* Highly
Recommended *
How
Would You Like To Turn $3,500 Into $50 Million?
Those
are the kind of results that Gene Schwartz helped Boardroom
Inc. achieve.
When
you learn to master the art of advertising and promotion from
Gene, the world will beat a path to your door. You will not
only have success convincing people to buy your products, but
also your ideas, concepts, and beliefs. Power and money decisively
travel toward those who are persuasive.
Many
of the marketers who had the fortune to work with Schwartz
have built multimillion-dollar empires using his ideas. Now,
what's stopping you?
Here's
how to get started today.
-
Patrick Coffey
"The
extras are a nice bonus."
-
Aaron Neville
Copywriting:
Wealth, Personal Success ... and Glicken
By
Michael Masterson
I've
talked many times about the benefits of mastering a marketing
skill like copywriting. For one thing, you'll have the opportunity
to make tons of money. Top copywriters like Don Mahoney and
Paul Hollingshead pull in hundreds of thousands of dollars
each year.
For
another, you'll never be bored. You'll be reading and writing
about all kinds of interesting subjects, from stocks and bonds
to natural health to exercise and diet to travel and entertainment.
You'll slip into history and science, aerospace, and literature.
You name it, you can do it.
Other
benefits of copywriting include the prestige of being a professional
writer, the security of knowing your skills are always in demand,
and the fun of meeting fascinating people from all walks of
life. Plus, you'll have a skill that's entirely transportable.
You can live anywhere - Milwaukee, Berlin, or Cairo - and still
make an enviable living.
And
that's not even counting the "glicken."
What's
glicken? Glicken is the cherry on the cake, the little extra
sweetness you get after you have already had too much.
We
often talk about glicken in terms of negotiating a business
deal. You don't need glicken to make a deal worthwhile ...
but it doesn't hurt.
With
copywriting, too, there's the potential for small rewards that
go beyond anything you would ordinarily expect from a career.
Take
Richard, for example. He started his copywriting career in
Florida, but moved to Montana to get away from the hustle and
bustle of the city. Even though he loved life in Montana, he
missed his real passion - scuba diving.
A
few years ago, he was visiting Grand Cayman, home of some of
the best scuba diving in the world. While he was there, he
checked out who on the island was doing direct-mail marketing.
He met with the owners of a luxury resort, a scuba magazine,
and a travel agency. He showed them a few of his winning sales
letters ... and ended up with three new clients. Now they fly
him down a few times a year for "creative sessions."
Then
there's the well-known copywriter in California who sold his
million-dollar home without a broker by writing his own advertisement
and placing it in an upscale magazine. The ad was so strong
he had several buyers competing with each other to buy it -
and none of them had ever seen it.
Another
copywriter from Florida wrote a full-page ad that landed him
a gorgeous fiancee. He started it with this headline: Generous
Businessman Wants to Find a Hot, Sexy Woman With a Good Sense
of Humor.
Yet
another copywriter I know used copywriting secrets to get her
novel published. Normally, it's impossible for an unpublished
author to land an experienced agent (which is the only way
to get published). But she came up with the idea of "selling
herself." She got a list of 24 top agents and sent them
a cleverly worded sales piece about her book. The next day,
she had 18 faxes from agents eager to represent her.
That's
glicken.
Recently,
copywriter Lou Schuyler wrote the following e-mail to our friends
at AWAI about the unexpected benefits of copywriting:
"I
wanted to write and tell you about an example of what Michael
Masterson calls 'glicken' that happened to me.
"I
offered to write a direct-mail fundraising letter, at no
charge, for a friend who is active with a Catholic charity
in Colombia called 'El Minuto de Dios' (The Minute of God).
"I
wrote the letter, it was mailed and generated a good response.
As a result, I was invited to a dinner they held in Tampa
as a guest of my friend.
"During
the ceremony, they invited me up on stage to meet the Colombian
priest I had written about. The ceremonies were being broadcast
live on Colombian TV, and Father Jaramillo blessed me in
front of the entire TV audience ... and I'm not even Catholic.
"To
top it off, the people who mailed the letter liked my work
so much that they contacted me to do work for other charity
organizations.
"I
guess you could call that a double dose of 'glicken.'"
I'll
say!
There
are so many unexpected ways to use your copywriting skills
to make money, acquire some luxuries, and generally make your
life more satisfying - even if you decide to retire from the
actual business of copywriting some day.
The
point is, being able to sell with words will bring you much
more than money. It will bring you a lifetime of interesting
work, enjoyable experiences, and unlimited challenges. You'll
be better able to solve your problems, because you'll be shrewder,
wiser, and more resourceful.
That's
glicken.
[Ed
Note: Michael Masterson adapted the above article from a chapter
he wrote for AWAI's Accelerated
Program for Six-Figure Copywriting. To
get a head start on your future success in this field, pick
up a copy. You'll be enjoying the glicken before you know it.]
* Highly
Recommended *
Give
Yourself a Nice Pay Raise - And A Three Day Weekend, Every
Weekend
By
the end of this week, you can give yourself a pay raise. How
does an extra $20/hr sound... and schedule a few days vacation
while you're at it!
