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The Attributes of People Who Have Personal Power, #9 of 12:
They listen as well as talk
"People with personal power listen first. After they're done listening, they listen some more. When they do speak, they measure their words and realize that, often, saying more means saying less. If you follow what I call 'The 3 Golden Rules of Listening,' you'll be on your way to becoming a great leader:
1. "Be quiet. Let the other person speak first. You'll be ahead of the game.
2. "Listen on two levels. First listen to the literal content and then to the emotional story behind it.
3. "Summarize before you present your case. Restate the speaker's thoughts and feelings to ensure that you understand him. It will make him grateful and more open to your ideas. But be careful not to devalue his ideas with the words you choose to make your summary."
- Michael Masterson
[Ed. Note: Through January 23rd, we are excerpting highlights from Michael Masterson's new book Power and Persuasion. If you would like to learn no-B.S. secrets for commanding success in your personal and business life, based on Michael's 40 years of down-in-the-trenches business experience, pick up a copy here: www.powerandpersuasion.com.]
"Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders."
- Ronald Reagan
Inside the Information Marketing Business, Part 1:
What Is "Information Marketing," Anyway?
By Dan S. Kennedy
There have never been greater opportunities in the field of Information Marketing - for everyone from very experienced, successful entrepreneurs to rank beginners. As something of a "father" of the industry, I've been invited to contribute a series of articles about these opportunities to Early to Rise. And I thought I'd begin by defining what Information Marketing is ... and giving you a quick preview of what you can expect in upcoming installments.
The Information Industry is responsive to and fueled by the ever-increasing pressure on people's time. It provides "how-to" information to businesspeople and consumers alike in conveniently packaged forms:
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products like books, audio programs, videos and DVDs, which you might buy in a store, from a catalog, or online
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magazines, newsletters, e-books, and membership websites
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teleseminars and webinars
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telecoaching programs
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seminars and conferences
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and combinations thereof
The possible topics are almost endless. People are buying information on every imaginable subject - from better sex, to teaching parrots to talk, to gardening, to investing in real estate foreclosures, to running businesses. Information Marketers identify a responsive market with high interest in a particular area, package information products and services matching that interest, and devise ways to sell and deliver them. (If you can name it, somebody is packaging and profitably selling information about it.)
I work very closely with more than 50 private clients in such businesses, and less directly with several hundred more. The Information Marketing businesses I am directly involved in generated millions of dollars in income in 2005. They doubled 2004, and are projected to again double in 2006. My "Platinum Group" of 18 info-marketers and my other private clients combined did over $200 million in business last year. But what's important to these entrepreneurs is that much of this is "lone wolf." They are small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, working only part-time ... and netting 7-figure profits.
These businesses cover subjects as diverse as:
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yoga for golfers
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investing in tax lien certificates
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extreme fitness
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persuasive speaking skills
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how to get the opposite sex to approach you
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how to make money on eBay
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business-building information for restaurant owners, dentists, chiropractors, auto repair shop owners, real estate and insurance agents, retailers, pest control operators, and even professional magicians
Consider one of my Platinum Members, Rory Fatt, who owns Restaurant Marketing Systems. More than 100 restaurant owners each pay $10,000 yearly to be in his top-level coaching program. Nearly 4,000 buy and use his advertising, marketing, and business "kits" (information products that range in price from a few hundred to a few thousand dollars), and subscribe to his newsletter. Nearly 500 attend his annual multi-day conference. He also provides pre-fab websites, a loyalty points program (like a frequent flyer program), new-mover mailings, and other products and services. These products are all sold to restaurant owners by using print ads in trade journals, direct mail, websites and e-mail, and teleseminars.
It is a multi-million-dollar-a-year business that Rory built from scratch in about five years. He has only two employees, and he works from home most of the time. He takes a lot of time off to be with his family, and takes at least two extended vacations a year. But maybe what's most significant about his business is this: Rory's never owned, operated, or managed a restaurant.
Then there's Gene Kelly, who made over a million dollars last year selling gunsmithing and related home-study courses to hobbyists. And Dr. Paul Searby, a dentist who sold his practice only two years after creating his information businesses from scratch. Bringing in as much as $200,000 a week, Dr. Searby makes more in a month in Information Marketing, part-time, than he used to make in a year, full-time! Ron and Jill Wolforth have a similar income, selling information on "hitting" to parents of Little League baseball players.
I could go on and on and on.
I have been involved in Information Marketing for almost 30 years, and have watched the industry go from "mail-order" to the much bigger, broader, hugely profitable arena of opportunities it is today. I'm pleased to say I have literally invented some of the business models that people now routinely use to go from zero to $10,000 to $100,000 a month (and more) in just a matter of months.
One of the most important things you can learn from me about Information Marketing is how to create "business loops." For example, I have two new books coming out in just a few weeks: No B.S. Wealth Attraction for Entrepreneurs and No B.S. Direct Marketing for Non-Direct Marketing Businesses. These books will drive readers to websites and free teleseminars, where they will be introduced to my newsletters and become subscribers and members. Then, when my next book is published, it will be promoted to these subscribers via my newsletters. In other words, whenever I have a book published, it's already got a built-in audience.
