Archives | October, 2009

The Low-Fat Trap

By Michael Masterson | Fri, Oct 16, 2009

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Think you’re being “good” by eating low-fat foods? Sorry, says Total Health Breakthroughs’ Melanie Segala. They’re bad for you. That’s because when the fat is removed manufacturers add starchy processed carbs to keep the food tasty. So stay away from low-fat. The added carbs could cause heart disease and diabetes.

Train Your Staff To Be Your Information Filters

By Michael Masterson | Fri, Oct 16, 2009

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Your staffers may try to dazzle you by producing voluminous white papers, complex analyses, etc. So what? These days, anyone can find huge amounts of data on the Internet on any topic. And it’s a big waste of your time to dig through it to find something you can use.

Your Constant Companion

By Dr. Srikumar Rao | Thu, Oct 15, 2009

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You have a companion. One that never, ever leaves you. It sticks with you, staying even closer than your shadow. It is like a leech sucking your blood, and you cannot shake it loose. This constant companion is your mental chatter. Another name for it is your internal monologue. It begins the moment you open [...]

I Hate Sleeping In

By Michael Masterson | Thu, Oct 15, 2009

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When you are an early riser, getting up two hours later seems like you are losing half a day. My back was cramping yesterday, so I took a muscle relaxer last night. I slept fitfully and didn’t get out of bed till 8:00. That’s at least two hours “late” for me.

How Much “Envisioning” Should You Do?

By Michael Masterson | Thu, Oct 15, 2009

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BK, MN, BB, and I were talking about mergers and how companies are managed afterward. The doomed AOL/Time-Warner combo (and split earlier this year) came up. This got very quickly into the question of how much forward thinking a CEO should do.

Evolution, Not Revolution

By Michael Masterson | Thu, Oct 15, 2009

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Consumers aren’t looking for brand-new products. They are looking for clever new adaptations of products they already know and love. What does this mean to you as an entrepreneur?

Nocuous

By Early To Rise | Thu, Oct 15, 2009

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Something that is nocuous (NOK-yoo-us) — from the Latin for “to harm” — is likely to cause damage or injury. Example (as used by Dr. Srikumar Rao today): “Each individual negative thought is inconsequential. But when taken together, they form a massive, nocuous structure.”

Keyword due diligence

By Bob Bly | Wed, Oct 14, 2009

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Before you optimize your website or buy pay-per-click (PPC) traffic, you should perform “keyword due diligence.” That means you must check to see that Internet users are actually searching for information on your product by using the same keywords you assumed they would use. When I tell this to people, they often pooh-pooh it. [...]

Who Pays Attention to Big Business? New York and Washington, That’s Who!

By Michael Masterson | Wed, Oct 14, 2009

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A recent study found that 2008’s media coverage of the financial crisis was all about big government and big business. Small-business issues merited just 5 percent of the total. Newspapers and magazines and television experts were almost entirely focused on the auto industry, bank bailouts, and stimulus plans. And most of the [...]

How to Get Out of That Damned Rut

By Michael Masterson | Wed, Oct 14, 2009

0 Comments

“How do you get out of a rut?” a good friend asked me. “Regain passion for your work? Get yourself up for each day?” “Have you thought about this?” he continued. “It happens to me often. It makes me miserable. I feel useless, because I tend to piss away the day. The only [...]

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  • Hi Michael,

    I have read 3 of your books and I want to say thanks for the ideas, concepts, and sharing your experiences. I now have a new role model and mentor I look to in my life and that person has your name.

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    Stephen