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Wednesday, May 24, 2006
Message #1737
  • WEALTHY: Pounce when they go public
  • HEALTHY: An unexpected cause of diabetes
  • WISE: Mark Twain on size

ALSO IN THIS ISSUE:

  • How Wal-Mart snuck up on Sears (Robert Ringer)

  • Add the word "mellifluous" to your vocabulary


* Highly Recommended *

The Infancy of the "Condo Conversion Era"

You can easily multiply your profits if you divide your duplex, triplex or 50 unit apartment building into condos for individual resale. And the demand for this type of housing is still at the ground-floor level - it will only grow with the rise of nontraditional families and the aging of baby boomers.

Learn how to avoid costly mistakes, and maximize your profits with Condo Conversions.


Catching IPOs on the Rise

By Andrew Gordon

Here's something I bet you'd like to take to the bank: Established companies that have just completed an Initial Public Offering(IPO) do much better, at first, than the rest of the market on average. This is according to research done by University of Florida professor Jay Ritter, as cited by BusinessWeek.com.You could troll large IPOs to invest in. But there's a much easier way to make money off of this. Buy an IPO ETF (Exchange Traded Fund).I suggest First Trust Advisors IPOX-100 Index Fund (Symbol: FPX). It follows the 100 biggest companies in the IPOX SchusterIndex that have just done an IPO or spin-off.

Over the past three years, it gained an annualized 33.8 percent. Compare that to 15.1 percent for the S&P and 28 percent forthe Russell during the same period. It also did better than these two indices over the past 10 and 15 years.

The month-to-month fluctuations of this ETF are slightly greater than those of the S&P 500. But if you stick it out for the longhaul, you'll get good returns.

(Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of our new investment service, The Wealth Advantage Join now and you'll get a free special report on three companies that have the very real potential of giving you up to1,000 percent on your investment.)


"It's not the size of the dog in the fight, it's the size of the fight in the dog."

- Mark Twain

Is Size Overrated?

By Robert Ringer

Some years ago, my son played in a youth basketball league that was pretty intense. The reason for the intensity was that most of the fathers were trying to relive their youth through their sons, and wanted their boys to become the athletes that they themselves never were.

In my son's first year, he played in a league for fourth graders. At that age, there are always some kids who are way ahead of the pack - who have developed their skills to a level two or three years beyond their chronological age. Kids like these can win championships all by themselves.

There were a lot of excellent ballplayers in my son's league, but the best of the best was a shrimp who played as though he could have stepped into the starting lineup of the Harlem Globetrotters without missing a beat. When he dribbled, you could swear he had a string attached to the ball.

Notwithstanding the fact that he was one of the shortest kids in the league, he led all scorers and had a season high of 42 points in one game. I don't know if he'll end up playing college ball somewhere, but at that age he was truly awesome.

I happened to be sitting next to this pint-size wizard's parents at a semi-final playoff game, and, as usual, he totally controlled the tempo. I noted that his mom and dad were also very short.

At one point, I asked his dad how his son was able to dominate kids twice his size. He replied, "I've always taught him that size is overrated." What a great philosophy to feed an undersized kid. What a great self-esteem builder.

I never forgot that father's words. In fact, on reflection, I now think of him as a modern-day Aristotle. He prompted me to think about all the big people and big entities that paralyze most of the world's population. And he reinforced my longstanding belief that smallness can actually be turned into an advantage.

Size matters ... but it doesn't carry the day. What matters more are qualities such as determination, persistence, a desire to learn, and, above all, resourcefulness.

David slew Goliath ... the war-torn Japanese caught, then overtook, the big, bad U.S. automakers ... Spud Webb, at 5' 6" and 133 pounds, won the NBA's slam-dunk contest in 1986 ... the Yankees are now routinely pushed around at playoff time by traditional non-winners like the Angels, Red Sox, and Diamondbacks. You could go on with this list for hours.

People often marvel at how Wal-Mart snuck up on Sears, which was the largest retailer in the world for decades. Not too long ago, Wal-Mart was a joke in retailing circles - a little regional company with stores in towns that had populations of 5,000 or less.

The fat-cat Sears board members and top executives, up to their ears in perks and golden parachutes, never even saw Sam Walton coming. If you were the largest retailer in the world, would you have been afraid of an outfit out of Bentonville, Arkansas?

Sears thought it was being very prudent to keep one eye on Target and the other on Kmart. Too bad it didn't have a third eye in the back of its corporate head to keep tabs on that cute little retailer from nowheresville.

Yes, size matters, but it doesn't insulate one from failure.

Take the poor elephant. He's the largest land animal on the planet, but that hasn't done him a whole lot of good. Of the more than 350 species of proboscideans that paleontologists have been able to identify, only two remain - the African and Indian elephants.

In fact, the elephant's main problem is that he is too big. Just to absorb all the oxygen he requires, he needs an acre of lung surface. He has to roam around 16 hours each and every day to find hundreds of pounds of grass and foliage to satisfy his hundreds of feet of intestines and complex digestive organs.

Worse, because of his enormous size, he can't even jump over a seven-foot trench. He's been known to be freaked out by dogs, mosquitoes, and even ants. And he is unusually prone to such illnesses as colds, pneumonia, mumps, and diabetes.

I tell you, size is overrated.

Upstart Microsoft didn't fear giant IBM ... upstart Google didn't fear giant Microsoft ... and some unknown upstart who is working in his garage at this very moment doesn't fear giant Google.

