It’s been a while since I wrote about mixed metaphors in this column. So let’s review.
A mixed metaphor is a combination of figures of speech that unintentionally results in an incongruous or impossible image. This anecdote supplies a perfect example of the error:
A sportswriter interviewing a basketball player asked how his team was doing. “The [...]
The starting point of great success has always been the same. It is to dream big dreams. There is nothing more important than to begin by fantasizing about what you can become, have, and do.
But there are obstacles along the way to achieving those dreams.
Business management expert Elihu Goldratt explains this with what he calls [...]
The starting point of great success has always been the same. It is to dream big dreams. There is nothing more important than to begin by fantasizing about what you can become, have, and do.
Concupiscence (kon-KYOO-pih-suns) – from the Latin for “to wish” – is yearning; strong desire (especially sexual desire).
Example (as used by Blaise Pascal): “Concupiscence and force are the source of all our actions; concupiscence causes voluntary actions, force involuntary ones.”
Your marketing team has looked at your products and has developed a plan for getting those products in front of your prospects.
Part of that plan might include creative tasks like coming up with innovative copy approaches or design layouts. But don’t let the “fun” stuff take precedence over the plan’s real purpose: making a profit!
According [...]
Your marketing team has looked at your products and has developed a plan for getting those products in front of your prospects. Part of that plan might include creative tasks... don't let the "fun" stuff take precedence over the plan's real purpose: making a profit!
Comely (KUM-lee) – from the Old English for “lovely” – means pleasing in appearance; proper or seemly.
Example (as used by Francis Bacon): “The speaking in perpetual hyperbole is comely in nothing but love.”
I have a daughter in Montclair, New Jersey – hometown of the inimitable Yogi Berra.
As a result, I have made a bit of a study of his remarks. And one of my favorites is, “You can observe a lot just by looking.”
Well, one thing I have observed a lot is the disinclination of most marketers [...]
I have a daughter in Montclair, New Jersey - hometown of the inimitable Yogi Berra... I have made a bit of a study of his remarks. And one of my favorites is, "You can observe a lot just by looking."
Perfervid (pur-FUR-vid) – from the Latin for “to boil” – means ardent or impassioned; exaggeratedly emotional.
Example (as used by Armond White in an article titled “Best Movies, Saddest Culture”): “Good movies evaporate, while the market is flooded with inanity. Critics can’t do much to stop this, but when you read perfervid reviews of the latest [...]
By Don Hauptman | Fri, Jun 17, 2011
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