Issue #2574

• WEALTHY: Get out of the office (Suzanne Richardson)
• HEALTHY: The supermarket convenience foods you shouldn’t be eating (Kelley Herring)
• WISE: Adelle Davis on food

ALSO IN THIS ISSUE:

• A new scam to watch out for (Jason Holland)
• Avoid these redundant expressions (Don Hauptman)
• It’s Fun to Know… when an orchestra becomes a symphony
• Add “adventitious” to your vocabulary

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Where to Find the Moneymaking Ideas That Will Make Your Business Soar

By Suzanne Richardson

If you’re in business, you’re always on the lookout for breakthrough ideas. Ideas for new products… Ideas for attracting new customers… Ideas for communicating more effectively with your existing customers…

If you’re not constantly searching for new ideas – and applying them to your business – you’ll get trampled by businesses that do.

In-house brainstorming sessions are an excellent source of moneymaking ideas that will make your business soar. But don’t stop there. Michael Masterson recommends that you expand your search by keeping tabs on the actions of other businesses in your industry – and he has three guidelines to help you do it:

1. “Get out of the office and into some generalized business environment several times a year.” Industry functions like ETR’s upcoming Profits in Paradise conference, for example, would be a great place to meet like-minded businesspeople and hobnob with successful business mentors.

2. “Seek out and question successful colleagues, competitors, and others – even if you don’t especially like them.”

3. “Be attentive to what they say. Sometimes, what seems like an innocuous comment can trigger a great idea if you listen hard – and think while you listen.”

[Ed. Note: If you're looking to reach the next level in business or in life, the simplest and fastest way to get there is to read Michael Masterson's best-selling book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat. Pick up your copy here.]

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“We are indeed much more than what we eat, but what we eat can nevertheless help us to be much more than what we are.”

Adelle Davis

Health Imposters in the Freezer Case

By Kelley Herring

The main benefit of frozen convenience foods is… well, their convenience. But a stroll though the frozen food section of your supermarket is likely to leave you hungry for better options. With good reason. The freezer case is packed with dietary pitfalls that can sabotage your waistline and harm your health.

Pick up a frozen dinner and scan the long list of ingredients on the label. It’s likely to look more like a checklist for a chemistry class than the makings of a mouthwatering meal. Leave that frozen dinner in the case.

Even “natural” and organic convenience foods that have shorter ingredient lists and contain no additives and preservatives pose a dietary dilemma. Fortunately, there are plenty of pre-packaged foods that are not only convenient, they are healthy too.

In a minute, I’ll share my favorites with you. But first, you need to know what to watch out for. Here are five of the worst “red flags”:

• High-Glycemic Load. Wheat flour, rice flour, and other starchy ingredients are at the top of the ingredient list on most packaged foods. Scan down the labels, and you’ll find that many pack as much as 40 grams of carbohydrate per serving, with only a few grams of fiber. When you see that, this is your clue that you’re looking at a high-glycemic food that will spike your blood sugar, promote fat storage, and contribute to chronic disease.

• Empty Calories. At first glance, it may seem that a packaged food provides decent nutrition (e.g.,10 grams of protein, 5 grams of fat, and 5 grams of fiber per serving). But look closer at where those calories are coming from. Clean organic sources of protein? Healthy fats? Nutrient-rich veggies? Probably not. The bulk of ingredients in packaged foods are low quality and devoid of nutrients.

• “Filler” Proteins. I’ve warned you before about the many dangers of soy protein isolate, which range from anti-nutrient activity to hexane exposure. This “filler” appears in everything from pizza and pastas to burritos and baby foods. Why? Because it is inexpensive and versatile, taking on any shape or flavor the manufacturer chooses.

Don’t be duped into thinking soy protein isolate is a health food. It’s definitely not. And it is in almost every packaged ready-meal – including organic ones like Amy’s and Kashi.

• Unhealthy Fats. The label tells you that your ready-meal contains polyunsaturated fat – but it doesn’t tell you whether it is omega-6 fat or omega-3 fat. As you know from Jon Herring’s recent article “Improve Your Health in 2 Simple Steps,” omega-3 fats are critical to our health but severely lacking in the typical American diet. Omega-6 fats, on the other hand, are overly abundant and are one of the primary dietary causes of inflammation – the cornerstone of disease.

Unless the label specifically notes the omega-3 content of a packaged food, it’s safe to assume the polyunsaturated fat in it is primarily inflammation-promoting omega-6.

