“We don’t talk much about office morale,” my main client said in a memo to his top execs recently. “Why not? Partly because we don’t know much about these things. Another is that we don’t think about it.” (Note: When he says “we,” he means “I.”) As far as I know, this [...]
By Michael Masterson | Mon, Nov 16, 2009
Your employees want to work less and get paid more. Your vendors want to charge more and deliver less. Your customers are tough to please. What should you do? In today’s main essay, I’ll give you my view.
By Michael Masterson | Fri, Nov 13, 2009
You invested your money and time to start your own business. After several years of very hard work, it is starting to produce significant profits. It’s time to start paying yourself. How much should that be?
By Michael Masterson | Fri, Nov 13, 2009
It’s an old soapbox, but I’m going to get on it again. Multitasking is not a good thing. It is not something to admire in other people. It is not a “skill” that you should try to acquire yourself. I am ranting now because I just read an article in a business magazine that [...]
By Michael Masterson | Fri, Nov 13, 2009
I used to be a terrible speech giver. I hemmed. I hawed. I spoke too slowly. I rushed too fast. I mumbled. I shouted. I was terrible. But the worst thing I did was wander off topic and get lost in my thoughts. "Where was I?" I used to ask my audiences.
By Steven Leveen | Fri, Nov 13, 2009
There is book learning and then there is real-world learning, and we tend to think that learning in the real world is more valuable and genuine. As Ishmael boasted in Moby-Dick, “A whale ship was my Yale college and my Harvard.”
By Don Hauptman | Fri, Nov 13, 2009
I have long been fascinated by funny mistakes committed by people who should know better. Whenever I find an amusing goof, I seize upon it. “How did the copy editors and proofreaders and fact-checkers miss that one?” I think.
By Early To Rise | Thu, Nov 12, 2009
Ebullient (ih-BUL-yunt) — from the Latin for “boiling up” — means overflowing with fervor, enthusiasm, or excitement.
By Jason Holland | Thu, Nov 12, 2009
Testimonials add credibility and proof to your promotional copy — which is why no marketing campaign should ever go out without a slew of ‘em. But often your customers, although ebullient about your product or service, aren’t able to express their enthusiasm very well in writing. So what do you do?
By Jason Holland | Thu, Nov 12, 2009
What is the one thing that all successful people, whether athletes or entertainers or billionaire business tycoons, have in common? They’ve all had mentors. That’s what helped them get to the top faster and easier. As Brian Edmondson, Director of the Internet Money Club, put it during his presentation yesterday at Bootcamp:
By Michael Masterson | Mon, Nov 16, 2009
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