A Green Christmas?

Retailers aren’t looking forward to the holidays. Analysts predict sales will be flat, about the same as last year. Last year was bad — the biggest decline in Christmas shopping since 1970. But, once again, I think the analysts are going to be wrong. I think sales will be worse this year.

The major retailers are trying to stay in the game by appealing to thrifty consumers. Walmart says it will offer 100 toys at just $10. They had only 10 at that price last year.

“It’s a badge [for consumers] not to spend as much as they used to,” says The Limited’s CEO, Linda Heasley, in The New York Times.

And that’s where I see opportunity for the small-time entrepreneur. We can do things the big guys can’t, because we don’t need to buy our products in bulk.

Look for super-inexpensive Chinese imports. Then test those products in flea markets. If they sell briskly, order more and start raking in the dough.

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