There’s a small cafe in Annapolis, Maryland. A great breakfast place.
And they will add nearly $20,000 to their sales this year by using one little trick: They make it extremely convenient for their customers to add a $3 item to their order.
Each morning, they turn a sack of oranges into 18 cups of fresh-squeezed orange juice. They fill clear plastic cups with the brightly colored juice. And the cups go into a tray of ice right next to the cash register.
They used to put the OJ out on the countertop — and they hardly sold any of it. But now, 18 people a day grab one of those cups. At $3 each, that’s $54 a day. Over a year, that adds up to $19,710 in extra sales. (And that’s on an item with a very high profit margin.)
Whether you’re running a neighborhood coffee shop or an online “store,” make it easy for your customers to grab a little something extra on the way out. Those little sales will add up to big numbers fast.
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So simple yet so powerful. Indeed, simple it is, but we usually neglect to do the simple things. We prefer the complex. Such is our nature. And man has a nature.