Consumers aren’t looking for brand-new products. They are looking for clever new adaptations of products they already know and love.
What does this mean to you as an entrepreneur?
For one thing, it means that your goal is not to develop brand-new products. Instead, you must notice trends that are beginning and develop products that anticipate where those trends are going.
It also means that you must be humble. Innovation isn’t usually about genius. It is more often about trial and error. If you are always trying to come up with products that are completely different, you will likely have a very poor success record.
Imitation — knocking off your competitors’ products — doesn’t work. It is always too late. But noticing what products are starting to trend upward and then creating better versions of those products — that’s how you get the breakthroughs.
As we used to say in the 1960s, it’s all about evolution, not revolution.
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“The Cholesterol Theory of heart disease is quite possibly the largest cover-up in medical history,” says cardiovascular surgeon Dr. Dwight Lundell.
Get ready to discover:
- How an entire nation was lured into believing cholesterol causes heart disease, a theory that lacks scientific fact.
- How “no fat dieting” and “elimination of saturated fat” actually caused an epidemic of inflammation.
- Simple, powerful recommendations to help reduce the causes and effects of inflammation.
- PROOF that lowering inflammation is the most effective way to reduce your risk of cardiovascular disease.
It is time to stop the cholesterol madness.
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