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All I Had To Do Was Follow The System
Dear Paul,
Your system put me in business from the first day I started. I was able to use this to build a large business...that could sometimes make as high as $7200 in a month.
Using your program I was able to literally bring in an endless supply of customers. All I had to do was just follow the Quick & Easy MicroBusiness System and I always would get results."
- Kim Martowski
http://www.isecureonline.com/Reports/700SPLMB/E700G1E6/
The Attributes of People Who Have Personal Power, #8 of 12:
They don't try to control everything
"If you want to be successful, you must learn to give up control over certain tasks. Delegation is essential to leadership, because it frees up time for the things you should be focusing on - like improving your business.
"To successfully delegate you need to:
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"Define the job's objectives and specify what you consider to be a success.
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"Tell your delegate why you chose him.
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"Set a deadline and explain why that deadline is important.
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"Require status updates.
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"Allow your delegate to do the project without micromanaging him.
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"Make sure the delegate gets credit deserved if the project was a success."
- Michael Masterson
[Ed. Note: Through January 23rd, we are excerpting highlights from Michael Masterson's new book Power and Persuasion. If you would like to learn no-B.S. secrets for commanding success in your personal and business life, based on Michael's 40 years of down-in-the-trenches business experience, you can pick up a copy here.]
Is India the Next China?
India's stock market and economy both enjoyed strong growth in 2005. But don't look for India to do anything dramatic this year.
A second round of sweeping economic reforms is not coming soon, keeping economic growth below 8%. 8% doesn't sound too bad - but China, with its much larger economy, will grow 10%. As for the Bombay stock market? Well, my old friend Dr. Harsh Vardhansharma has always given me surprisingly accurate prognostications. And when he called me from Mumbai a few weeks ago to wish me a happy New Year, he said it's capable of doubling in the next five years. Okay, Harsh. That's good news. But this year, I think it'll miss double-digit growth by 1%-3%.
There will still be some interesting Indian stocks to invest in - but they're going to be harder to find. IT is pretty much played out, and pharma stocks are getting expensive. So if you're looking to diversify part of your portfolio into Asia, I recommend that you go with a fund that spreads its investments among several countries, including India. (Just make sure you choose a fund with an outstanding three- and five-year track record.)
- Andrew Gordon
[Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of The Skeptical Advisor, our investment newsletter. Check it out at http://skepticaladvisor.com.]
"Believe one who has proved it. Believe an expert."
- Virgil
Get MORE Than Your Money's Worth From Your Copywriter
By Clayton Makepeace
Although I'm generally known as a copywriter, I recently put every aspect of a new client's company under the microscope for him.
My client's business was growing nicely, but not anywhere near as quickly as it should have been. Response to his new customer promotions was lackluster ... he had no presence on the Internet ... and promos being sent to his customer file were weak (to say the least).
At the end of each day of working with him, I was completely spent. My head hurt, my body ached, and I collapsed unconscious into the bed.
I loved every minute of it.
Just a few of the high points of what we accomplished ...
We devoured his mail list histories ... promotion planning forms and procedures ... response reports ... and his customer records. And we pinpointed new data that he needs to collect and crunch about each customer, each transaction, each product, and each promotion.
We gave him processes and procedures that will allow him to confidently roll out winning test panels to as many as 10 times more names, six to eight weeks sooner than he does now ... and add as many as five or six successful new customer acquisition mailings to his annual schedule.
We identified the key qualities that his best-selling products share, and gave him five new product ideas that are surefire blockbusters-in-the-making.
We gave him a simple strategy to instantly bond with his new customers and sell them at least five times more product in the 60 days following the initial sale.
We dissected his biggest winners and worst losers. We showed him which losers should be abandoned ... which should be re-tested with new headline, offer, and/or copy improvements ... and we gave him a raft of test ideas to make his winners stronger.
We gave him a complete Web strategy and showed him, step by step, how the two e-zines and two e-commerce websites we're developing for him will bring in tens of thousands of new customers.
Including how to add a dozen or more red-hot products to his catalog and new website - and how to use his new relationship with the manufacturers and retailers of those products to attract thousands more new customers each year.
We identified the eight new customer-acquisition packages that would produce the greatest number of new customers in the shortest amount of time.
My fee for all of this: $0
It was the best money I never earned.
My guess is that the tools, strategies, new products, and new promotions we'll be using will more than double the size of my client's active customer file in the next 12 months.
I'm also predicting that each new customer will spend an absolute minimum of five times more money with him in their first 60 days on his file.
I'll bet dollars to donuts that the combination of these hot new products, more efficient marketing strategies, and more powerful sales copy will have him at $200 million in two years - a 1,000% increase - and at $300 million in three.
And once the new customers come pouring in as a result of our hard work and conservative predictions, our small 10% royalty on these increased sales will no doubt generate millions for my company!
So if you're a business owner or marketing exec, why not ...
1. Get closer to your best copywriters.
Look for opportunities to meet face to face with and bond with writers who give you winners. Fly them in. Fly out to see them. Invite them to the company picnic. Send them the company newsletter. Have the prez send a balloon bouquet with every new control. A strong personal relationship transcends everything - including money - in keeping your writers motivated.
2. Think outside the box.
Why not identify the one, two, or even three writers who consistently produce winners for you and lock them up? Consider offering incentives with retainer deals or a small override on back-end sales made to the new customers they produce for you. Sweeten the pot, and you'll get the best more often than your competitors will.
And why not ask your superstar writers to mentor and/or copy-chief a junior writer on a few projects? You'll get more packages per year - and maybe even a great new writer!
3. Encourage your copywriters to give you more.
Challenge your writers to get more involved in the marketing process. Offer rewards to those who find ways to improve your offer, premiums, or guarantee.
