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Archive for November, 2009


Predict Your Future

Friday, November 20th, 2009

To accomplish great things, you have to set specific objectives. Then you must take the appropriate actions to reach your goal.

Just as important is how you think about your goal. Do you “hope” you can achieve it? Does it seem like something you’ll try to do… and see what happens?

Or do you think of it as if it has already been accomplished?

To achieve the extraordinary, you need to feel that kind of certainty about it.

Use this strategy with your team. Start talking about what you want to have happen in the future as if it has already happened. You will see amazing results.

[Ed. Note: Tom McCarthy (www.transformationtechnologies.com) is a success coach and business consultant. As the emcee at ETR's recent Info-Marketing Bootcamp, he kept attendees motivated and working toward their goals. You can see Tom in action, along with a dozen experts in business building and Internet marketing, in the Bootcamp DVD home-study program.]


“Finally! Someone tells the truth. Michael, you’re brilliant. Issue #2795 was right on the mark. Small productive actions taken consistently change attitude (and reinforce taking more actions) faster than anything else.”

Stacey Morris
New York

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How the “Missing Link” can kick your online business into overdrive

Every inefficient system… whether it’s an overweight body, a sputtering car, or a losing football team… has a “missing link” that prevents it from operating at full capacity.

It’s the same thing with a floundering online business.

There’s a “missing link” that keeps it from bringing in big-time revenues.

But once you pinpoint this “missing link” and get it taken care of, you can make more money online than you ever dreamed possible.

And the best part is, it is so easy to do, you’ll kick yourself for not thinking of it.

Let me show you how…

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The Cardio Myth

Friday, November 20th, 2009

You don’t have to spend hours on a treadmill or run for miles. In fact, doing that can be counterproductive. (more…)

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The Promises You Make

Friday, November 20th, 2009

Henry Ford once said: “You can’t build a reputation on what you’re going to do.”

Well, some people keep trying.

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The “Is It?” Closing Technique

Friday, November 20th, 2009

You are trying to persuade someone to do something. He is resistant. You suspect it is because he has misgivings he prefers not to talk about. You don’t want to upset or offend him, but you do want to get his okay. What do you do? (more…)

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The Language Perfectionist: All About You

Friday, November 20th, 2009

In a recent article reporting on “e-signatures” for contracts and other documents, this quotation appeared: “How do you know it was me who signed it?”

The proper uses of I and me are among the first grammatical rules that schoolchildren are taught. Yet even as adults, writers and speakers sometimes get it wrong.

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Use a Swipe File to Write Promotions Better and Faster

Friday, November 20th, 2009

A “swipe” file is a collection of promotions — mailed by successful marketers — that you have saved.

“A good swipe file is better than a college education,” says my old direct-marketing “professor,” master copywriter Milt Pierce.

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Today’s Words That Work: Inveterate

Thursday, November 19th, 2009

Inveterate (in-VET-ur-it) — from the Latin for “chronic” or “long standing” — means habitual or firmly established. (more…)

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Why Sidebars Are Crucial

Thursday, November 19th, 2009

There are pretty much only two kinds of prospects in a marketer’s universe: (1) casual copy scanners, and (2) inveterate readers.

Hand a sales letter to a dozen people, and you’ll see what I mean. Some of them — the inveterate readers — will read the headline and every page of the copy.

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A Good Place to Find Partners

Thursday, November 19th, 2009

A few months ago, I thought I’d found a great new partner to promote one of my sideline businesses: The International Sketch Comedy Championships. Through a friend, I was introduced to a former “A list” actor. He’d had starring roles in some big hits 20 years ago. And I was sure his clout could help take the event to the next level.

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What To Do When Your Boss Is Looking Over Your Shoulder

Thursday, November 19th, 2009

Second-guessers — bosses who delegate authority and then take some of it back — are a very odious sort. Most management books advise you to confront them.

In some cases, that may be necessary. But in most cases I’ve witnessed, second-guessing is a response to a real problem. So before you accost your bossy boss and set him straight, make sure his worries are groundless.

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How Important Is Loyalty?

Thursday, November 19th, 2009

Here’s a question I’ve wrestled with for years: When it comes to success, is loyalty a good thing or a bad thing?

There are those who advocate a “me-first” approach. Loyalty, they argue, is a sentimental attachment that winners cannot afford. When people are no longer useful to you, get rid of them.

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What Matters When Delegating

Wednesday, November 18th, 2009

When delegating tasks to your team, it’s important to be clear about the goal you want to achieve.

Many managers are specific about the steps to take but vague on intent. This is a mistake.

Just because you’ve achieved good results by following a certain procedure, don’t assume that everybody who works for you must approach projects your way.

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The Next Black Monday?