• Sodium. In order to get bland-tasting wheat flour, beans, and rice to taste good, manufacturers rely on salt. Too much sodium, coupled with not enough potassium  in the diet, is a recipe for high blood pressure that can lead to heart attack and stroke.

To make smart food choices, all it takes is an understanding of the factors that go into making food healthy (or unhealthy) and a little time spent on planning ahead. Here are four ways to keep yourself on track.

1. Stock Up on Superfood Staples

When you keep your fridge stocked with superfood staples, healthy and delicious meals are just minutes away. And, as I’ll show you, high quality doesn’t have to mean high dollar.

All of the items listed below are available at SuperTarget, Publix, and Whole Foods Market. You may also want to look into delivery services like Wellness Grocer (wellnessgrocer.com) and DeliciousOrganics (deliciousorganics.com).

• Earthbound Farms Organic Salad Mixes ($3.99 for 10 oz.)
• Organic Valley Omega-3 Eggs ($3.99 for a dozen)
• Applegate Farms Organic Roasted Turkey Breast Slices ($5.93 for 7 oz.)
• Archer Farms Wild Alaskan Sockeye Salmon ($7.99 for 1 lb.)
• Archer Farms Wild Shrimp ($8.99 for 1 lb.)
• Maverick Ranch Buffalo ($6.99 for 1 lb.)
• Organic Dairy (feta cheese, cheddar cheese, sour cream, etc.)
• Organic Condiments (olives, artichokes, salsa, extra virgin olive oil, vinegar, horseradish, mustard)
• Raw Nuts & Seeds (almonds, sunflower seeds, walnuts, etc.)

2. Save Time and Fight Cravings

When hunger strikes, it’s tough to muster the willpower to avoid that grab-and-go meal. To ensure you’ll stick to your healthy eating during a hectic workweek, do a little prep ahead of time.

I suggest you do things like boil eggs, cook shrimp, and brown grass-fed beef on the weekend. (Keep in mind that seafood is best within two days of cooking it.) Store these pre-cooked items in glass containers in the fridge, and then you can…

3. Get Healthy in a Hurry!

Once you’ve stocked up on staples and have done a little prep work, you have everything you need to make fresh, nutrient-dense, low-glycemic meals in no time flat. To get you started, here are three meals for under $4 that take less than five minutes to prepare.

Mediterranean Chicken Salad

Time: 5 minutes

Approximate Cost: $3.50

Preparation: 3 slices Organic Valley Roasted Chicken Breast over 3 cups Earthbound Farms Mixed Greens topped with 1 oz. Organic Valley Feta Cheese, 6 organic grape tomatoes, 4 kalamata olives, and 1/2 Tbsp. balsamic vinaigrette

Asian Sesame Shrimp Salad

Time: 5 minutes

Approximate Cost: $3.00

Preparation: 4 ounces pre-cooked, thawed wild shrimp tossed with 1 Tbsp. Asian Sesame Vinaigrette over 2 cups Earthbound Farms Arugula topped with 1 oz. slivered almonds

Buffalo Burrito Wraps

Time: 5 minutes

Approximate Cost: $2.50

Preparation: 4 ounces cooked Maverick Ranch Buffalo with Simply Organics taco seasoning in 3 lettuce wraps topped with 1/4 cup organic salsa, 1 Tbsp. organic sour cream, and 1 oz. shredded organic cheddar cheese

4. Choose Better Bites in a Box

There is no substitute for fresh, unprocessed, whole foods. That said, the packaged foods below make the grade with high-quality “clean” protein, a low-glycemic index, and a better balance of omega-3s to omega-6s.

EcoFish Products (ecofish.com): This line of sustainable, omega-3-rich seafood is available at Target and Whole Foods. Naturally low-glycemic and “Seafood Safe” (low in mercury and PCBs).

• Henry & Lisa’s Alaskan Salmon with Asian Ginger Marinade. ($10.16 for 9 oz.)
• Henry & Lisa’s Wild South American Mahimahi with Caribbean Marinade. ($10.89 for 9 oz.)
• Henry & Lisa’s Bay Scallops with Japanese Glaze. ($10.74 for 9 oz.)

WildCatch Products: Sustainable, wild seafood available at wildcatch.com and Whole Foods. (Sockeye Salmon Burgers – $3.49)

Organic Classics (organicclassics.com): An extensive line of organic ready-meals containing organic chicken and pastured meats. While most are heavy on the carbs, their Chicken Cacciatore ($5.69) and Honey BBQ Chicken ($5.69) are lower.

