Never Miss a Beat
What’s Your Reaction? By Jason Holland How do you react to emergencies, tragedies, and traumatic situations? Are you panicked and scared? Do you have trouble recovering, even days afterward? That’s normal.
What’s Your Reaction? By Jason Holland How do you react to emergencies, tragedies, and traumatic situations? Are you panicked and scared? Do you have trouble recovering, even days afterward? That’s normal.
By PJ McClure | Wed, Apr 7, 2010
“We have a fire!“ Slowly waking from my Nyquil induced sleep, I struggled to understand what my wife was saying. “We’ve got what?” “We have a fire!” she said again, bringing me fully awake. I stumbled out of the bedroom and toward some unusual noises in the garage. When I opened the door, the heat hit me in [...]
By Early To Rise | Wed, Apr 7, 2010
Something that’s malefic (muh-LEF-ik) — from the Latin for “to make ill” — has or exerts an evil influence; causes disaster. Example (as used by PJ McClure today): “When I opened the door, the heat hit me in the face. Smoke filled the garage with a malefic, orange pulse.”
By Michael Masterson | Tue, Apr 6, 2010
The average person believes that great wealth is created by revolutionary breaks with tradition. The Instinctive Wealth Builder (IWB) believes in Darwin. It’s not surprising that so many people believe in revolution. Many best-selling books have supported it. Read the popular biographies of Andrew Carnegie, John Rockefeller, or Bill Gates and you will be regaled with [...]
By Early To Rise | Tue, Apr 6, 2010
Invaluable Lessons in Unexpected Places By Jason Holland You may know the Franklin Mint as a source of fine collectibles (although the commemorative plates are a bit much for me). But in his essay today, veteran copywriter and marketing strategist Drayton Bird reveals how working with the company years ago helped him learn how to write better [...]
By Drayton Bird | Tue, Apr 6, 2010
How many geniuses have you met? I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the film Fahrenheit 451. Then I was lucky enough to work with David Ogilvy for eight years. Ogilvy still exerts enormous influence in the marketing business, and if you haven’t read Ogilvy on Advertising, you should have your [...]
By Early To Rise | Tue, Apr 6, 2010
Consummate (KON-suh-mate) — from the Latin for “bring to perfection” — means complete or superb; of the highest or most extreme degree. Example (as used by Drayton Bird today): “After laboring on [the sales letter] for a week, I placed the carefully typed product of my consummate genius in front of my client.“
By Early To Rise | Mon, Apr 5, 2010
“Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.” Dr. Linus Pauling Seduction By Clayton Makepeace Most marketers approach their prospects like an army would attack a walled city: with a full frontal assault. We come at them with flags flying, trumpets blaring, and missiles flying. Our siege machines hurl fiery projectiles, our archers darken [...]
By Early To Rise | Mon, Apr 5, 2010
To titillate (TIT-l-ate) — from the Latin for “tickle” — is to excite or arouse in a pleasurable way. Example (as used by Clayton Makepeace today): “Instead of barraging prospects with blatant benefits, Boardroom’s legendary copy teases, titillates, and tempts prospects — intensifying their curiosity to almost unbearable levels, and then inviting them to satisfy their [...]
By Clayton Makepeace | Mon, Apr 5, 2010
Most marketers approach their prospects like an army would attack a walled city: with a full frontal assault. We come at them with flags flying, trumpets blaring, and missiles flying. Our siege machines hurl fiery projectiles, our archers darken the sky with arrows, and we send row after row of armored warriors to storm the enemy’s [...]
By Early To Rise | Wed, Apr 7, 2010
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