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Message #1794
Saturday, July 29, 2006

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  • WEALTHY: The Chinese programmer's secret (Marc Charles)
  • HEALTHY: 3 reasons to avoid the South Beach Diet (Dr. Al Sears)

  • WISE: Henry Kravis on being an entrepreneur

ALSO IN THIS ISSUE:

  • Selling strategies from a Florentine waiter (Yanik Silver)

  • Add "persiflage" to your vocabulary

* Highly Recommended *

$28,000 "Chunker" Profit

"I went out and bought 2 properties. I purchased a "chunker" for $35,000 and put in about 12K. It is now estimated at $75,000 (That's a profit of $28,000).

My next "chunker" I bought with hard cash and in the process of rehabbing and I should make over $25,000!"

Gary Nicholson
Atlanta, GA

Real estate investing gives you the chance to make a constant stream of $20,000 to $50,000 paychecks. But you'll only end up frustrated and tired if you don't put systems in place to do the time-consuming, hard work for you.

Listen in as Dave Lindahl reveals his "Chunker Strategy" for saving time and overcoming obstacles so you can start seeing your own big paydays.


"I love the word entrepreneur."

-Henry Kravis

Making Big Money as an Importer/Exporter

Before starting his import business, Brad Fallon ran a small software company. He was interested in branching out into Internet sales, but wasn't sure if the products he wanted to sell would be profitable. Then a programmer from China tipped him off to the biggest success secret he'd ever heard: Brad could get the products he wanted at bargain prices ... from China.

Without having to pay the steeper prices charged by U.S. wholesalers, Brad could widen his profit margins. And he did.

Brad launched a company in 2004 that sells wedding favors online. He imports his products from Chinese manufacturers at the lowest cost in the world. Then he sells them at substantial markups.

In 2005, Brad's company had sales just shy of $3 million - giving him a net profit of about $600,000.

Brad is not the only one making money by importing inexpensive products and reselling them on the Internet. In fact, there's a website devoted to helping entrepreneurs do just that: Alibaba.com.

Alibaba.com.is the world's largest marketplace for global trade and the leading provider of online marketing services for importers and exporters. It is the place for buyers and sellers to find trade opportunities and promote their businesses online. Alibaba.com is an online business platform (rather than a trading company) where you can search for or post information to find potential business partners.

Here are some of the ways Alibaba.com helps entrepreneurs:

  • Buyers (or importers) can search and browse sellers' products, and make inquiries to negotiate or place orders.
  • Sellers (or exporters) can post their company information and include product photos (together with descriptions, specifications, shipping terms, etc.) on Alibaba.com to attract buyers.
  • Entrepreneurs can communicate with buyers and suppliers in real-time with the TradeManager platform, an operation center that provides instant communication functions.
  • Entrepreneurs have instant access to more than 23,000 products available for import or export. They also gain instant access to more than 1,600 manufacturers and suppliers.
  • Alibaba.com's market niche is small- and medium-sized businesses - unlike eBay, which targets the consumer.

The best part about Alibaba.com is that it enables entrepreneurs to break into the import/export market quickly and easily. Members gain instant access to trade leads, contacts, and credit background information of companies and manufacturers.

Let's say you saw an opportunity to sell water purifiers (a hot market, by the way) on your own website or on eBay.

First, you would search for companies that manufacture, export, and/or supply various water purifier devices. (You can find more than 1,383 such selling leads posted to Alibaba.com.)

Next, you'd contact one or all of those companies for more information or a price quote.

Armed with this information, you could calculate your profit margin (the difference between the wholesale cost plus shipping and the retail sale price online). Then all you have to do is choose which manufacturer or supplier will give you the best product for the lowest price.

Voila! Instant profits.

While Brad Fallon made big bucks by buying deeply discounted products and reselling them online, you can also generate huge profits by selling those products to the wholesale market.

Li Ji Cun, for instance, started the Yantai Kaiyuan Metals & Machinery Co. Ltd. in 1996 to manufacture and export fire-fighting equipment (and other industrial products).

