“Touching all the bases” is an appropriate metaphor that may well have its roots in the tragic tale of Fred Merkle. At the time, Merkle was only 19 years old and in his second major league season with the New York Giants.
Merkle’s infamous mental lapse took place on September 23, 1908, in the last half [...]
"Touching all the bases" is an appropriate metaphor that may well have its roots in the tragic tale of Fred Merkle. At the time, Merkle was only 19 years old and in his second major league season...
How well do you really know your customers? Reading the magazines or websites where you intend to advertise is a good way to learn something about the folks you market to, but it’s not enough. Knowing that you are writing to farmers, information technology (IT) professionals, or plumbers is just the start. You have to [...]
A jibe with means to be in harmony or accord; to agree. (Don’t make the mistake of using “jive with” instead – a common error.)
Example (as used by Judith Warner in a NYT review of Violette Noziere: A Story of Murder in 1930s Paris by Sarah Maza): “The story of incest simply wasn’t one that [...]
To create powerful marketing campaigns, you must go beyond the demographics to understand what motivates these people ...
I've seen his business grow from a single shop to a network of wholesale, retail, and manufacturing facilities from here to China.
In a recent news report, a think-tank executive was quoted as follows: “There is no Obama doctrine because the president is not doctrinaire.”
The remark might have been intended as a clever pun, but it’s confusing and misleading.
A doctrine is “a principle or body of principles.” Its literal meaning is neutral. Religious doctrines do exist, but [...]
When transitioning from my former career as a stand-up comic into my new one as “The Reinvention Guy,” I realized that one of the things that had been holding me back from accomplishing my goals was the desperation of wanting success too badly. I swore that once I transformed myself, I would do my best [...]
I realized that one of the things that had been holding me back from accomplishing my goals was the desperation of wanting success too badly.
The key to the Internet Money Club has been that Brian Edmondson doesn’t just show you the “what” and “how” in great detail – he also tells you the “why.”
Kerry Beckwith
By Robert Ringer | Tue, Jun 14, 2011
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