Archives | October, 2009

What’s the Government’s Job Again?

By Michael Masterson | Tue, Oct 27, 2009

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In Charleston, West Virginia, the tap water is toxic. Bathwater burns sensitive skin. Drinking water takes enamel off teeth. The water has concentrations of arsenic, barium, lead, manganese, and other chemicals that cause cancer, damage kidneys, and wreck the nervous system. The cause? Illegal amounts of these pollutants being pumped into [...]

Minatory

By Early To Rise | Tue, Oct 27, 2009

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Minatory (MIN-uh-taw-ree) — from the Latin for “to threaten” — means menacing or ominous.

The Junkie’s Secret

By Michael Masterson | Mon, Oct 26, 2009

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As a teenager, I had the impulses of a junkyard dog. If someone looked at me the “wrong” way, I started barking. This resulted in many scraps — most of them with bigger and more skillful fighters. I managed to “win” a great many of them, however, because I was able to [...]

Why You Should Be More Like a Drug Addict… Going for It… the Remedy for Fleeting Happiness… and Much, Much More

By Michael Masterson | Mon, Oct 26, 2009

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As I explain in today’s essay, you can learn a lot about wealth building and success from your average junkie. Don’t believe me? Some of these guys make as much as $900 a day. What’s your typical payday?

Know What You Want to Accomplish Before Every Meeting

By Michael Masterson | Mon, Oct 26, 2009

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JSN was one of the best negotiators I ever worked with. How did he do it? He took the time to prepare for every business meeting. He thought out what he wanted to accomplish during the meeting. He considered every possible obstacle that might come up, and figured out how he would respond, jotting down [...]

Keep Your Business Strong by Eliminating the Weak End of Your Product Line

By Michael Masterson | Mon, Oct 26, 2009

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If you want to increase profits, trim low-profit-margin items from your product line. They are probably eating up limited and valuable resources that could be better used elsewhere.

Defeating Fatigue: Answer These Three Questions

By Michael Masterson | Mon, Oct 26, 2009

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There’s nothing wrong with feeling tired. It’s your body’s way of telling you “Give me some rest.” But staying tired — week after week — is a health problem, one you don’t have to live with and shouldn’t. If you have been feeling tired for a while, answer these three questions:

Degenerate

By Michael Masterson | Mon, Oct 26, 2009

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A degenerate (dih-JEN-uh-rit) — from the Latin for “to decline” — is a person who has lost the moral and ethical qualities considered to be normal or desirable.

“Need to Tell” vs “Want to Tell”

By John Forde | Fri, Oct 23, 2009

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In marketing copy, “need to know” info is the facts your prospect has to hear to help him make the decision to buy your product. But it’s often the “want to know” info that has more pulling power. By that I’m talking about things your prospect has an emotional interest in.

Where Do I Find a Mentor?

By Michael Masterson | Fri, Oct 23, 2009

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ETR reader Kendra Pearsall is eager to find a mentor and/or business partner. But she works at home, alone. “How do I find someone to work with?” she asks. Kendra, there are plenty of ways to do it. The most important thing to know is this: Don’t look for a “forever” business partner [...]

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