In 2003, Li heard about Alibaba.com and started using the trading platform. Li concluded that there were three main types of customers he could meet through the website: people new to his industry; people active in his industry but who have had bad experiences with suppliers; and wholesalers looking to buy directly from factories.

Li's company quickly attracted two buyers: one from South America, the other from Europe. At first, they communicated through the Internet. Then came factory visits, resulting in hundreds of thousands of dollars in annual orders.

And Li's company expects to export $4 million in goods this year.

There are thousands of categories and hundreds of products within each category - to import and resell or to sell to the wholesale market.

China, India, Thailand, Croatia, Brazil, and Russia are importing products from the U.S., Canada, Europe, and South America at record levels. In fact, imports to China from the U.S. increased by more than 28 percent in 2005, according to the Commerce Department.

Today's Action Plan: The demand for products in developing countries has never been greater - and the trend is growing at a phenomenal rate. It's a good time to investigate the opportunities that exist in the import/export markets. Importing products at deep discounts and selling them on the Internet - or to the wholesale market - are two simple ways to break into this business.

[Ed. Note: Marc Charles is the editor of ETR's Profit Center Dispatch service. Every week, he reports on a business opportunity like the one you just read. He tells you how to get started, where to find your products, and who to market to. He also includes insider tips to accelerate your success.

If you're interested in starting your own Internet import business, you'll want to check out our brand-new program: The China Wholesale Secrets System. Click here, and we'll let you order this business-building system the day before it's officially released.]


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Get People To Send You Their Money!

Like it or not, money is important in our society. You need to take wealth seriously for your spouse and your children. When you set up a profit generating program and make it a part of your life everything else will improve...

  • You'll be more confident...
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  • You can hold your head up knowing that the future is being taken care of...
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You owe it to yourself to look into this opportunity.

- Will Bonner


Italian Sales Secrets, Part 4: 3 Masterful Techniques

By Yanik Silver

Italian waiters are masterful salesmen. Here are three sales techniques I noted at a few of the restaurants my wife and I went to on our recent trip to Italy - techniques that you might be able to apply to your business:

1. Use the Assumptive Close

During one of my favorite meals in Florence, the waiter used the "assumptive close" while taking our order. This is a sales technique that assumes you already intend to buy something. For instance, I asked for a recommendation on appetizers, and he mentioned that a mushroom and tomato dish was excellent. Then he started writing and talking at the same time, "One mushroom and tomato for the lady, and one for the gentleman."

He went on like that with the pastas and entrees, assuming we'd have two of everything. (He happened to be wrong, but I'm sure the restaurant does a whole lot more business as a result.)

2. Proclaim to Be the Best

After the meal, the show continued. When describing the dessert menu, he said, "We have the world's best cheesecake and Europe's number one chocolate cake."

Who gave the restaurant those honors? I'm sure no one. They just say it. But how could we pass up a chance to eat the world's best cheesecake? My wife and I did split a piece and it really was delicious.

3. Provide an Extraordinary Experience

In Venice, it's the experience and not the food that takes center stage. In Saint Mark's Square, we sat down at an outdoor cafe and had a glass of wine, while listening to a band playing classical Italian music. We sipped our drinks and watched people mill about. The bill? A jaw-dropping $45. We were charged for music and bread in addition to the outrageous cost of our beverages. But it was okay - because we realized that it was the experience we were paying for and not the drinks.

[Ed. Note: Yanik Silver will be revealing one of the most profitable "hidden" Internet income opportunities around in the Secrets of Easy Internet Money teleconference series.]


Weight-Loss Diets: Dealing With the Contradictions

By Al Sears, MD

Yesterday, I pointed out that when it comes to dietary fat, it's the type of fat that matters. When I explain that to students in my nutrition class, someone usually asks, "You mean like the South Beach Diet. Right?"

