Archives | November, 2009

How to Avoid Drowsiness After Thursday’s Turkey Dinner

By Michael Masterson | Mon, Nov 23, 2009

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Most people blame tryptophan — an amino acid in turkey — when they drift off after a traditional Thanksgiving meal. Tryptophan is a natural sedative. But you would have to wolf down a huge amount on an empty stomach in order for it to have much of an effect.

Set It and Forget It

By Brian Edmondson | Mon, Nov 23, 2009

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Why do I like working online? One word: automation. With an Internet business, your prospects find you. Once they do, your website or landing page does the selling. If they don’t buy, you can follow up with them automatically through e-mail marketing. And once they do buy, the transaction is made without you [...]

Giving Thanks

By Michael Masterson | Mon, Nov 23, 2009

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Of the many execrable things that happen to you when you approach 60, the recognition of mortality is the worst. You can’t avoid it. People you know — even friends and family members — are seriously sick or dying. I see death is a hateful thief. I know he will steal [...]

Being Grateful for Your Time on Earth… The Fine Art of Seduction… Your Life’s Balancing Act… and Much, Much More

By Michael Masterson | Mon, Nov 23, 2009

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In today’s essay, I recommend something I’m sure you’ve never heard before. It might shock you, but it will do you good. Also in this issue, Brian Edmondson, ETR’s own Internet marketing coach, reveals a set-it-and-forget-it secret for getting your Internet business going fast. Then it’s back to me for a quick lesson [...]

Predict Your Future

By Early To Rise | Fri, Nov 20, 2009

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To accomplish great things, you have to set specific objectives. Then you must take the appropriate actions to reach your goal. Just as important is how you think about your goal. Do you “hope” you can achieve it? Does it seem like something you’ll try to do… and see what happens? Or [...]

The Cardio Myth

By Jon Herring | Fri, Nov 20, 2009

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You don’t have to spend hours on a treadmill or run for miles. In fact, doing that can be counterproductive.

The Promises You Make

By Michael Masterson | Fri, Nov 20, 2009

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Henry Ford once said: “You can’t build a reputation on what you’re going to do.” Well, some people keep trying.

The “Is It?” Closing Technique

By Michael Masterson | Fri, Nov 20, 2009

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You are trying to persuade someone to do something. He is resistant. You suspect it is because he has misgivings he prefers not to talk about. You don’t want to upset or offend him, but you do want to get his okay. What do you do?

The Language Perfectionist: All About You

By Don Hauptman | Fri, Nov 20, 2009

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In a recent article reporting on “e-signatures” for contracts and other documents, this quotation appeared: “How do you know it was me who signed it?” The proper uses of I and me are among the first grammatical rules that schoolchildren are taught. Yet even as adults, writers and speakers sometimes get it wrong. [...]

Use a Swipe File to Write Promotions Better and Faster

By Bob Bly | Fri, Nov 20, 2009

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A “swipe” file is a collection of promotions — mailed by successful marketers — that you have saved. “A good swipe file is better than a college education,” says my old direct-marketing “professor,” master copywriter Milt Pierce.

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  • Mr. Masterson,

    I just wanted to say that this article was one of the best that I have read in a long long time. Truly an Aha! moment for me. I have been thinking of the article ever since I read it. It helped me understand the last 20 years of my life. Thank you. Life-changing for me.

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