Archives | December, 2009

Understanding Self-Respect

By Robert Ringer | Wed, Dec 9, 2009

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I see a great deal of self-contempt in many people I encounter. It isn’t necessary for a person to tell me he lacks self-respect. You can see it in his facial expressions and body language. You can hear it in his words and in the tone of his voice.

An Instant (and Overlooked) Income Producer

By Yanik Silver | Wed, Dec 9, 2009

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After every single transaction on your website (opt-in, registration, or purchase), you should be controlling where your customer goes next.

How Fit Are You?

By Michael Masterson | Wed, Dec 9, 2009

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You can get a pretty good idea of your fitness level with the following quick self-assessment test. I read about it several years ago in one of Dr. Sears’s newsletters. And I still refer to it today.

Recognize the Buttons

By Michael Masterson | Wed, Dec 9, 2009

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If you want to accomplish your business goals, you need to be able to inspire all sorts of people to work harder and smarter than they would otherwise. To do that, you need to figure out what motivates them.

What I Think of Goldman Sachs

By Michael Masterson | Wed, Dec 9, 2009

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Embarrassed by the revelation that they were handing out more than $16 billion in bonuses this year, Goldman Sachs announced that it is coughing up $500 million to “help out” small businesses.

“Planting Seeds” in Someone’s Mind Pays Off — Sometimes Big Time

By Michael Masterson | Tue, Dec 8, 2009

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Want to get someone to do something he doesn’t want to do? It’s amazingly easy. All you have to do is plant a seed and wait for it to sprout.

China Moves Up the Food Chain

By Bob Irish | Tue, Dec 8, 2009

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As countries become more industrialized, their citizens consume more protein. Rising incomes enable consumers to move up the food chain and eat more grain-intensive foodstuffs, like milk, meat, and eggs. And that, says Dylan Grice, an analyst at Societe Generale, is exactly what we’re seeing in China.

Use Conversional Copy for the Best Internet Marketing Results

By Bob Bly | Tue, Dec 8, 2009

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A public radio station in my area, featuring eclectic rock and pop, sent me a fundraising letter. It began: “Dear Neighbor, I know you are a savvy media consumer.”

Today’s Words That Work: In Absentia

By Early To Rise | Tue, Dec 8, 2009

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In absentia (in ab-SEN-shuh) — from the Latin — means while or although not present.

The Secret of Calculated Enthusiasm

By Michael Masterson | Mon, Dec 7, 2009

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When I began consulting with my current largest client, I was surprised to discover that some of the marketing people had a habit of making condescending remarks about their customers.

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  • As always, I found Michael Masterson’s writing very inspiring and stimulating.

    When I start reading his “Plan B” article, my first reaction was that this is an interesting approach. Then I realized that Dale Carnegie said the same in one of his books – to imagine the worst possible outcome and accept it as possible. Then plan around it.

    Francois