* Highly
Recommended *
Become
a Marketing Genius in 30 Days
There
are no profits without sales, no sales without customers, and
no customers without marketing...
While
many new entrepreneurs rush off to obtain a business license
or a tax ID number ... or to set up an office, order stationery
and business cards, and take care of a number of other mundane
details first ... the experts from Early To Rise believe in
the "ready, fire, aim" start-up philosophy.
Click
here for all the details on ETR's The Instant Entrepreneur's
Business Start-up System.
-
Patrick Coffey
Dear
Michael Masterson: "What's a reasonable wealth goal
for someone my age?"
"Thank you for the great encouragement ETR is becoming
to me. I am 45 and live in Australia. Please could you give some
guidelines as to what would be a reasonable wealth goal for someone
my age? I have about $200,000 equity in my house and no savings."
Colin McFerran
Brisbane, Australia
Dear Colin,
Your wealth goal is up to you. Anything between a million and
50 million seems reasonable to me, given your age and financial
situation. It depends on what you are willing to do.
Are you willing to work 16 hours a day for the next 10 years
and then slow it down to eight hours a day for the following
10 years?
Are you willing to devote four to six of those 16 daily hours
to starting your own business?
Are you willing to spend another hour or two a day developing
a financially valuable skill?
Are you willing to give up television? And are you willing to
think about business when your family is watching television?
Are you willing to become a master of marketing?
Are you willing to improve your negotiating skills?
Are you willing to ask yourself, every time you spend money, "Is
this making me richer or poorer?"
Are you willing to take responsibility for where you are now
- and for your future?
It's all up to you, my friend. And the very best way for you
to get started - since you are 45 years old and don't have 30
or 40 years to reach your goal - is to order a copy of my new
book Seven Years to Seven Figures (which addresses your concerns
exactly) when it is published this fall.
In the meantime, do this (if you are serious about building a
seven-figure net worth):
1. Get up an hour earlier every day.
2. Devote that hour to doing something that will make you richer.
For the time being, "doing something that will make you
richer" may mean reading everything you can get your hands
on. Later on, it will include creating lists of contacts, writing
and phoning people, and setting specific goals and following
them.
If you don't already have copies of Automatic
Wealth and Automatic
Wealth for Grads...and Anyone Else Just Starting Out, order
them now.
Write back after you've read Seven Years to Seven Figures ...
and tell me what progress you've made by then.
-
Michael Masterson
"You
can establish a presence on the Internet. You can have
just as much of a presence as a major company or anyone
else."
-Lester
Bowie
How
to Build Your E-Mail Subscriber List Quickly and Easily
By Patrick Coffey, ETR's Internet Marketing Manager
If
you're interested in making money on the Internet, there's
one simple skill you absolutely, positively must excel in ...
Collecting
lists of e-mail addresses for qualified prospects.
Once
you can do that (and today I'm going to show you how), you
immediately have an incredibly valuable asset: a database of
potential customers you can market to, as often as you like,
for almost zero cost.
Having
an in-house e-mail subscriber list gives you access to an ongoing
conversation with people who like and trust you. They have
asked you (opted in) to send them specific information that
will enhance their life or business in some way.
When
someone asks you to send him information on a regular basis,
he's much more receptive to your sales pitch or marketing promotion.
Here
Are the Top 10 Ways to Build an E-Mail Subscriber List:
1.
Purchase advertising in e-mail newsletters, e-zines, discussion
lists, and blogs that have a similar audience.
This
is typically the last place entrepreneurs will go because
of the expense. But you can reach tens of thousands, and
even hundreds of thousands, of targeted subscribers instantly
for only a few hundred dollars. Publishers are often eager
to work with people who pay in advance for advertising.
2.
Write articles.
Writing
articles that are published to a large targeted audience
is a great way to obtain new subscribers. Simply include
the URL to your sign-up page at the end of your articles.
You can submit your articles to article directories, article
announcement lists, and the GoogleBase. Publishers are always
looking for articles to run in their e-zines, websites, and
newsletters.
3.
Submit your e-zine, discussion list, newsletter, or blog
into the top search engines and directories.
If
you don't have a Web page devoted to your publication and
the opt-in process, it won't get crawled by the top engines.