After
a month or two, how about another raise... to $2,000 a week.
It's
happening everywhere. Ordinary people --- including folks who
never finished school --- starting their own businesses...
and making side incomes in the neighborhood of $40,000... $60,000...
even $100,000 or more a year.
They're
living the American Dream. Now it's time for you to start living
it too. Read
on...
-
Will Bonner
The
Many Benefits of Testosterone
By
Al Sears, MD
Back
when I was an undergrad, some of the guys on the gymnastic
team experimented with various ways to boost what they called "Vitamin
T" - their testosterone. They knew that an increase in
testosterone would improve their strength and enhance their
ability to compete.
But "Vitamin
T" isn't beneficial only for college-age men. Middle-aged
and older men actually get the most benefit from increasing
their levels of this hormone. It can even help prevent death.
One recent study, for example, found that men over 40 with
low testosterone had an 88 percent increased risk of death
compared to their counterparts with higher levels. Plus, testosterone
has been found to help control body fat and improve mood, energy,
sexual desire, and cognitive function.
Next
week in ETR, I'll tell you how I help my patients safely boost
their testosterone levels.
(Resource: HealthDay
News)
[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cureand 12
Secrets to Virility, is a leading authority
on longevity, physical fitness, and heart health.]
Getting
the Most Out of a Business Seminar
By
Suzanne Richardson
Whether
you're attending a conference on upgrading your customer service
or a seminar on the newest Internet technology, you'll want
to take advantage of every last ounce of valuable information.
Bill Lampton, Ph.D. - a 30-year veteran of attending and speaking
at seminars - offers eight ways to maximize your conference
experience.
1.
As soon as you get the conference agenda, pick out the
sessions that will be most beneficial to you. Keep
away from lectures on topics you already know and topics
that you'll never use. Stick to subjects you have yet to
master.
2.
If the conference recommends rooms at a specific hotel,
stay there. By staying in a hotel with other conference
attendees, you can network long after the day's presentations
are over.
3.
Attend the seminar with a colleague or partner up with
a "conference buddy" so you can share what you
learn. You'll be able to double the amount of
information you take in if the two of you attend different
presentations - and you'll get the benefit of your buddy's
perspective when discussing a speech you both heard.
4.
Stay for the entire conference. By arriving late
or leaving early, you could be missing out on valuable
information and networking opportunities.
5.
Be prepared to network. At any seminar, you have
the chance to meet and mingle with colleagues and experts.
Make sure to bring a stack of business cards to exchange
with your new contacts.
6.
Ask questions and make comments. If you're actively
engaged in the seminar sessions, you'll get more out of
the experience.
7.
Be on your best behavior during after-hours events. Even
though the day's lectures have ended, you still have the
opportunity to make good impressions on potential employers,
clients, or business partners.
8.
Once recordings of the conference are available, buy them. By
getting CD or DVD recordings of the event, you can reinforce
what you learned and get the chance to view presentations
you didn't see in person.
(Source: BusinessKnowHow)
[Ed.
Note: Take advantage of the above good advice when you attend ETR's
Info Marketing Bootcamp: "Making a Fast Fortune on the
Information Revolution," where we'll
give you the tools to build a powerhouse business online.]
Feedback
Friday: Dealing With Airline Luggage Restrictions
In Message
#1809, Michael Masterson shared his
thoughts on the latest airline luggage restrictions ("Goodbye
to Checked Luggage"). That article triggered quite
a bit of interesting reader mail. Here's a sampling:
"I
might suggest that you do as many successful, as well
as rich, people do. Charter a business jet. Leave when you
want and carry whatever you want on board with you. Pack
as much as you like and never lose your baggage. Forget security
checks, long lines, and cancelled flights.
"Can
you afford it? How could someone like you not afford it?
My company, located in your backyard (Ft. Lauderdale), is
ready to lift you above all those hassles you experience
with airline travel. Although we fly worldwide, our service
is especially reasonable to destinations in this hemisphere
such as Nicaragua."
Tom
Baur
Ft. Lauderdale, FL
"I
just read the ETR article where you said you couldn't think
of a silver lining for traveling without a computer because
you couldn't work. Just wanted to remind you of the number
of wildly successful businesses you launched before laptops
were even invented. You can still work, just need a pen,
paper, and your incredible brain."
Jenny
Thompson
"Come
on now, relax! Most people travel with far too much stuff
anyway. No laptop? Sounds like a blessing. You can actually
live in the honest-to-God moment instead of e-mailing people
who are not part of that moment. Stop continual multi-tasking,
be quiet for a few moments, pay attention to what's going
on around you. There's amazing stuff going on all the time
that you're not aware of when you're on the phone or online."
Janet
Zetterstroms
Alpharetta, GA
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Word
to the Wise: Venal
Something
that is "venal" (VEE-nul) is capable
of being bought. The word - derived from the Latin for "sale" -
is usually associated with bribery and corrupt dealings.
Example
(as used by Rosalind E. Krauss in The
Picasso Papers): "The news items
accumulate to project an image of French politics as venal,
power-mongering, and posing a crazy threat to all those values
of humanity and civilization that Picasso's work had always
embraced."
