6 Steps to Making a Good Impression
Issue #2316
- WEALTHY: Getting emotional could make you money (Charles Delvalle)
- HEALTHY: A common "cure" that could be causing health problems (Dr. Joe McCaffrey)
- WISE: Cullen Hightower on putting your best foot forward
ALSO IN THIS ISSUE:
- Why achieving your goals is a little like dating (Bob Cox)
- Finding a needle in the ETR haystack (Rick Maggio)
- It’s Fun to Know… about the 3,000-mile monarch butterfly migration
- Add "labile" to your vocabulary
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Using Your Emotions the Right Way for Investing
Figuring out when to sell a stock is never easy. And most experts wisely recommend keeping your emotions out of the decision. Of course, every rule has its exceptions. So let’s revise this one.
Edwin Lefevre, one of the greatest investors of all time (he made a fortune back in the 1920s) routinely used fear and hope – two emotions that often lead investors astray – to determine whether to get out of a trade or stick with it. But he used them in a very specific way. Here it is…
- If a stock was losing money: Instead of hoping it would turn around, he would fear losing more money and sell out of his position.
- If a stock was making money: Instead of fearing it was hitting a high, he would hope to make more money and hold on.
This approach gets you out of stocks that can keep dropping in value. It also keeps you in stocks that can continue rising. Of course, once that winning stock starts losing money and you "fear losing more money," you sell your position and capture a profit.
Edwin used his strategy strictly for short-term investing (any trade that lasts under a month). But you could still apply it to longer-term investing. All you have to do is set a stop-loss point at your personal "pain threshold." That is, if it hurts when a stock drops 10 percent from where you bought it, use 10 percent as your sell point. If it hurts when a stock drops 25 percent, use that as your sell point.
[Ed. Note: Charles Delvalle is a contributing editor to ETR's Investor's Daily Edge newsletter, and a regular contributor to INCOME. INCOME lets you in on the safest high-dividend-paying companies, with the goal of providing you with a total return (dividends plus capital gains) of at least 14 percent per year.]
Cullen Hightower
6 Steps to Making a Good Impression… Every Time
By Bob Cox
Remember when you were a freshman in high school? When you were headed out on a first date, what was your main concern? I’m guessing wanting to make a good impression ranked high on your list.
So to prepare for making that good impression, you may have gotten a haircut… put on a new outfit… practiced a few witty remarks… and reminded yourself to smile at your date as much as possible.
If you think about it, preparing to make a favorable first impression is something you do all the time. You do it when you interview for a job, meet potential clients, have that first dinner with your fiance’s parents, and in many other situations.
Making a good first impression begins with a conscious decision to put your best foot forward. And then, whenever and wherever possible, you must make the effort to live up to that first time.
When you stop deciding to put your best foot forward and quit making the effort, your image will suffer and your financial or social goals will go off track. And here’s a harsh truth: It is much harder to reclaim a favorable impression than to sustain one.
Let’s say you applied for a job and are confident you made an excellent first impression on the Human Resources director. You wore your best suit, you researched the company to prepare for your interview, and you were courteous and friendly when you met. You promptly followed up the interview with a thank-you note. You are happy, thinking you have done all you can to secure the job. So you begin arranging your life around the job offer you know is forthcoming. However, it never arrives. Instead, you receive: "We selected another candidate. Thanks for your interest."
What happened? Maybe you were rude to the director’s secretary. Maybe the handwriting on your thank-you note was illegible or your resume was full of typos. You may have been well-prepared and well-dressed. You may have had all the right answers during the interview. But if you made other impressions that didn’t measure up, that great first impression you worked so hard on is gone.
Successfully achieving your goals includes having people think well of you over and over again. To maintain and reinforce a positive first impression, follow these simple guidelines:
- Know what you want from each new encounter.
- Greet everyone with a smile. Smiling relaxes people and draws them to you.
- Feel positive about yourself – and look like you do. Whenever I have to make a good impression, I say to myself "It’s show time!" and put on my happy face.
- Use your friendly voice. Saying "Hi, nice to meet you" with enthusiasm goes a long way.
- Extend your hand first, and give a firm handshake. I have met people who shake hands so weakly that all I can think is "What are they afraid of?"
- When having a conversation, lean slightly forward. This shows that you are interested in what the other person is saying.
But it’s not only important to make a good first impression. You have to make a good second impression too.
Here’s a personal story that illustrates what I mean…
I became a private pilot in March 2006. That was one of my proudest personal achievements.
There are a small number of flight schools in my area. I went down to the closest one to check it out. They seemed legitimate: They had quite a few students. They had training airplanes for their students. And they had an adequate staff to meet my needs. Based on the limited research I had done, I determined that their price was fair. Overall, I got a good first impression.
It was the second impression that didn’t make it.
You see, during the course of my training, I started noticing things that made me uncomfortable about the way they did business. For example, though they really wanted as many training planes in the air as possible (because that’s how they made their money), they appeared to neglect such vital things as maintenance and customer satisfaction.
I continued despite my discomfort. Eventually, I completed my training. After the FAA check ride, I earned my private pilot’s license. However, since that day, I have not gone back to lease one of their airplanes or take lessons for advanced certification. Although I achieved my personal goal (attaining my private pilot’s license), the negative "second impression" the school left on me prevented them from achieving what should have been their primary goal: to turn me into a long-term customer.