4.
Use e-zine announcement lists to promote your e-zine.
E-zine
announcement lists give you an easy way to promote your e-zine
on an ongoing basis. Most of them are free, but the best
ones charge a small fee and reach a much larger, targeted
audience. A couple of the better announcement lists are Ezine-Universe,
SparkList, and List-A-Day (which is a review site). You can
find hundreds of others by searching Google.
5.
Swap ads with other e-zine and newsletter publishers.
This
usually only works if you have something of value to share.
If you have less than 1,000 subscribers on your list, ad
swapping won't appeal to most publishers. But you could provide
articles, content, research, or some other needed service
in exchange for promoting your publication and sign-up page
to their audience.
6.
Create an e-book and use it as a bonus for subscribing
to your publication.
This
is one of the most overlooked areas for building an e-mail
list. An e-book can be a few pages or up to a couple of hundred
pages (or more). But an e-book has a high perceived value
- especially if it's written "on demand" or addresses
a hot current topic or idea. You can distribute your e-book
free of charge across the Internet or on sites like ClickBank,
with a view to increasing the size of your subscriber list.
Be sure to include your opt-in page URL throughout the e-book.
7.
Swap recommendations with other e-zine publishers.
Advertorials
are hot! You could recommend another publisher's e-zine in
your own words to your subscriber base in exchange for them
doing the same for you. This becomes an even greater tool
when your subscriber lists are in the tens or hundreds of
thousands.
8.
Post a sample issue of your e-zine, newsletter, or discussion
list on your site or with an autoresponder.
Sample
issues are a great way to build subscriber lists. If people
like what they see, they'll usually subscribe. You can submit
issues of your newsletter to the GoogleBase and other content
libraries.
9.
Use your signature file to promote your e-zine.
I
don't know how effective signature files really are, but
almost every publisher uses them. A signature file simply
promotes your e-zine on all of your outgoing e-mails. You
can also add these files to your posts to discussion lists
or online forums.
10.
Place free ads in other e-zines.
Many
e-zine publishers allow their subscribers to place free promotions
in their publications that they feel are of value to other
subscribers. Powerful ad copy is a must. Don't waste words.
A powerful promise and benefit with a link to your sign-up
page usually works fine.
An
Insider Secret for Building E-Mail Subscriber Lists Quickly
and Easily
Launching
a search engine or directory is one of the fastest, easiest,
and simplest ways of building an e-mail subscriber list. It's
also one of the most closely guarded secrets.
Think
about it.
People
submit their websites, articles, images, videos, and other
information into Internet search engines and directories without
hesitation. What's more, people are usually very receptive
during the submission process to receive additional information
if they think it will help their business or increase traffic
to their website.
So
it makes perfect sense to offer a newsletter, e-mail bulletin,
update, or e-zine that meets this demand.
For
example, MS developed a general-interest Internet search engine
that excluded adult-oriented websites. He figured that when
people submitted their URLs into a search engine, they might
be responsive to other methods and tactics to promote their
sites. So he launched an e-mail newsletter that's built around
search engine optimization, marketing, tactics, and promotion.
In
order to submit your website URL into MS's search engine, you
have to agree to a strict privacy policy (which clearly states
you will not send spam). Submitters also agree to receive a
weekly e-mail newsletter on Internet marketing tactics. At
last count, MS had more than 655,000 opt-in subscribers on
his list!
Launching
a search engine or directory is NOT as hard as it seems. A
search engine is simply a website with a database, coupled
with some type of searching technology (like Verity). If you
research the topic on the Internet, you'll be amazed at what
you'll find - and how easy it is.
The
bottom line is that people are much more receptive to "opt
in" to your newsletter or e-zine if you give them something
of value - like enabling them to submit their URL or website
information in a search engine or directory.
Another
insider method for building an e-mail subscriber list is to
launch an Internet search engine or directory and provide an
opt-in subscription box during the submission process.
Finally,
you can purchase opt-in subscriber lists from reputable, established
publishers and Internet entrepreneurs. The keywords are "reputable
and established." If a publisher has been mailing an e-mail
newsletter or e-zine to an opt-in subscriber list on a regular
basis for more than two years - in the industry, that would
be considered "established."
