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Message #1796
Tuesday, August 1, 2006

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  • WEALTHY: 3 portfolio-protecting steps to take ... right now (Andrew Gordon)
  • HEALTHY: Brew up a cup of cancer protection

  • WISE: William James on attitude

ALSO IN THIS ISSUE:

  • Planning a trip?

  • Add "velleity" to your vocabulary

* Highly Recommended *

Make An Investment In Yourself...

Today, I'd like to tell you about the easiest way to immediately advance your career--no matter what field you work in.

In fact, you could add anywhere from $25,000 to $50,000 to even $100,000 a year to your salary right now - and it wouldn't involve changing careers, starting a business or going back to school.

At the same time, you'd also be joining the ranks of a prestigious organization of professionals that earn executive-level salaries every year without ever asking for a raise, without ever having to count on that elusive 'big promotion' to boost their incomes.

Sound crazy? I might have thought so too... except I have a friend that did exactly that.

- Patrick Coffey


The Safest Way to Play the Coming Market Rebound

By Andrew Gordon

A soft market has a habit of shaking out the weaker companies from the rest. As a stock investor, you have to be just as unforgiving with your stocks as the market is. If you are, chances are very good that your portfolio will continue to churn out profits for you.

So if your stocks fell during the recent market correction, take the following steps:

1. Get rid of those stocks that dropped below your stop-loss sell points.

2. Remember (if you can) the reasons you bought each of your stocks ... and make sure those reasons still apply. For example, if you loved a company's fat margins, have they deteriorated? If they did, you probably want to get out of the stock before you suffer further losses.

3. If you bought the stock because you liked the sector it was in, reassess the outlook for the sector and compare the sector's price performance to the company's.

If you feel you still have a strong company in a strong sector, hold your position. When the sector rebounds, so should the stock.

But what if the company is lagging behind a sector that you still like?

There's a way to lower your risk while still participating in the future gains of the sector. If the company did more than 5 percent worse than the index covering the sector it's in, sell at least half of your position. With the proceeds, buy an Exchange-Traded Fund (ETF) that tracks the same sector. If it did more than 10 percent worse, don't take any chances. Sell off your entire position before moving into the ETF.

[Ed. Note: In our new elite service - The ETF Advantage - Andrew Gordon, ETR's financial expert, will explain exactly how to use ETFs to wring gains out of strong sectors with minimal costs. The ETF Advantage is so new that it hasn't been launched yet. But if you'd like to be one of the first to learn about it, send an e-mail to ETFAdvantage@etrfeedback.com with "ETF Advantage" in the subject line. We'll send you information about this new service as soon as it's available.]


"It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome."

-William James

Notes from Paris: How to Maintain the Right Attitude When Challenged

By Michael Masterson

Well, here we are in Paris.

On the plane, one of the things I thought about was the fact that, when I travel overseas, I am often less able to solve problems. I attribute that to two things:

1. An increase in my sensitivity to trouble
2. A decrease in my willingness to ask for help

I suppose it's natural. Foreign environments cast dubious shadows. Problems that would seem ordinary back home (I can't get my wireless working) feel critical here (the French will never become modernized!).

In past issues of ETR, I've admitted that I suffer from that stereotypically male problem of hating to ask strangers for help. Asking in a foreign language - even one I'm modestly fluent in - makes my anxiety much worse.

The combination - timidity and sensitivity - can be debilitating.

Case in point: This afternoon, rushing to meet K at the cathedral at St. Sulpice in Paris, I couldn't figure out how to buy a Metro ticket from the automatic vending machine. I fumbled, trying this and that. Meanwhile, a line of busy French commuters were fidgeting behind me. Finally, I gave up and left.

I was halfway up the staircase, on my way to getting a taxi, when I stopped and took a deep breath. "What are you worried about?" I thought. "If this happened to you in NYC or Chicago, would you rush out in a panic?"

I instructed my rational mind to think like I would in the States. I told my heart to do what my rational mind said.

