Archives | May, 2011

A Must for Your Marketing Arsenal

By Jason Holland | Mon, May 23, 2011

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When it comes to running an online business, most entrepreneurs do it with a website full of text – interesting/useful information combined with ad copy. But as we’ve seen recently, video is coming of age online. And it can be a great way to: Provide your customers with great content (in a way most of your competitors [...]

Today’s Words That Work: Supperate

By Early To Rise | Mon, May 23, 2011

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To supperate (SUP-yuh-rate) – from the Latin – is to fester; to form or discharge pus from a wound or sore. Example (as used by Christopher Hitchens in a NYT review of To End All Wars by Adam Hochschild): “The post-1918 frontiers of the former Ottoman Empire… are still a suppurating source of violence and embitterment.”

Beware of the Natural Entropy in Customer Service

By Michael Masterson | Sat, May 21, 2011

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One of the first things I did upon taking on AP as a client was call his customer service line, pretending to be a customer. The phone rang eight times before it was picked up.

The Language Perfectionist: Quotation Quota

By Don Hauptman | Fri, May 20, 2011

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Every few years, my friend Mardy Grothe assembles a new collection of quotations. The defining characteristic of these anthologies is that all the entries share an interesting or quirky theme. His latest work, Neverisms, just published, is generating a lot of favorable attention in the media and among his many admirers, myself included. A neverism (Mardy [...]

Are You Making Money From Soaring Global Energy Demand?

By Early To Rise | Fri, May 20, 2011

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Energy is a topic that dominates the news.

Today’s Words That Work: Mephitic

By Early To Rise | Thu, May 19, 2011

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Mephitic (muh-FIT-ik) – from the Latin – means noxious; offensive to the smell. Example (as used by Dale Peck in The New York Times): “Over everything presides ‘a sort of mephitic fog,’ a pervasive, sulfuric stink.”

The Only Thing That Really Matters

By Alexander Green | Thu, May 19, 2011

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Why do some folks look back on their lives and say they wouldn’t change much? Or anything? Is there a formula? Some mix of love, work, habits, or attitudes that offers the best chance of a well-lived life? Researchers at Harvard have been examining this question for 72 years by following 268 men who entered college in [...]

The Only Thing That Really Matters

By Early To Rise | Thu, May 19, 2011

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Is there a formula? Some mix of love, work, habits, or attitudes that offers the best chance of a well-lived life?

But What’s Next?

By Drayton Bird | Wed, May 18, 2011

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How many geniuses have you met?

Today’s Words That Work: Minatory

By Early To Rise | Wed, May 18, 2011

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Something that’s minatory (MIN-uh-tor-ee) – from the Latin – is threatening or menacing. Example (as used by George Eliot in The Mill on the Floss): “He was often observed peeping through the bars of a gate and making minatory gestures with his small forefinger while he scolded the sheep with an inarticulate burr, intended to strike [...]

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