Archives | October, 2009

Your Customers Don’t Want More Doom, They Want Room to Zoom!

By Michael Masterson | Mon, Oct 19, 2009

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For 30 years, I’ve been having the same conversation with my partners. The subject is: What do our customers want from us — doom or zoom? Do they want more news about how bad the economy is? Or how clumsy and/or corrupt the government is when it tries to “help”? Or how completely out of tune [...]

Pay Yourself First and Get Rich Automatically

By Michael Masterson | Mon, Oct 19, 2009

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Take any financial planning book in a bookstore and you’ll see the same advice. If you want to accumulate enough money to retire someday, begin by budgeting. By listing expenses and limiting spending, they argue, you can have enough left over every month to save and grow rich.

Five Squares a Day?

By Michael Masterson | Mon, Oct 19, 2009

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Americans were raised on “three square meals a day.” Most Americans are also overweight. So you might be interested to know that changing that time-honored habit can help you lose weight. French researchers found that a group of people who normally ate four meals a day actually gained fat when they switched to three meals per [...]

Tap Into the World’s Best Ideas

By Michael Masterson | Mon, Oct 19, 2009

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Many, if not most, successful people attribute a share of their success to the books they read. To keep my mind bubbling with good ideas, I read one business or self-help book every week. I don’t read these books cover to cover. I use a speed-reading program I devised several years ago. I’m searching for one [...]

Doom and Gloom… Wish I Knew Then What I Know Now… “Inside Jokes” in Your Copy… and Much More

By Michael Masterson | Mon, Oct 19, 2009

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In today’s essay, I pass along a bit of brilliance from Dan Kennedy. It helped me understand why, for example, harping on our lousy economy can be hurtful to your advertising. After that, I explain why budgeting is no way to save money, where I get some of my best ideas, and why three squares a [...]

Polymath

By Early To Rise | Mon, Oct 19, 2009

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A polymath (POL-ee-math) — from the Greek for “learned” — is someone with broad knowledge in several fields.

Online marketing is a science not an art form

By David Cross | Fri, Oct 16, 2009

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Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He’d summoned me to his office to discuss the great idea I’d outlined in a memo only last week. So new in the company, yet already meeting with the Managing Director!

When Your Business Founders, Take Charge of Selling

By Michael Masterson | Fri, Oct 16, 2009

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Contrary to what the Obama administration would like you to believe, the Great Recession is alive and growing. Businesses are going bankrupt right and left. And those that aren’t tanking are seeing their profits diminish. This trend will probably continue. So if you are struggling to make profits and are hoping the economy [...]

Too Old to Keep Trying?

By Michael Masterson | Fri, Oct 16, 2009

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Several weeks ago, I told you about a guy I met at Joe’s cigar bar. He was 54, out of a job, and ready to give up. He was too old to start over, he claimed. Death is inevitable, I told him. But aging is mostly a state of mind. It’s perfectly possible [...]

Whose Rules?

By Don Hauptman | Fri, Oct 16, 2009

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If you’re old enough, you may recall a song that contains the lyric, “So it’s the meantime, meantime / All they gave me is that in-between time.”

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