When a private pilot receives his license, the learning process is only beginning. I still had a lot of money to spend on completing my education.
I found another training school, have since purchased my own airplane, and use this new flight facility for all my aviation needs. To my delight, this has been an extremely rewarding experience. I enjoy spending my time (and money) at an establishment that exhibits a warm, welcoming, and supportive environment.
The contrast is shocking. Both businesses make the effort to give off a good first impression… but only one works to maintain that good impression every time. And – not surprisingly – I prefer to patronize the company that cares about making a positive impression over and over again.
Keeping yourself in the best possible light isn’t always easy. But, as I said, it’s harder – maybe even impossible – to restore a tarnished image.
Remember: Your power to impress or alienate others is a matter of personal choice.
Success is about your willingness to keep the big picture in mind every step of the way. Choose to make that extra effort and go that extra mile. In both the short and long run, you will be happier and accelerate the achievement of your goals.
[Ed. Note: Robert L. Cox is the creator of The Billionaire Way and is the "voice" of ETR's Total Success Achievement program. Get weekly motivational messages and twice-monthly teleseminars full of proven advice to help you stay on track with your goals and push past any obstacles in your path. Learn more here.]
This Man Can Make You Money This Year
When Howie Jacobson returned from Europe, where a client paid him $3,000 per day, they couldn’t wait to get him back again as soon as possible.
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ETR Insider Report: We’re Making It Even Easier for You to Get at Our Valuable Treasure
By Rick Maggio
Does ETR give away too much free information? Michael Masterson recently answered that question for our readers. And we sure do give away a lot! There are more than 2,300 issues of Early to Rise in our Archives, packed with advice you can use to grow your business, invest in real estate or stocks, improve your health, and achieve your goals. And we publish more ideas and advice every day.
But what good is all that information if you can’t access it quickly?
We know firsthand how frustrating it can be to dig through our massive Archives to find the exact article you want. That’s why we’ve been working on a new project – one that will make it even easier for you to get to all our valuable content.
Whether you’re interested in finding information on building your business or in reading Michael Masterson’s bio and his latest articles, all you have to do is click on the "Past Issues" link on the left side of the EarlytoRise.com home page. That’s where you will find the new categories where you can browse for articles by Topic, by Author, or (as always) by Date.
The article directory is still a work in progress, so it’s pretty bare right now. But keep checking back, because it’s going to be growing fast. Meanwhile, you can always use the ETR search box to find what you’re looking for.
And when you try out the new directory, please give us your feedback on it by sending an e-mail to ReaderFeedback@gmail.com.
[Ed. Note: Rick Maggio is ETR's newest Search Engine Marketing Specialist. For step-by-step instructions on starting your own Internet business, get ETR's Magic Button program. Click here to learn more.]
Beneficial Bacteria
Do you think bacteria are evil – nasty microscopic things that do nothing but make us sick? Many people do. And they think we’d all be better off if bacteria were wiped off the face of the earth.
Nothing could be further from the truth.
Most strains of bacteria are harmless… or even beneficial. They peacefully co-exist with us the vast majority of the time. In fact, there are normally more bacteria in your colon then there are cells in your body.
Researchers are just starting to unravel the importance of normal bacteria to our health. Meanwhile we know that things go wrong when antibiotics take out the good with the bad.
Antibiotics don’t discriminate between bacteria that are causing disease and bacteria that are doing a good job for us. You may be taking an antibiotic for a skin infection, but the antibiotic doesn’t just go to the area of infection. It kills any bacteria in your body that are sensitive to it. This causes problems in a couple of ways.
First, it allows for the development of bacteria resistant to the antibiotic.
More immediately, you may experience diarrhea, a yeast infection, or a colon infection caused by Clostridium difficile. (Clostrium difficile – "C diff" in medical jargon – is a spore-producing bacterium that can overgrow and cause disease when normal bacteria in the bowel are disrupted.)
Taking a couple of steps will reduce your risk of these problems. First, take antibiotics only if you really need them. Second, if you do need them, take probiotic capsules (beneficial bacteria) while you’re taking the antibiotics and for at least a few weeks after you finish treatment.
[Ed. Note: Dr. Joseph McCaffrey is a board-certified surgeon with over 30 years of experience helping people overcome health problems using both conventional and complementary medical practices. For more information about the factors that empower people to attain optimal wellness, visit www.jfmccaffreymd.com.
And to get a free online source of information, motivation, and social support to help you improve your health, lose weight, and get fit, sign up for ETR's free natural health e-letter.]
It’s Fun to Know: The 3,000-mile Monarch Butterfly Migration
Monarch butterflies embark on a 3,000-mile journey every August. First, they fly west to California and Mexico. Then, in spring, they head north to areas across the United States and Canada. It takes several generations of butterflies to complete the trip.
(Source: MonarchWatch.org)
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- Charlie Byrne
Word to the Wise: Labile
"Labile" (LAY-bile) – from the Latin for "to slip" – means adaptable or open to change.
Example (as used by Lev Grossman in Time magazine): "[Michael] Faber’s prose is an amazingly labile instrument, wry and funny, never pretentious, capable of rendering the muck of a London street and the delicate hummingbird flights of thought with equal ease."
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Copyright ETR, LLC, 2008
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