Wednesday, November 18th, 2009

On Black Monday, in October 1987, the market plunged over 500 points. It happened because the big trading companies weren’t able to shut down their computerized trading programs. And it could happen again. But thanks to much more powerful computers, it would be far worse. (more…)

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What You Don’t Need to Succeed

Wednesday, November 18th, 2009

I’m always talking about the attributes of successful people:

  • They set goals.
  • They are action-oriented.
  • (more…)

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Today’s Words That Work: Panoptic

Wednesday, November 18th, 2009

Panoptic (pan-OP-tik) — from the Greek for “fully visible” — is another way of saying comprehensive or all-encompassing. (more…)

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Irrational and Rational Faith

Wednesday, November 18th, 2009

In Erich Fromm’s 1956 classic, The Art of Loving, he provides unique insights into the subject of faith.

Fromm did not believe faith is in opposition to reason or rational thinking. On the contrary, he simply made a distinction between rational faith and irrational faith. He believed that irrational faith is based on submission to irrational authority. But rational faith is based on one’s own convictions.

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The Big Fat Lie About Fat

Wednesday, November 18th, 2009

Think you’re being good when you buy low-fat products? Do you marvel that such healthy items taste so good?

There’s a reason for that, says Total Health Breakthroughs’ Managing Editor Jon Herring. “The fat has been replaced with sugar and refined carbohydrates. And those are more dangerous to your health.”

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Nine Pages

Tuesday, November 17th, 2009

On any given day, I go down to my cave at 7:00 a.m. and do not emerge until 6:00 p.m. When I do, my wife goes through a litany of everything she accomplished in that time. Then she asks: “And what did you do all day?”

My answer: “Nine pages.” (more…)

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Smart People Don’t Play in Casinos… They Own Them

Tuesday, November 17th, 2009

Astute businesspeople don’t gamble. They take calculated risks when the odds favor success.

Walk through any casino in the wee hours and you will notice how miserable the gamblers look. Even at the high-stakes tables, otherwise successful people will be slumped over, watching their money disappear, one stack of chips at a time. (more…)

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Faster and Better Phone Calls

Tuesday, November 17th, 2009

Important phone calls are stressful. And when you’re under stress, you’re not as clearheaded as you should be. The result is often an incomplete conversation. (”Damn! I should have said this.” Or, “Why didn’t I remember to ask that?”)

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Today’s Words That Work: Litany

Tuesday, November 17th, 2009

A litany (LIT-n-ee) — from the Greek for “entreaty” — is a long, formal, ritualistic prayer. The word is also used for any tedious, repetitious speech or recital.

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Deliberate or Decide?

Tuesday, November 17th, 2009

Here’s a statement worth thinking about:

“The percentage of mistakes in quick decisions is no greater than in the long, drawn-out vacillations, and the effect of decisiveness itself makes things go and creates confidence.” (more…)

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Today’s Words That Work: Nugatory

Monday, November 16th, 2009

Nugatory (NOO-guh-taw-ree) — from the Latin for “trifling” — means worthless or ineffective; of no real value. (more…)

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Use Your Travel Time Effectively

Monday, November 16th, 2009

DL, a senior executive, sat next to me on the plane ride to LA. During the four-hour flight, he read a detective novel.

It relaxed him, he said. I wasn’t impressed. (more…)

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What Happens When Doctors Go On Strike?

Monday, November 16th, 2009

When Israeli medical doctors went on strike in 2000, the number of deaths in that country went down.

They went down so far, in fact, that funeral directors were protesting the strike!

Emergency care and other vital services were not disrupted during the strike. What decreased — drastically — were visits to outpatient centers.

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What Are MBA’s Good For?

Monday, November 16th, 2009

It’s a common story. Entrepreneur starts company. Company gets too big for one man to handle. Professional managers take over. Business tanks. Original (or new) entrepreneur takes over. Business is saved.

I’ve seen it from afar and have experienced it firsthand. (more…)

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How My Biggest Client Built His Empire Without Managing Anyone

Monday, November 16th, 2009

“We don’t talk much about office morale,” my main client said in a memo to his top execs recently. “Why not? Partly because we don’t know much about these things. Another is that we don’t think about it.” (Note: When he says “we,” he means “I.”)

As far as I know, this has always been true. When I first met him 30 years ago, he showed no interest in management issues. And when I began consulting with his company 10 years after that, he hadn’t changed.

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Loving Too Much… Sidebar Madness… the Hidden World of the Hardworking Copywriter… and Much, Much More

Monday, November 16th, 2009

Your employees want to work less and get paid more. Your vendors want to charge more and deliver less. Your customers are tough to please. What should you do?

In today’s main essay, I’ll give you my view. (more…)

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How Much Should Go Into Your Pocket?

Friday, November 13th, 2009

You invested your money and time to start your own business. After several years of very hard work, it is starting to produce significant profits.

It’s time to start paying yourself. How much should that be?

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Multitasking Is a Joke

Friday, November 13th, 2009

It’s an old soapbox, but I’m going to get on it again. Multitasking is not a good thing. It is not something to admire in other people. It is not a “skill” that you should try to acquire yourself.

I am ranting now because I just read an article in a business magazine that was titled “How to be a Better Multitasker.”

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