Well, some basic themes of the South Beach Diet appeal to my anthropological slant toward restoring our native diet - themes like the value of low-carb foods and the danger of low-fat diets. Yet, I have three big problems with it:

1. The South Beach Diet Labels Some of the Worst Carbs "Good"

While following a low-carb diet is healthy, avoiding carbs altogether is difficult and unnecessary. The carbs you find in vegetables are far better for you than the carbs you find in grain products. But Dr. Agatston (creator of the South Beach Diet) is misguided when he says that whole-grain bread is a "good" carb. Far from it. Bread in general will pack on the pounds. Not a good idea for weight loss.

2. It Recommends Substituting Aspartame for Sugar

Once inside your body, aspartame breaks down into poisonous by-products, including formaldehyde. We know that formaldehyde causes cancer. The soda industry claims that the small quantity of formaldehyde created is not high enough to cause problems - but just how much carcinogenic embalming fluid do you want in your body? Especially in light of the recent Italian study which found that every diet soda consumed increases the risk of cancer.

3. It Gives Confusing Advice on Trans-Fats

Dr. Agatston warns that trans-fats are dangerous. But later says that French fries are healthier than baked potatoes because of "the fat they're cooked in." Where he got that idea, I'll never know. Almost all commercially available French fries are cooked in unhealthy oils, many containing trans-fat.

I've seen this same pattern of contradiction with most diets. Studies conflict. Our knowledge is incomplete. Theories change. Our track record has not been great. I have come to believe that the most reliable goal in dietary modifications is simply to restore your native diet.

This native diet is described in detail in my book The Doctor's Heart Cure: Beyond the Modern Myths of Diet and Exercise. And even if you don't have heart disease, you should be following it. Once you find the sources, it's easy to do. You eat a diet rich in fat and protein (grass-fed red meats, wild Alaskan seafood, and free-range eggs and poultry). You substitute vegetables for bread and pasta. And you feel more satisfied while reaching and maintaining your ideal bodyweight.

[Ed. Note: Dr. Sears, a practicing physician, is a leading authority on longevity, physical fitness, and heart health.]


Notes from Michael Masterson's Journal: Charity and Motivation

Wednesday, July 26: A journalist, interviewing me for Automatic Wealth for Grads, characterized me as a motivational writer. I took offense, because I think of myself as more than that. Motivational speakers pump you up, but they don't teach you anything. At least that's a common view of them. I know things: how to start and grow businesses, how to sell products, how to accumulate wealth. I teach people what I know. Doesn't that qualify me as something more than a mere motivator?

Thursday, July 27: I've been thinking about the charity I give. Every year, I give away tens of thousands of dollars (often more) to people who need help. Almost always, they are people I know and care about, because I feel my money is better invested in them than in some anonymous organization. I don't get a tax credit for private giving, but I do get the satisfaction of seeing my money at work.

I'd like to say that my way of giving has been entirely successful, but it hasn't been. At least half of the people/businesses I've given money to have frittered it away and ended up as bad off as they were in the first place. If I had to guess, I'd say my record of "success" is about 50 percent. That's probably as good as it gets, however you go.

Friday, July 28: I have been doing more thinking about charity and motivation. Giving someone money seems more useful. And it certainly is more impressive. Most people are happy to give away their advice for free (and that's what it's usually worth) but are reluctant to give away money. I've given both. Which is better?

If I speak to 100 people, I may motivate 50 - and those 50 may go on to change their lives. If I give money to 100 people, most of them will be no better off a year later.

Charity, as a temporary gift, can be helpful. But as a long-term thing, it can be destructive. Motivation makes people stronger, not weaker. You don't give them money but the desire to get the money they need on their own. And then they can make as much of it as they need.

- Michael Masterson

[Ed Note: What are your thoughts on charity and motivation? E-mail us at ReaderFeedback@gmail.com. Include your name and hometown, and we may print your comments in an upcoming issue of ETR.]


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Word to the Wise: Persiflage

"Persiflage" (PUR-suh-flahzh) - from the French for "to banter" - is a frivolous way of talking about or treating a subject.

Example (as used by Rosemary Mahoney in A Likely Story: "He was somber and wordless and utterly unresponsive to my mother's charming persiflage."


Michael Masterson
Copyright ETR, LLC, 2006


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