Nor should you fear giants. Never forget that you have many advantages over the big guys, one of the most important being that you can move much more swiftly than elephants like IBM, Microsoft, and Google. After all, they are under tremendous pressure to build more and more lung capacity just to be able to absorb enough air.

While the giants are huffing and puffing to fend off predators, you have the luxury of concentrating on action - bold, continuous action. And for you, jumping a seven-foot trench should be a piece of cake. Of course, if you're lucky enough to become a giant some day, you'll find that making that jump becomes harder with each passing year.

You'll also find that your chances of longevity will increase if you can figure out a way to put an eye in the back of your head as you grow larger. You'll need that eye, because you can count on the entrepreneurial descendents of Bill Gates, Sam Walton, et al to be coming up fast behind you.


Today's Action Plan

If you've been afraid to start a little side business because you fear you can't compete with the "big guys," heed Robert Ringer's words today. You have many advantages over them - including the ability to take immediate and bold action.

Virtually everyone acknowledges the importance of action, but few really understand it, let alone employ it on a consistent and effective basis. To help you join the millions of entrepreneurs, business owners, salespeople, and individuals in all walks of life who have taken gigantic steps toward achieving their personal and professional goals, Robert has made three of his best-selling books available on CD. Learn more about this long-awaited opportunity.


* Highly Recommended *

Do You Have a Book Burning Inside You?

Learn how to write, publish, and market your book into a bestseller from the most successful self-published author in history.

This is an opportunity that I've hoped to be able to offer ETR readers for a long time. But, quite frankly, I wasn't confident it would ever happen.

Now, it's my pleasure to be able to tell you that Robert Ringer - the only person in history to self-publish three #1 bestsellers - has agreed to share his most treasured secrets with you in a rare teleseminar-series presentation.

I'm also pleased to report that I've made arrangements with Robert to offer ETR subscribers a special discount for this first-time-ever event. Find out more about this exciting opportunity.

Yours sincerely,
Will Bonner


If you are not presently a subscriber to Robert Ringer's insightful, wisdom-filled e-letter, A Voice of Sanity in an Insane World, CLICK HERE to sign up for your free subscription.


The Long-Term Risk of Drinking Soda

By Jon Herring

If you think that limiting sodas to "just one a day" won't hurt your health, think again. New evidence shows that the extra sugar in soft drinks can substantially increase your risk of serious disease.

Researchers from the Harvard School of Public Health found that women who drank at least one sugar-sweetened soft drink a day were 85 percent more likely to develop Type 2 diabetes than women who drank sugary sodas less than once a month. According to the study, sugars from liquid foods - like soft drinks - were more likely to cause the weight gain and obesity that sets the stage for this disease.

So next time you're tempted to grab a soda, try a healthier alternative. Filtered water or green tea won't give you a sugar buzz, but your body will thank you in the long run.


Dear Michael Masterson: "What are my chances of making a go of it as a copywriter?"

Dear Michael Masterson,

Not too long ago, you advertised the AWAI Copywriting Program, and, although the program costs about $500, I could not help but wonder what my chances are of making a go of it.

In the past, I must admit that I have made some investment blunders with programs that offered a lot but failed miserably in the end. It seems the only people that made the money were those who started the program in the first place.

I am a 68-year-old senior with a fixed income who is ambitious and willing to work hard for some extra income to live a little better than I am at present. But friends have told me that I do not have the 'killer instinct" for success, whatever that is. If that phrase means seeking preference and distinction on the backs of my fellow men, then I am afraid that kind of success is not for me. I like to go to bed with a clear conscience. In my youth, I made enough mistakes to last more than one lifetime. At this stage of my life, I do not wish to repeat them.

Reading your columns has impressed me, as I find whilst reading them a sense of decency emanating from them. A word of reassurance from you will be most appreciated.

Sincerely,

Harry Madray
North Miami Beach, FL

Dear Harry,

At 68 years of age, you are to be commended for being willing to tackle new challenges. And I can tell from reading your letter that you already have three great gifts that will help you achieve your goal:

1. You write with a natural, honest voice. This is something that is impossible to fake.

2. You have an instinctive understanding of what makes people tick. (You sensed correctly that I would warm up to your kind comments about my columns.)

3. You are not afraid to reveal yourself to your readers. This may be the single most powerful skill of a good writer.

That said, I can't say whether the copywriting program will meet your needs. I don't know enough about your current financial situation, your reasons for wanting to learn copywriting, and your health.

But I can say this: If you have the time to devote to feeling out the program, why not try it? It comes with a 100 percent, no-questions-asked guarantee. In fact, do this. Give it a try for three months and then write to me - personally - and tell me what you think of it. If you are enjoying it and making good progress, I'll give you a one-hour coaching lesson for free.

Michael Masterson


* Highly Recommended *

Do You Need To Start Out Small?

If you don't have an Internet business yet, or if your company is smaller than $1 million then you need something different... something that lets you start off small.

One man I know turned $10 into over $500,000. How's that for starting small!

Let me show you how to get a similar Internet income stream running for almost nothing.

- Patrick Coffey


Word to the Wise: Mellifluous

Something that's "mellifluous" (muh-LIF-loo-us) flows sweetly or smoothly.

Example (as used by Ken Gormley in Archibald Cox: Conscience of a Nation): "The tones were high-sounding, mellifluous, as if the speaker was reading from a book of old English verse while holding back any trace of sentiment or emotion."


Michael Masterson
Copyright ETR, LLC, 2006


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