Angst
Angst (ENGK-stuh) — from the German — is a feeling of dread or anxiety. Example (as used by Dr. Srikumar Rao today): “If happiness is our nature, why do we not experience it more often? Why are our lives filled with angst and sorrow?”
Angst (ENGK-stuh) — from the German — is a feeling of dread or anxiety. Example (as used by Dr. Srikumar Rao today): “If happiness is our nature, why do we not experience it more often? Why are our lives filled with angst and sorrow?”
By David Cross | Wed, Oct 28, 2009
Our sales were hurting. Every one of our distributors was selling three to five times more of our competitor’s cheaper, inferior air ionizers than ours. It seemed that consumers decided at the shelf that all ionizers are pretty much the same. So why should they spend 67 percent more on ours?
By Michael Masterson | Wed, Oct 28, 2009
Having trouble falling — and staying — asleep? The culprit may be additives in your food. Aspartame, MSG, artificial coloring, nitrates, and even soy contain “excitotoxins.”These chemicals can alter brain chemistry and lead to insomnia.
By Michael Masterson | Wed, Oct 28, 2009
When writing or reviewing long marketing copy, you’ve got to get to the point where you find yourself thinking, “Yes! This is good! This is really, really good!” I call it the Eureka Moment.
By Michael Masterson | Wed, Oct 28, 2009
Products — the most successful products — meet urgent needs and solve important problems. But what solves today’s problem won’t necessarily solve tomorrow’s. We must constantly refine and reinvent to make our products “new.”
By Michael Masterson | Wed, Oct 28, 2009
MaryEllen and I were sitting in my office the other day, discussing our upcoming joint speech at ETR’s Info-Marketing Bootcamp. We talked about how smart it is for a business to host conferences. As we say in our book Changing the Channel, it can teach you a great deal about your customers that [...]
By Early To Rise | Wed, Oct 28, 2009
To asseverate (uh-SEV-uh-rate) — from the Latin for “spoken in earnest” — is to emphatically declare.
By Robert Ringer | Tue, Oct 27, 2009
It’s a serious mistake to allow yourself to get caught up in the “what-if” and “how-to” trap before taking action. The reality is that no one can ever hope to know all the problems in advance, let alone all the solutions.
By Michael Masterson | Tue, Oct 27, 2009
I’ve been starting businesses for 30 years. And after taking a look at those that failed right away, those that lingered and then failed, those that puttered along, and those that soared, I have come to the conclusion that to be successful, you need a “ready-fire-aim” approach.
By Michael Masterson | Tue, Oct 27, 2009
What do you do when you see a cow in a ditch? Well, first, you get it out. Next, you figure out how it got there in the first place. Then, you make darn sure it doesn’t fall into the ditch again.
By Early To Rise | Thu, Oct 29, 2009
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