When I got back to the machine, there was one person in front of me. Instead of fumbling around again, I asked him, "How do I use this thing?"

He gave me a quick explanation and moved away. It wasn't enough, but it was something. And the young lady behind me, having heard the exchange, then guided me through the relatively simple process. (I had been misinterpreting a word.)

Stepping on the Metro, I promised myself that in the future, when traveling, I would expect such problems and maintain a better attitude about resolving them.

This is true of all such situations. If you are mentally prepared to deal with them, you will. If you have the wrong attitude, you risk ruining a potentially wonderful experience.

The trick I used to overcome my Metro problem is the same trick you can use to get over virtually every barrier in your life, large or small. The trick has two simple parts, one of which I've never acknowledged before.

One part is this: Take action. As Robert Ringer says in his great book, Action! Nothing Happens Until Something Moves

"I am absolutely convinced that neither success nor happiness is possible without action. ... Ideas can be precious commodities that can change the world. Sound preparation is invaluable and knowledge and wisdom are essential when it comes to giving one an edge in the pursuit of great achievements. But ideas, preparation, knowledge, and wisdom are all but useless without action because action is the starting point of all progress. In other words, an idea of and by itself has no intrinsic value. It must be accompanied by action. It is action that cuts the umbilical cord and brings an idea out of the womb."

The other part, the part I haven't admitted to yet, is this: Change the way you are thinking.

I've always resisted the idea that how you think determines the success or failure of a goal, because I find most positive-thinking theories to be stupid and ineffectual. Most of the people I know who focus on getting their heads right are losers who never achieve anything in life. The most successful people I know are doers ... achievers.

My argument-in-a-nutshell, to date, has been this: Don't worry about what is going on in your mind. If you want to accomplish something, just focus on the specific behavior that will get you there. Find out the exact actions that others have taken to achieve a similar objective, and imitate those actions, step by step.

I still believe this approach is essentially sound. But I have to admit, it's sometimes very difficult to take that first step until you have cleaned out the negative stuff in your head and replaced it with "can-do" thinking.

That's what I did in the Metro. And, now that I think about it, that's what I have done a thousand times in business when I knew I had to change my mind about something or lose out on an opportunity.

In a recent posting on his blog, Matt Furey Uncensored Group Name: ETRgoalsetting, Matt had this to say on the subject:

"Whatever you are doing with your words, pictures, and feelings in the present moment - these are YOUR FUTURE. Your future is a result of how you think about your life right now.

"Let me give you a fitness-related example. Suppose you believe you need to work out today - but you're not looking forward to it. You're even dreading it a bit. As a result of this, do you think you will be more or less likely to procrastinate on your workout? Do you think you will be more or less likely to have a good workout?

"All right, now change your thought to something like, 'I love how good I feel when I'm done exercising. Exercise always makes me feel so good. I love to exercise - especially on the days I don't want to. Those are the days that exercise does me the most good.'

"Now - as you think this thought - imagine seeing yourself working out. And as you imagine that scene, see yourself smiling, relaxed, and happy. Remove any trace of a frown from your face. See yourself laughing and having a good time - internally.

"Okay - now answer the same questions I asked earlier. Do you think you will be more or less likely to procrastinate on your workout? Do you think you will be more or less likely to have a good workout?

"My friend, it all boils down to your 'want' muscle. If you WANT to do something, especially if you want to do it because you LOVE doing it - well, look out. NO-thing will stand in your way. NO-thing can stop you. Not even YOU.

"Read your own mind. As impressive as it may appear to be able to pick up on another's thoughts - your focus should be on your own thoughts MOST of the time. See what you're thinking and make sure you keep it focused on what truly matters to you."

So, apologies to all those who have for many years argued with me about the importance of positive thinking. Yes, I admit, it is a very important part of success. It can help you get over your fears, toughen up, and take action.

