As a copywriter, one of the nuggets of wisdom I’ve gotten from Michael Masterson is to be as specific as possible in regards to my targeted prospects’ wants, needs, and desires. The same holds true when giving a speech (or seminar).
One of the ways to make yourself a more in demand speaker (and command higher [...]
A nemesis (NEM-us-sis) -- from the name of the Greek goddess of divine retribution and vengeance -- is an opponent or rival who cannot be beaten or overcome; a source of harm or ruin. The plural of the word is nemeses (NEM-uh-seez).
Example (as used by Peter Fogel today): "Engineers are an interesting group of men and women who always seem to be at odds with their longtime nemeses: architects. That is because they often have to work together on the same projects, and typically butt heads."
Here's just a short list of the misguided (and even ridiculous) business start-up advice I've read recently:
Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.
Hand out hundreds of those business cards and brochures at business functions and meetings.
Here's just a short list of the misguided (and even ridiculous) business start-up advice I've read recently:
Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.
Hand out hundreds of those business cards and brochures at business functions and meetings.
Conjecture (kun-JEK-cher) — from the Latin for “to infer” — is a guess, an opinion or theory formed without sufficient hard evidence.
Example (as used by Michael Masterson today): “Experience has taught me that my hunches are often right… but not always. If I spend too much time and energy on a [...]
When you think about the rich — the really rich — you may find yourself marveling at their… well, their money.
Take Bill Gates. If you think $10 million is a fortune, consider this: He has 5,000 of them. If he put his money in $1,000 bills, he’d have 50 million of them!
But how much better [...]
Early to Riser Mark Fitzpatrick sent me an e-mail with some questions about Central American real estate. He has owned some ocean-view property in Nicaragua's Brito foothills for about six years. (It sounds like it's near the development I have an interest in, Rancho Santana.)
By Peter Fogel | Tue, May 4, 2010
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