There are a number of other "business loops" you can create with Information Marketing, each providing you with multiple streams of income. Whether your interest is in a sideline or retirement business with no stress, complete flexibility and portability, and a few thousand dollars a month of easy income ... or a full-time business providing a high 6-figure or 7-figure income and (if you so desire) prominence, celebrity, and a saleable asset ... one of the Information Marketing plans I've devised and perfected will fit you to a "T." I'll be telling you more about them in upcoming issues of Early to Rise.
[Ed Note: Dan Kennedy has enjoyed great success as a professional speaker, consultant, information marketer, and published author.
Dan has been called the "Professor of Harsh Reality," because he's provocative, irreverent, sarcastic, and tells it like it is in a disarmingly humorous way that cuts to the core of the issues. His faithful followers also refer to him as the "Millionaire-Maker." He moves with remarkable ease from one very different field to another, working with clients in dozens of different businesses, industries, and professions, and helping them earn as much as $400,000 in a single month.
If you are one of the first lucky 253 Early to Rise subscribers, you can take advantage of "The MOST INCREDIBLE GIFT EVER." Read all the details here:
http://www.dk3monthspecial.com/etr]
And keep your eyes open for the remaining articles in Dan's series on Information Marketing. Here's what he plans to cover:
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How Great Incomes Are Made With Specialty Interest Newsletter Businesses Anyone Can Start for a Few Thousand Dollars
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How the Most Reliable Business Model for Starting and Growing an Information Business Works
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How to Make $100,000 to $1,000,000 in One Weekend Hosting Your Own Seminar Linked to Your Information Business
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How to Make a Top Income in the Advice Business: Opportunities in Coaching, Tele-Coaching, and Consulting
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Three Insider Secrets to Creating Wealth (Not Just Income) Through Information Marketing
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The Four Levels of Learning
By Michael Masterson
There are four levels of learning and, therefore, four levels at which to teach. Recognize the strengths and weaknesses of each, and you will be a much better teacher and student.
1. Telling It
The teacher conveys his knowledge by explaining it. This method often provides the most ego gratification to the teacher and the most entertainment value to the student. However, it is the teaching method that leaves the shallowest impression and is most easily forgotten.
2. Showing It
The teacher does more than talk in abstract terms. He demonstrates his knowledge. Sometimes, he shows pictures or diagrams of what he means. These visual clues help reinforce what he says and fill in the little gaps of misunderstanding or incomprehension that so easily arise when one is using only words. The student who is both told and shown something is much more likely to remember it.
3. Involving the Student
When a teacher involves his student in the learning process by getting him to actually practice the skill, the learning goes deeper. A student who has learned a skill by practicing it not only remembers its principles and elements but also understands how it feels.
4. Letting the Student Teach
The highest and final level of teaching is to supervise the student in teaching. Only when we teach a skill do we discover the limits of our knowledge - and only by identifying those gaps can we fill them in.
Today's
Action Plan
Think of the mentoring you are doing now. Which of these methods are you using? Make a commitment to develop a program that involves all four levels of teaching: telling, showing, involving, and then letting your student teach.
Think of the learning you are doing now. Which of these methods are your teachers using? Get them to show you more and involve you more - and then start to teach what you have learned to others.
Dealing With Painful Injuries the Natural Way
When you sprain, twist, or strain something - and the injury isn't serious enough for medical attention - what do you do to relieve the pain?
If you're like most Americans, you run to the medicine cabinet and choke down a handful of ibuprofen (Advil, Motrin) or acetaminophen (Tylenol). But these products have potential side effects (some very serious - like liver damage and death). So next time, try a natural approach. Rub arnica gel (available at most natural foods stores) on the injured area. In a relatively short time, the pain, bruising, and swelling will be diminished.
- Will Newman
[Ed. Note: Will Newman, a professional copywriter and a frequent contributor to ETR, is editor of AWAI's The Golden Thread newsletter. Subscribe to The Golden Thread here. ]
It's Good to Know: The VOIP Phone Service
If you do a lot of traveling, staying in touch with friends and family can eat up a significant chunk of your budget. Same goes for the folks back home. (Those overseas calls to you can be expensive.) A growing number of people who spend time overseas (part-time or full-time) have found a way around this. They use a phone service that relies on VOIP (Voice Over Internet Protocol) instead of conventional telephone networks.
(Source: International Living)
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Would you like to control your own destiny? Command respect from your peers? Enjoy life to its fullest?
Then you need to learn the two universal rules of power and success.
Imagine the possibilities...your career or business take off... negotiations start going your way... deals turn in your favor...sales rise...your income rises even faster.
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In his new book, Power and Persuasion: How to Command Success in Business and Your Personal Life, Michael Masterson will show you how to achieve total success in your business and personal life.
Power and Persuasion will show you:
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Word
to the Wise: Tergiversation
"Tergiversation" (tur-jiv-ur-SAY-shun) is the act of being evasive or deliberately ambiguous. The verb form of the word is "tergiversate" ("tur-JIV-ur-sate"). It is derived from the Latin "tergiversari" ("to turn one's back").
Example (as used by Michael Norman in a New York Times article titled "When an Author's Words Are Sold by the Pound"): "Like most writers, I have always championed thrift. ... Not long ago, however, I experienced an extraordinary tergiversation. Now I'm an ally of excess, a proponent of redundancy."