All of the above are delicious, fast, pocket-friendly… and truly healthy too. Enjoy!

[Ed. Note: As nutrition expert Kelley Herring points out, it doesn't have to cost a lot of money or take hours to prepare nutritious meals. For a twice-weekly dose of the latest breakthroughs in healthful recipes... weight-loss programs... and other ideas for achieving optimal health, sign up for ETR's free natural health newsletter.

Now you know how to prepare healthy dinners and lunches - and you can enjoy perfectly healthy desserts as well. Just pick up your copy of Kelley's recipe e-book, Guilt-Free Desserts. You'll find dozens of delicious recipes you can easily make at home.]

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Scammed by Text Message

By Jason Holland

By now you should be well aware of e-mail scams: authentic-looking messages “from” your bank or credit card company that are actually from scammers “phishing” for your personal information. But now scammers have gone mobile. They are sending similar messages to cellphones via text messaging.

So keep an eye out for “alerts” from banks or credit card companies – even if they look official – urging you to call a number or text back personal information. Instead, call the financial institution directly through its official phone number (found on your statement, card, or the company website) to find out if there really is a problem with your account.

A good rule of thumb: Never, ever give out PIN numbers, bank account details, or Social Security numbers over the phone (or through a text message) to sources you don’t know. That goes for e-mail, too.

(Source: Consumerist)

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The Language Perfectionist: But I Repeat Myself

By Don Hauptman

On National Public Radio recently, a newscaster reporting on the Middle East conflict said that Gaza had been “bisected in two.” Of course, the word bisected means divided into two parts, so the phrase is redundant.

In an article in the interior design section of a respected newspaper, a report on mirrors included this phrase: “With their capacity to reflect back nearly all incident light… .” The back is unnecessary because it’s contained in the definition of reflect.

I used to expect journalists to display a minimal level of literacy, but I’m no longer surprised by the egregious errors I routinely spot. In an earlier column, I discussed redundancies. The problem is obviously still with us, so here’s another take on the subject.  

One reason this error is committed so frequently is that it isn’t always obvious that a particular combination of words is repetitive. Another reason is that certain phrases have become cliches, and because of their familiarity they “seem right.”

The problem can be solved by deleting the redundant element, which is most often an adjective. If any of the following appear okay to you, take a second look.

• actual fact

• close proximity

• completely surrounded

• confer together

• consensus of opinion

• convicted felon

• deliberate lie

• disappear from view

• necessary prerequisite

• new innovation

• new recruit

• merge together

I borrowed some of the above examples from a clever little book: Armed Gunmen, True Facts, and Other Ridiculous Nonsense, by Richard Kallan. Though it’s primarily intended for amusement, the hundreds of redundancies cited also serve an educational purpose. If certain people make you “shriek loudly” by committing this type of mistake, a gift of this book “might possibly” help raise their “mental awareness” of their habit.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]  

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It’s Fun to Know: So When Does an Orchestra Become a Symphony Orchestra?

An orchestra is a musical group thatthree types of instruments: woodwinds (e.g., flutes, clarinets, oboes), percussion (e.g., drums, triangles, cymbals), and strings (e.g., violins, cellos, basses). It can be as small as four or five members.

A symphony orchestra is an orchestra capable of playing symphonies – longer pieces that require more instruments. So symphony orchestras have more members and add brass instruments (e.g., trumpets, tubas) to the mix.So how about a philharmonic orchestra? An orchestra becomes philharmonic when there is already a symphony orchestra in town. It’s a way to distinguish between the two.(Source: Mental Floss and the Chicago Symphony Orchestra)

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== Highly Recommended ==

How a Simple Internet Mistake Can Make You $3,012 in Just Two Days

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Word to the Wise: Adventitious

Something that’s “adventitious” (ad-ven-TISH-us) – from the Latin for “coming from without” – is not inherent, inherited, or innate. It comes, accidentally or by chance, from an external source.

Example (as used by J.F.A. Pyre in The Atlantic): “But his posing was mostly harmless – as superficial as the swagger and millinery of the soldier – merely adventitious to the genuine strength and gallantry underneath.”

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Copyright ETR, LLC, 2009

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• So When Does an Orchestra Become a Symphony Orchestra?
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• Bad Fish, Good Fish
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