Could it be that what’s stopping you from making your next big business breakthrough is that you haven’t broken the right rule?
Most successful entrepreneurs I know are perpetual rule breakers. In fact, I find it hard to come up with even one who’s played by others’ rules and still managed to come out on top.
An [...]
You say you like following rules and adhering to tradition? Stop right now, says Roy Furr, a contributor for American Writers & Artists Inc., in his essay today.
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Today, you have the opportunity to reinvent the way you live and work. How? By learning a financially valuable skill that’s at the heart [...]
Rabid (RAB-id) — from the Latin for “to rave” — means fanatical; extremely zealous or enthusiastic.
Example (as used by Roy Furr today): “He has a rabid, devoted fan base.”
I recently received a letter from a nice lady I’ll call "Lynn" that reminded me of something very important.
It is something that can thwart your efforts to start your own business. It is probably the main reason why smart and talented people never enjoy financial independence. It is big. It [...]
Recently, a grammatical point made in an essay posted on a friend’s website generated a spirited disagreement from a reader. My friend asked me to mediate.
The essay told the story of a student who was rebuked by his teacher for saying “He is taller than me.” The teacher sternly told him that the sentence should [...]
Someone once asked me…
Why I would, so often…
(at least in copy)…
Use so many…
One-line paragraphs…
And so many… well… of these things: “…”
Of course, the above is exaggerated.
But there’s no getting around it…
Many copywriters really do use a lot of one-line paragraphs.
Or even one-word sentences.
Why?
Let me explain…
To gainsay (GANE-say) — from the Middle English for “again” + “say” — is to deny, dispute, or contradict.
Example (as used by Virginia Heffernan in a New York Times article about collecting physical books in the Internet age): “[Cultural critic Walter] Benjamin is not to be gainsaid. If he says [acquiring but] not reading [all [...]
So you’ve decided to go into business for yourself — on the Internet. But then you think… “What, exactly, should I sell?”
It’s a common stumbling block for start-up Internet entrepreneurs. But in his video today, Brian Edmondson, Director of the Internet Money Club, gives you an action plan to match your passion to profits when [...]
It's a direct-marketing technique that's been around since that industry was born. And with the Internet, it's only gotten more effective and produces results even faster. Google AdWords expert Howie Jacobson gives you the scoop in today's essay.
This one time, in 1978, I tried to get a date for the 8th grade Valentine’s Day dance at my junior high school. Acting like the marketer I would become, I first selected my target market of girls I was interested in, based mainly on their demonstrated ability to spend 20 minutes in my company [...]
By Roy Furr | Mon, Mar 15, 2010
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