But
a word of warning with regards to buying opt-in subscriber
lists: You might want to include an addendum that stipulates
mailing to the list for three months before any agreement is
final. This will protect you should the majority of the addresses
be undeliverable and/or everyone decides to opt out.
There
you have it - the best ways to build an e-mail subscriber list
quickly and easily.
[Ed.
Note: Join Patrick, Michael Masterson, and an elite team of
the nation's leading online marketing experts this October
at ETR's Info
Marketing Bootcamp: Making a Fast Fortune on the Information
Revolution . Come with an idea for your start-up business
or existing business ... and leave with a rock-solid marketing
plan for transforming that idea into a lasting stream of income.]
* Advertisment*
"I
went from owning a condo with $64,000 in equity to a 7 unit
apartment house. I had a $522 positive cash flow on the condo,
but now I have a $2500 positive monthly cash flow with the
apartment house.
The
best part is, I did not take any cash out of my pocket."
- Marlene Green, Jersey City, NJ
If
you'd like to earn an extra $2500 a month or more in passive
income, you can follow the same advice Marlene has, from Dave
Lindahl's Apartment House Riches. It's hard to beat personal
advice from a man who sees $27,000 a month in passive income.
Learn
More
Stay
Active and Live Longer
By
Jon Herring
Get
up off the couch - and add years to your life. A new study
published in the Journal of the American Medical Association
shows that you can reduce your risk of death by 50 percent,
just by staying active as you age. Even walking for 15 to 20
minutes once or twice a day helps. The added challenge to your
heart and lungs will extend your "healthspan" even
further.
Researchers in the study followed 302 men and women ages 70 to
82 for six years. The mortality rate was 12 percent for the active
group, compared to 24 percent for the less-active group. Not
surprisingly, the active group climbed more stairs than their
sedentary counterparts. Most striking was the revelation that
many of the health benefits enjoyed by these seniors were the
result of simply continuing to do ordinary daily chores as they
aged - like gardening, grocery shopping, and washing the dishes.
Quick
Tip: Proofreading for Perfection
By
Will Newman
It's
not easy to proofread your own writing. It seems that no matter
how hard you try, there are always two or three embarrassing
typos or errors that evade you.
While
there's no foolproof way to proofread, here's a five-step technique
from AWAI that has worked for many. Use it whenever it's important
to you to produce a really clean (i.e., professional) piece
of writing for a boss, client, or editor.
1.
Before you print your document, run the spell-checker. But
do not depend on it. The spell-checker doesn't catch everything.
2.
Print out a copy of your file and proofread it. (It's easier
to find mistakes in print than on-screen.) Make the corrections,
then print two copies of the corrected file. Put it away
for several days ... even a week. (The longer, the better.)
3.
After letting the document "rest," have a friend
read it aloud to you while you follow along on your own hard
copy. Do NOT try to follow along on the monitor.
4.
As you follow along, you'll spot typos and errors more easily
than if you read it by yourself. Mark them on your copy.
Also mark any spot where your partner misreads a word or
stumbles. That might indicate a place where your words don't
flow as well as they should. (Something you can check out
and fix later.)
5.
Make this second round of corrections, and (if you have time)
run your document through the process once again.
[Ed.
Note: Will Newman is editor of AWAI's The
Golden Thread online newsletter - a free weekly alert loaded
with writing and marketing secrets, tips, and insights.]
*Advertisement*
You
Could Earn 5% PER MONTH on Your Money
There
is a way for you to earn 5% PER MONTH on your money... with
limited risk... no day to day trading... and with a time commitment
of only 3 minutes a week. It's already generating massive monthly
payouts for super savvy investors. Here's how you get in...
Learn
More
Word
to the Wise: Pejorative
"Pejorative" (pih-JOR-uh-tiv)
means tending to disparage or belittle. It is derived from
the Latin for "to make worse."
Example
(as used by Michel Marriott in The New York Times): "While
he said that he is not a 'fanboy,' mildly pejorative slang
for an aggressively obsessive 'Star Wars' fan, he did mention
that the John Williams 'Star Wars' theme was played at his
wedding reception two years ago."
