, and Ghana I have always felt enervated by the slightest physical or mental exertion, whereas in the UK, France, Germany, or the U.S. I have always felt reinforced and stimulated by the temperate climate, not only during long stays, but even during brief travels."

Michael Masterson
Copyright ETR, LLC, 2006


Have a Question for Michael Masterson?

Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts. Post them online at http://speakoutforum.com/forum/ or send questions directly to Support@EarlyToRise.Com


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