In the Jan. 16 issue of the Michael Masterson Journal, I said that the average person is resistant to change, whereas the natural-born multimillionaire (NBMM) embraces it. That was simplistic. In fact, most people — intelligent or otherwise — are resistant to change. That’s because the instinct to distrust change is encoded deep in our DNA.
By Don Hauptman | Fri, Jan 29, 2010
While reading the business pages of a newspaper recently, this lead caught my attention: “Next Jump may well be the most intriguing Internet business that you’ve never heard of….” No, I don’t follow high-tech stocks for investment purposes. What, er… intrigued me about this sentence was the word intriguing. Is it correct?
By Jason Holland | Fri, Jan 29, 2010
How do you approach the new and different? In his essay today, Michael Masterson explains why your answer could be key to understanding (and overcoming) a huge obstacle to your success…
By Dr. Al Sears | Fri, Jan 29, 2010
When Terri came to my office, she was so overweight and out of shape she could barely get out of bed. It took her hours to run basic errands, even grocery shopping. Hauling all that extra weight around made life difficult. So we tried a new approach to exercise. She walked for 45 seconds and then stopped.
By Early To Rise | Thu, Jan 28, 2010
Unequivocal (un-ih-KWIV-uh-kul) means having only one possible meaning or interpretation. Example (as used by Bill Glazer today): “Your prospect’s decisions are not always unequivocal. Sometimes no doesn’t mean no. It just may not mean yes. It may mean ‘Let me think about it.’ OR ‘I need more information before I can make a decision.’”
By Bill Glazer | Thu, Jan 28, 2010
Most of your advertising won’t find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you must understand a basic concept: [...]
By Dr. Al Sears | Thu, Jan 28, 2010
Back in the 1930s, two Germans — a doctor and a track coach — came up with a breakthrough in fitness. They were the first to figure out that doing a short burst of activity followed by rest is the best way to exercise… and burn fat fast. Using the training technique they invented, athletes sprinted [...]
By Jason Holland | Thu, Jan 28, 2010
Direct marketing is driven by tangible, measurable results. And a natural extension of that is to divide prospects into those who respond to an offer (buy a product or sign up for a newsletter) and those who don’t. The responders are sent even more promotions.
By Bill Glazer | Wed, Jan 27, 2010
You can (and should) always be different with your advertising. Because when you are… you accomplish your #1 goal. GETTING NOTICED! OUTRAGEOUS doesn’t always mean getting wild (like me on the cover of my newest book, where I’m wearing a straightjacket). It can be as simple as changing the font in a letter you send to prospective [...]
By Michael Masterson | Wed, Jan 27, 2010
Today, Bill Glazer talks about how to get your advertising noticed. Don’t be fooled by the title of his essay — his strategy is not as simple as it sounds. There are all sorts of ways to get your prospect’s attention. But get it you must.
By Michael Masterson | Fri, Jan 29, 2010
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