*
Highly Recommended *
Give
Yourself a Nice Pay Raise - And A Three Day Weekend, Every
Weekend
By
the end of this week, you can give yourself a pay raise. How
does an extra $20/hr sound... and schedule a few days vacation
while you're at it!
After
a month or two, how about another raise... to $2,000 a week.
It's
happening everywhere. Ordinary people --- including folks who
never finished school --- starting their own businesses...
and making side incomes in the neighborhood of $40,000... $60,000...
even $100,000 or more a year.
They're
living the American Dream. Now it's time for you to start living
it too. Read
on...
-
Charlie Byrne
"An
expert is someone who has succeeded in making decisions
and judgements simpler through knowing what to pay attention
to and what to ignore."
-Edward
de Bono
A
Low-Cost, Highly Effective Way to Build Your Business
By
Sandy Franks
I'm
going to share with you a marketing tactic that will, without
a doubt, generate more clients for your business ... and get
you instantly recognized as an expert in your field. Not only
will you be pleased with the results, but, in all likelihood,
it will cost you very little. You may even get other people
to pick up your expenses.
This
strategy worked so well for Gary H. that one new client was
worth $300,000 to his business. And another client turned out
to be worth $150,000 in new sales. That's $450,000 in new business.
Let
me show you how you can put this low-cost, highly effective
business-building strategy to work.
Share
Your Expertise
Gary
H. is a marketing consultant who knows how to analyze direct-mail
results, pick mailing lists, and critique and write copy. His
clients vary from Collin Street Bakery and Assurity Life Insurance
Company to Dow Chemical and Harmony Travel.
His
consulting business has been steadily growing. But what impresses
me the most is the way Gary drums up clients.
When
Gary decided to go into business for himself, he started by
thumbing through his Rolodex and calling up contacts he had
developed through the years.
One
name in particular stood out: Denny Hatch, editor of Target
Marketing. Having very little money to spend on advertising,
Gary asked Denny if he'd be willing to publish some of his
articles in the magazine.
Denny
agreed, and Gary wrote a whole series of articles related to
direct-mail analytics. (Analytics is the analysis of data that
helps a business make better, quicker marketing decisions.)
But here's the thing: Almost every time one of Gary's articles
appeared in the publication, he would get business.
You
see, people would read the article, see Gary's name, and then
call him directly. Those phone calls translated into new clients.
Because
of his articles, Gary became widely known as a direct-mail
guru. Even more exciting, his business was growing ... and
it wasn't costing him a thing.
It
didn't cost him anything to write the articles. The magazine
picked up all the printing expenses as part of its normal circulation
costs. And the time spent doing research for the articles?
None. Gary was simply writing about what he already knew.
But
it gets even better.
Turn
Guest Appearances Into Business Builders
The
articles were working so well that Gary was curious to see
how many clients he could pick up if he were to give in-person
presentations to the public.
So
he called the Direct Marketing Association, and let them know
he'd be more than willing to speak at of their conferences
or meetings. Most organizations always need speakers to fill
spots, so Gary was soon speaking at DMA events. And his reputation
as an expert continued to grow.
Gary's
presentations ranged from 20 minutes to 45 minutes. When he
was done, members of the audience would flag him down with
questions. And, just as you would suspect, those little conversations
turned into new business clients.
Gary
was traveling the country giving speeches on marketing - and,
often, conference promoters were picking up the tab. Gary says, "When
I look back, I see that my biggest and best clients have come
from articles and speeches."
The
lesson here is that writing articles or giving speeches not
only builds business but also your credibility in your field.
If
you're thinking "I'm not a writer" or "I can't
give a speech," you're putting limits on yourself. I didn't
think I could give a speech ... until I tried it. And, yes,
the first time was nerve-wracking ... but only for the first
10 seconds. You'll feel the same way. And you'll get past that
fear just as easily as I did.
And,
as Gary found out, getting out there and doing it will mean
a windfall of new clients for your business.
[Ed.
Note: Sandy Franks is the executive publisher of the Taipan
Group, an affiliate of Agora Publishing, and is the editor-in
chief of AWAI's
Monthly Copywriting Genius. Sign up for your chance to
learn more of Sandy's marketing techniques at this year's Info
Marketing Bootcamp: "Making
a Fast Fortune on the Information Revolution."]
* Highly
Recommended *
You
Deserve Answers...And Now You're Going to Get Them
If
you haven't gained the wealth you crave, you need to do something
differently.
Why?
Because all change, all progress begins with a single decision,
a single action.
Are
you ready to seize the final piece of the puzzle? The missing
ingredient to coast you all the way to financial freedom?
You deserve answers and now you're going to get them.
In
just 30 days from today your life could be in an entirely
different place. Don't
delay.
-
Charlie Byrne
Ditch
the Soy Burgers
By
Jon Herring
If
you think soy burgers are a healthy alternative to the real
thing, think again. Not only does soy contain compounds that
mimic the hormone estrogen, a recent study also shows a link
between soy and heart disease.
When
researchers at the University of Colorado fed soy-based foods
to mice that had a genetic heart condition (hypertrophic cardiomyopathy),
the animals developed heart failure, and many died. The results
of this study, published in the Journal of Clinical Investigation,
contribute to our understanding that soy is not a "heart
healthy" food after all. In fact, soy increases levels
of homocysteine, an important risk factor for heart disease.
(Interestingly, when the sick mice were fed raw milk protein,
their condition improved remarkably.)
