This is a fat country. And that means Americans are prone to a long list of fat-related health problems. Heart disease and high blood pressure are two of the big ones. Dr. Al Sears, my personal physician, has helped me lose more than 25 pounds of fat, reduce my blood pressure, and strengthen [...]
By Michael Masterson | Wed, Oct 14, 2009
I sent a memo to a client last week, telling him about a clever advertising campaign that one of his competitors is using. I had inside info that the competitor is making a lot of money with it. My client’s response was to tell me what is wrong with what his competitor is [...]
By Early To Rise | Wed, Oct 14, 2009
“Eighty-six” is diner slang for taking an item off the menu or canceling an order. It’s also used by bars and restaurants when they refuse to serve an unruly or drunk customer. By extension, it can mean rejecting, discarding, or getting rid of anything or anyone (especially gangster style).
By Robert Ringer | Tue, Oct 13, 2009
Just about everyone claims to be in favor of freedom. But few seem to agree on what it means. One person’s idea of freedom can actually violate another person’s freedom. To one person, it means doing what he wants with his own life. To another, it means doing what he wants with other people’s lives. Both [...]
By Michael Masterson | Tue, Oct 13, 2009
If you want people to do as you wish, don’t tell them, sell them. This is a simple rule that applies to almost any situation. I not only use it in my advertising copy, I use it to persuade my:
By Michael Masterson | Tue, Oct 13, 2009
Important Sales Insight: People often feel guilty about saying “no.” After you’ve spent time trying to persuade them to buy something, they feel bad about just saying “no.” They may say “no,” but there is lingering guilt for having wasted your time.
By Michael Masterson | Tue, Oct 13, 2009
You know those parents who say they want to be their children’s “best friends”? You know the ones I’m talking about. Those obnoxious moms and pops with six-pack abs and designer jeans who have fun smoking pot with their kids and passing them candy-flavored condoms.
By Early To Rise | Tue, Oct 13, 2009
Laissez-faire (lay-zay-FARE) — French for “allow to do” — is the economic policy of allowing markets to be free of intervention by the government.
By Michael Masterson | Mon, Oct 12, 2009
How can you get your key employees to quickly develop the skills and talents they need? How do you get them to understand what you understand? In short, how do you get them to succeed? These people can make your future immensely richer, fuller, and happier. But much of what they eventually give you depends on [...]
By Michael Masterson | Mon, Oct 12, 2009
If you are lucky enough to be in the company of a successful businessman, don’t waste his precious time — and yours — chitchatting about baseball. This is a rare opportunity that should be treasured. So take advantage of it. Ask good questions, such as:
By Michael Masterson | Wed, Oct 14, 2009
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