Archives | May, 2011

Today’s Words That Work: Absolve

By Early To Rise | Tue, May 31, 2011

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To absolve (ab-ZOLV) – from the Latin for “to loosen” – is to free from guilt or blame; to set free or release, as from some duty, obligation, or responsibility. Example (as used by Daniel Levis today): ” When you give [your readers] an enemy to blame, you are essentially feeding their compulsion to be right. [...]

How to Sell to People Who Don’t Want to Be Sold

By Daniel Levis | Tue, May 31, 2011

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There comes a time in virtually every market when the buying public becomes quite sophisticated. These consumers have tried all kinds of things and none of them have performed as claimed. New information and new choices are never more than a mouse click away for them. And as a result, their normal distrust of advertisers is heightened and [...]

How to Sell to People Who Don’t Want to Be Sold

By Early To Rise | Tue, May 31, 2011

2 Comments

There comes a time in virtually every market when the buying public becomes quite sophisticated.

Today’s Words That Work: Serendipity

By Early To Rise | Mon, May 30, 2011

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Serendipity (ser-un-DIP-ih-tee) – from a Persian fairy tale titled The Three Princes of Serendip – is good luck; an aptitude for making fortunate discoveries by accident. Example (as used by Cybil Shepherd): “I had the serendipity of modeling during a temporary interlude between Twiggy and Kate Moss, when it was actually okay for women to look [...]

The Worst Mistake I Ever Made

By Bob Bly | Mon, May 30, 2011

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I hope what happened to my Internet marketing business recently never happens to yours… One morning, I clicked onto one of my five dozen or so product-specific micro-sites… only to find it gone! I quickly clicked on my other micro-sites. All gone. Next, a panicked call to my Web hosting service – with even worse results: a recorded [...]

The Worst Mistake I Ever Made

By Early To Rise | Mon, May 30, 2011

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One morning, I clicked onto one of my five dozen or so product-specific micro-sites... only to find it gone!

How to Have Lots of Good Friends

By Michael Masterson | Sat, May 28, 2011

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It's been said that if you want friends to help you in the bad times, you have to help them in the good times.

The Language Perfectionist: The Sense of Sense

By Don Hauptman | Fri, May 27, 2011

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Can you spot anything wrong with these sentences, found online? “A rich mixture of ylang-ylang and palmarosa essential oils creates a sensual aroma.” “Soulful Situations is a sensual sound experience that offers soul, jazz, R&B and beyond.” Article Title: “Heightening the Sensual Experience of a Well-Designed Landscape” In all of the above cases, sensual should be sensuous. Why? A reliable [...]

Living Without Limits

By Brian Tracy | Fri, May 27, 2011

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The starting point of great success and achievement has always been the same. It is to dream big dreams. There is nothing more important, and nothing that works faster to allow you to cast off your limitations, than to begin dreaming and fantasizing about the wonderful things you can become, have, and do. When you begin [...]

Living Without Limits

By Early To Rise | Fri, May 27, 2011

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The starting point of great success and achievement has always been the same. It is to dream big dreams.

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