The
only soy products that are truly healthy are those that are
fermented. These include tempeh, soy sauce, and Japanese natto
or miso. Aside from those products, it's best to avoid soy
altogether. For a real heart-healthy burger, sink your teeth
into grass-fed beef. It's full of omega-3 fatty acids and heart-healthy
nutrients like CoQ10.
Notes
From Michael Masterson's Journal: What to Do About the Stretch
Situation
For our trip back from Nicaragua, I ordered a car to take us
home from the airport - and they sent a stretch limousine. Long
and black, with an interior that looked like it was designed
by someone who does strip clubs.
My
family is mortified.
"I'm
so embarrassed," Number Three Son says.
"Couldn't
you have asked for a van?" K asks.
"Maybe
we can ask the driver to drop us off a block from the house," NTS
says.
K
laughs. "At least then we could arrive with some dignity."
The
stretch limo is sort of a litmus test. It divides the world
into two groups - those who see it as something that provides
a bit of prestige and/or romance, and those who see it as the
ultimate in cheesiness.
A
friend and colleague, Jim Lund, is in the latter camp. I remember
once, four or five years ago, he came to Delray Beach for a
conference we were hosting at the Marriott. Afterward, we stood
in front of the hotel with a crowd of people, and waited for
the car I'd ordered to take him to the airport. A huge limo
pulled up.
"Who
would ride in such a thing?" Jim sneered.
Just
then, the chauffeur opened the door and asked - loud enough
for everyone to hear - "Who is Mr. Lund?"
Jim
looked like he had been hit with buckshot. His clenched his
stomach, stepped back, and moaned, "No. No. You didn't
do this to me!"
"I
didn't know," I said. "I swear. I asked for a car."
He
continued to stagger backward until he was back inside the
hotel lobby. He found a chair and sat there, ashen and trembling. "I'm
not getting in that thing," he told me.
I
looked at my watch. There wasn't time to order him another
car. I asked the valet if the hotel had a car available. They
didn't.
"Jim,
if you want to make your flight, you are going to have to get
in that limo," I told him.
"I'm
not doing it," he insisted.
I
put my persuasion skills in overdrive. I reminded him that
if he missed his flight, he'd miss an important meeting the
next day. I insisted he'd be fine the moment he stepped into
the limo. I shamed him for his inflexibility. I apologized.
I made promises. And, finally, I offered to have the limo pull
to the side of the hotel so no one could see him get into it.
"When
you get to the airport," I assured him, "the driver
will let you off at a quiet spot. Don't worry," I said,
as he got in the limo. "You can do it."
When
I was a child, I had a recurring fantasy that involved a stretch
limo. It was set in the parking lot that served as a playground
during lunch hour at St. Agnes Elementary School. My schoolmates
are playing as they always did (which is to say chaotically),
when a long, white limousine pulls up and stops in front of
them. While they stand in utter silence and look on, the chauffeur,
dressed in a dark suit and driving cap, gets out, walks around
to the side that faces them, and opens the door. Out I step,
in a white tuxedo with tails and a top hat. As the golden tip
of my ivory cane touches the asphalt, one of my friends recognizes
me and shouts my name. There is a merry round of applause and
congratulations on my good fortune.
As
an adult, my thoughts about riding in a limo are completely
different. But, today, on our ride home from the airport, I
do my best to make my family feel less conspicuous.
"The
thing about traveling in limousines," I say, "is
to remember that they have tinted windows. You can't be seen
so long as you are inside. The only time you are vulnerable
to embarrassment is for a few seconds, when you are getting
in and out."
Just
now an SUV passes us and honks. We look. It is a young man
giving us the finger.
Quick
Tip: An Easy Way to Take Your Business Online
By
Patrick Coffey, ETR's Internet Marketing Director
If
you have an offline business, you can take it online cheaply
... and easily increase your sales. All you have to do is ask
your in-store customers for their e-mail addresses. Then you
have the beginnings of a list of people you can market to.
For
example, if you own a restaurant, you can e-mail customers
your dinner specials ... which is sure to entice them to come
in more often.
Charlie
Byrne told me that he spoke to the owner of a very successful
restaurant business at a recent conference. The restaurant
owner was tired of the long hours, staffing problems, and inventory
management issues. So he built a collection of about 10,000
names by using little more than "Get a Free Dinner on
Your Birthday" response cards. Now that he has that list,
he's planning to close the restaurant and open a much more
manageable catering business, where he can control his hours
- and even take a week or two off now and then.
The
possibilities are endless. If you run a yoga studio, you can
e-mail stretching techniques to your clients. If you're an
insurance salesman, you can e-mail your clients a list of general
home safety tips. At the same time, you'll be reminding them
of your additional services that they're likely to want to
take advantage of.
[Ed.
Note: Dramatically accelerate your financial independence by
taking your business online. Learn more Internet marketing
secrets from Patrick Coffey and Michael Masterson's League
of Extraordinary Entrepreneurs at ETR's Info Marketing Bootcamp: "Making
a Fast Fortune on the Internet Revolution."]
* Highly
Recommended *
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Word
to the Wise: Obdurate
"Obdurate" (OB-duh-rit
or OB-dyuh-rit) means hard-hearted - stubbornly resistant and
unyielding.
Example
(as used by Joe Queenan in My
Goodness): "My chronic nastiness and obdurate refusal
to look on the bright side of things goes far beyond garden-variety
misanthropy."