Unless you take action, nothing else will happen. So if it helps to start by clearing out the bad thoughts and replacing them with good ones, do it. Then - as Matt Furey says - you will be able to kick butt and take names!


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Green Tea May Protect Women From Cancer

By Jon Herring

Not only is green tea a great source of powerful antioxidants, new research suggests it is one of your strongest allies in the fight against cancer.

According to the International Journal of Cancer, Chinese researchers - led by Dr. Ann W. Hsing - found that women who drank at least one cup per day for at least six months lowered their risk of bile stones by 27 percent, gallbladder cancer by 44 percent, and bile duct cancer by 35 percent. In her report, Dr. Hsing explained that green tea contains certain chemicals that may prevent cells from growing abnormally (which is how cancer cells form).

For best results, brew green tea yourself and avoid store-bought brands, which may contain added sugar or high fructose corn syrup. If you don't care for the taste (which some people characterize as bitter), you can take green tea extract in supplement form.


Reader Feedback: "I feel like I've found my place in the world."

"When I read Harry Madray's letter in Message #1737 - asking if he could make a go of copywriting without having the 'killer instinct' - I thought about writing in to give my opinion. And then when I read Joshua's letter about the AWAI copywriting program, I thought ... what the hell, I'll do it.

"I am a full-time copywriter. I started my business in April, after attending an AWAI Bootcamp in October. Before becoming a copywriter, I worked as a financial controller for 13 years, and in office management and bookkeeping before that. Although I was always really good at that work, I never LOVED it. I just made great money doing it.

"But now, corny as it sounds, I feel like I've found my place in the world - and I'm making more money already in my first few months of full-time copywriting than I ever did as a controller.

"When you buy the AWAI program, you are told that it gives you everything you need to succeed, and it does. There is nothing you could possibly need that they couldn't help with. Even if you had the most oddball question in the world, I know you could ask and AWAI would find an answer and get back to you.

"And, Harry, I don't have the 'killer instinct' that your friends feel you are missing. I feel like the luckiest person in the world, because I get to HELP people for a living. I get to help businesses earn more, towns get more tourism, college students learn more easily and manage their money. My projects are varied and exciting, and I absolutely love my clients. But what I enjoy most is helping. Copywriting is incredibly fulfilling work!

"Although I live in Ireland and most of my clients are in the U.S., I always end up developing very close working relationships with them. There is no killer instinct needed, if you don't want to use one. An attitude of helpfulness and understanding will do: How many ways can you help your client? How many ways can you understand their customers?

"Go for it, Harry. Your age will only work FOR you, because you've had more time to understand people. You can absolutely do this."

Sidney Pogatchnik
Killarney, Ireland


It's Good to Know: Getting There On Time

By Suzanne Richardson

Websites are popping up all over the place to help make traveling easier. There's SeatGuru.com, which helps you pick the best seat on an airplane. And there are tons of sites, from Expedia to Orbitz, that can help you save money. But now there's a site that can help you save time: FlightStats.com.

FlightStats.com tracks the departure and arrival times of various airlines, as well as cancellations, delays, and diverted flights. For instance, if you're flying from Detroit or to New York City, you might want to avoid Northwest Airlines. Why? Your chances of departing or arriving on time with that airline are between 50 and 65 percent. (By the way, Northwest flights to and from Minneapolis are punctual about 80 percent of the time.)

You get statistics on everything from individual carriers to how many minutes it can take to get through your airport's security checkpoint - information that eliminates much of the frustration involved in air travel.


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Word to the Wise: Velleity

"Velleity" (veh-LEE-uh-tee) is the lowest degree of desire; a slight wish or inclination. The word is derived from the Latin for "to will, to be willing, to wish."

Example (as used by Thomas Savage in The Sheep Queen: "The ease of her words, the control of them, was meant to convey to Compton that her wish to know of her real parents was hardly more than a velleity, a thought that would come to one while watering a plant or peeling an orange."



Michael Masterson
Copyright ETR, LLC, 2006


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