Archives | September, 2010

Paralyzed by Worry

By John Forde | Thu, Sep 30, 2010

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What keeps your customer up at night? When he sits on his bed, one shoe on and staring out the window... what's he thinking about?

Paralyzed by Worry

By Early To Rise | Thu, Sep 30, 2010

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What keeps your customer up at night? When he sits on his bed, one shoe on and staring out the window... what's he thinking about?

The Language Perfectionist: An Overused Word to Avoid

By Don Hauptman | Thu, Sep 30, 2010

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An online search turned up these specimens: “Decline in fog threatens California’s iconic redwood ecosystems” “The 100 Most Iconic TV Show Intros Of All Time” “I’m going to show you how to make an iconic poster using the new Vector Set 18 from Go Media’s Arsenal.” Originally, iconic meant “characteristic of an icon” — an image or representation, often [...]

WIIFT

By Noah St. John | Wed, Sep 29, 2010

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Are you familiar with station WIIFM? It stands for "What's In It For Me?" And it's the "station" our minds are attuned to 24 hours a day, 7 days a week, 365.25 days a year. (Had to take leap year into account.)

WIIFT

By Early To Rise | Wed, Sep 29, 2010

0 Comments

Are you familiar with station WIIFM? It stands for "What's In It For Me?" And it's the "station" our minds are attuned to 24 hours a day, 7 days a week, 365.25 days a year. (Had to take leap year into account.)

Today’s Words That Work: Bloviate

By Early To Rise | Wed, Sep 29, 2010

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To bloviate (BLOH-vee-ate) — an Americanism — is to speak aimlessly and at great length in a pompous or boasting manner. Example (as used by Fiona Mazel in a New York Times review of You Were Wrong by Matthew Sharpe): “Here’s a formula I just learned: math teacher (hapless, feckless) plus stepdad (bloviating jackass) plus interloping [...]

The Almost Perfect Business

By Marc Charles | Tue, Sep 28, 2010

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China exports over $1 trillion in goods each year. And that makes it one of the great new opportunities of the 21st century for entrepreneurs like you. But you need to understand how the game is played.

The Almost Perfect Business

By Early To Rise | Tue, Sep 28, 2010

0 Comments

China exports over $1 trillion in goods each year. And that makes it one of the great new opportunities of the 21st century for entrepreneurs like you. But you need to understand how the game is played.

Today’s Words That Work: Disconsolate

By Early To Rise | Tue, Sep 28, 2010

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Disconsolate (dis-KON-suh-lit) — from the Latin — means hopelessly unhappy; without consolation or solace. Example (as used by Cathleen Schine in The Three Weissmanns of Westport): “Now she ordered her meals from every Tribeca restaurant that delivered, answered the door in her nightgown, paid with a credit card, and shuffled back to bed. Her slippers slapped [...]

Marketing and Business Reinvention

By Dan Kennedy | Mon, Sep 27, 2010

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In my 35 years working with business owners, entrepreneurs, and big corporate clients, I've seen many approaches to marketing. Unfortunately, most of them are narrow, limiting, and, well, wrong.

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