A Surge in Online Coupons

Though online coupons make up only 1 percent of the 2.6 billion coupons offered each year in the United States, cost-conscious shoppers are using them more than ever before. The trend is making retailers happy, because the coupons are bringing people into stores in record numbers.

Thirteen percent of available online coupons were redeemed in 2008, compared to only 1 percent of their print cousins. And use of online coupons grew by 140 percent over 2007.

(Source: eMarketer)

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