Archives | November, 2009

Often, One-on-One Is Best

By Michael Masterson | Mon, Nov 30, 2009

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You are having a problem with a member of your team. It’s affecting everybody. Your instinct is to call a meeting and give a speech that addresses the problem in general. You won’t mention names or point fingers. You figure the message will get through.

Today’s Words That Work: Attenuate

By Early To Rise | Mon, Nov 30, 2009

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To attenuate (un-TEN-yoo-ate) — from the Latin for “to reduce” — is to weaken or diminish in strength, value, amount, or degree.

Living Rich: Traveling to an Appointment My Way

By Michael Masterson | Mon, Nov 30, 2009

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I have a lunch appointment in Baltimore. I take an early flight to D.C. and get into the city (one of America’s greatest) three hours before my appointment.

Understanding the “Optimal Selling Strategy” of Your Business

By Michael Masterson | Mon, Nov 30, 2009

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Norm Brodsky wrote something in Inc. magazine several years ago that has stuck with me. It echoes a belief I share with him about the fundamental nature of business:

Be Skeptical of All Medical Advice

By Michael Masterson | Mon, Nov 30, 2009

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Here’s my jaundiced view (after having been in the health-publishing business for almost 20 years): When it comes to relying on your doctor’s advice… don’t.

Letting Your Business Outgrow Itself… Tiny Lists Can Be Fun… Upside-Down Marketing… and Much, Much More

By Michael Masterson | Mon, Nov 30, 2009

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In today’s essay, I explain why your favorite restaurant — the one with a two-hour wait every night — will close as soon as they add more tables.

What to Do When You Lose Your Creative Mojo

By Michael Masterson | Fri, Nov 27, 2009

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All creative people get stuck now and then. Writers have writer’s block. Painters have painter’s block. Even marketers and CEOs will admit that they sometimes “haven’t got a clue.” And if your financial future depends on generating ideas, this can be downright scary.

Time-Zone Trouble

By Michael Masterson | Fri, Nov 27, 2009

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Good sleep is essential for good health and personal productivity. But when you travel between time zones (as I often do), it is difficult to get.

How to Enjoy the Benefits of Contrary Thinking… Without Turning Into a Grumpy Old Bastard

By Michael Masterson | Fri, Nov 27, 2009

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If you are (as I am) a contrary person, you may find yourself finding fault with every conventional idea you hear. When this becomes a habit, several good things will happen:

Management Tip: Track the Performance of Your Workers… and Publish the Results

By Michael Masterson | Fri, Nov 27, 2009

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In my experience, nothing motivates people more than tracking their productivity and posting the results for all to see. And technology is readily available to track the performance of customer-service reps, data-input operators, salespeople, and the like.

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