According to polls, almost all Americans — about 88 percent of us — plan to make New Year’s resolutions this year. That’s good. But this isn’t: More than half of those resolutions are abandoned (or broken) on January 2. Another 10 percent will be forgotten (or broken) on January 3. By April 1, more than 90 percent of [...]
By Early To Rise | Tue, Dec 29, 2009
A calumny (KAL-um-nee) — from the Latin for “to deceive” — is a maliciously false statement intended to disparage or discredit someone. Example (as used by Michael Masterson today): “An amazingly high percentage of the calumnies I utter find their way back to the victims.” [Ed. Note: Become a more persuasive writer and speaker ... build your [...]
By Michael Masterson | Tue, Dec 29, 2009
I used to make this mistake all the time — copy a “sensitive” e-mail to the wrong person. And then try to explain that I didn’t really mean what I had said in black and white. It’s so embarrassing! And so unnecessary.
By Michael Masterson | Tue, Dec 29, 2009
Over at our sister publication, Investor’s Daily Edge, they’ve just interviewed resident bond expert Steve McDonald. And if you’re the type of investor swayed by cable news hype or what’s on the bestseller lists, you should take a look. Here’s an excerpt:
By Clayton Makepeace | Tue, Dec 29, 2009
Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions. How do you do it?
By Michael Masterson | Tue, Dec 29, 2009
You don’t need to be a marketing genius to have a successful entrepreneurial business. You can get by very well by identifying marketing genius in someone else and leveraging it.
By Michael Masterson | Mon, Dec 28, 2009
A good way to increase the lifetime value of your customers is to sell them products and services that are outside the scope of what you can deliver yourself. An example: Dry Creek Vineyard recently sent me, as a member of their VIP Club, an invitation to participate in a cruise.
By Michael Masterson | Mon, Dec 28, 2009
Let’s start with some simple arithmetic. Joe Ordinary is 25 years old, makes $28,000 a year, and gets ordinary 3 percent to 4 percent yearly increases. Over a 40-year career, he makes approximately $2.3 million.
By Michael Masterson | Mon, Dec 28, 2009
In his last THB Undercover, Total Health Breakthroughs’ Managing Editor Jon Herring exposed the idiocy of the government-recommended Food Pyramid. If you trust the government for advice about health, this will edify you. If you don’t, it will amuse you. In either case, read it here…
By Michael Masterson | Mon, Dec 28, 2009
In today’s essay, I give you a challenge. And no matter how hard you have to work to meet it, you’re going to thank me when you do. Also in this issue, I reveal a vital element in your back-end marketing that you’re probably missing. And I show you how the Food [...]
By Michael Masterson | Wed, Dec 30, 2009
0 Comments