4. Engage writers to write back-to-back packages for the same product.
The one time a writer is most immersed in your product is when he's just finished writing a promotion for it. A second package right away requires no learning curve whatsoever - and he's got tons of ideas he couldn't use in the package he just finished.
Try it. It works like a charm!
5. If a great writer makes an offer to focus exclusively on your company's products, jump on it!
Are all of these ideas unorthodox? Yes. But aren't all breakthrough ideas? And if they work for me and my clients ... why wouldn't they work for you?
[Ed. Note: Clayton Makepeace offers help in reaping maximum profits through the Internet, direct mail, and print advertising every week in his e-zine
The Total Package. Learn 177 of his surprising secrets that have doubled his clients' profits in a year and quadrupled them in 36 months in his newly published e-book "Double Your Profits in 12 Months or Less!" Learn more ]
Today's
Action Plan
What kind of relationship do you have with your best copywriter? If the only thing you expect from him is copy, you're doing both of you a great disfavor. Challenge him with the possibilities Clayton Makepeace set forth today.
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LEARN THE TWO RULES OF POWER AND SUCCESS IN ONLY 3 HOURS
Would you like to control your own destiny? Command respect from your peers? Enjoy life to its fullest?
Then you need to learn the two universal rules of power and success.
Imagine the possibilities...your career or business take off... negotiations start going your way... deals turn in your favor...sales rise...your income rises even faster.
Imagine too...your personal life takes a turn for the better. You recapture your active lifestyle...friends comment on how you seem to be on some kind of wonderful roll...and you wake up in the morning feeling like you've discovered "a whole new you."
In his new book, Power and Persuasion: How to Command Success in Business and Your Personal Life, Michael Masterson will show you how to achieve total success in your business and personal life.
Power and Persuasion will show you:
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how to almost instantly become a “highly effective person”
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how to instinctively know how to burst through roadblocks and obstacles that leave others stumped and stalled
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how to recognize good ideas and ACT on them
Order Power and Persuasion today!
http://www.isecureonline.com/Reports/700SPAP/E700G127/
Fatten Up Your Bank Account by Dropping Pounds
If you need to lose some weight - a lot of weight - maybe this will convince you to make it happen. Not only will it dramatically improve your health ... it could very well have something to do with increasing your wealth.
A study conducted by Ohio State University's Center for Human Resource Research has found that significant decreases in weight are linked to increases in personal wealth. I'm not talking about a few pounds here or there. The study showed that those who shed 50+ pounds had an increase in wealth of more than $10,000.
The authors of the study suggest that workplace discrimination against obesity is the cause. That's not surprising. But I would also venture to say that losing 50+ pounds will do a lot to boost your self-esteem, increase your energy, and improve your mental clarity - all of which will lead to greater financial success.
Besides living longer and reducing the risk of disease, padding your bank account is one more good reason to commit to a healthy lifestyle.
- Jon Herring
Living Rich: 6 Recommendations
1. Tuna Melts
Some people (K included) abhor tuna fish. The rest of us love it - and it's even better with cheese melted on top of it in a sandwich. If you are concerned about eating too much starch (as you should be), don't eat the bread.
2. My Name is Earl
Tape this TV show and watch it while you exercise. The premise is irresistible. A redneck decides that his bad luck is the result of karma (initially, he calls it Carmen) and that to change his fortune he must correct all his past wrongs.
3. The Sun
When I was a kid, everyone knew that the sun was good for you. Then the sunblock industry got into the pockets of America's dermatology industry and we were told a lot of lies about sun and skin cancer. Truth is, in moderate doses, the sun is one of the best things you can do for your health. Not only does it help prevent melanoma - the most lethal type of skin cancer - it also helps prevent at least 17 deadly internal cancers.
4. A Beautiful Country
A great movie about a Vietnamese man who comes to the United States to find his American father. Everything about the movie - the plot, the acting, the filming - is excellent.
5. The 12 Cylinder, BMW 750
It's extremely expensive, but it's the best sedan - bar none - in the world. If you can afford a BMW 750 and opt to buy something else that is equally expensive (like a Rolls), you are being foolish and vain.
6. Wynonna's The Other Side album
She is a very good singer. Good songs.
- Michael Masterson
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The Easiest (and Safest) Way to Make Fast Cash in Real Estate
If you want to make fast cash in real estate… without risking it all… then forget rehabbing. Forget buy and hold. Forget being a landlord. Wholesaling is the name of the game. It’s the best way I know to seriously limit your risk without limiting your income.
I started out with nothing, and within my first 8 weeks I made $14,000. Today I average $20,000 profit per deal. And I have proven this works over 300 times!
I'd like to tell you how you can take the same road… without the trial and error… and without missing out on the opportunities that are available right now...
http://www.isecureonline.com/Reports/700SWFQC/E700G1F1/
Word
to the Wise: Jejune
"Jejune" (jih-JOON) is an adjective describing something that is either juvenile or devoid of significance or interest.
Example: Professor Hazlett's jejune lectures often left students dozing in the auditorium.
If you are starved for excitement, you won't get it from something that is jejune. The word is derived from the Latin "jejunus," which means "empty of food," "meager," or "hungry." Back in the 1600s, English speakers used "jejune" in senses very similar to those of its Latin parent, lamenting "jejune appetites" and "jejune morsels." Something that is meager usually doesn't satisfy one's desires, and before long "jejune" was being used not only for meager meals or hunger, but also for things wanting in intellectual or emotional substance. The word most likely gained its "juvenile" or "childish" sense when people confused it with the look-alike French word "jeune," which means "young."
