Question: Are you passionate about what you do? Or just passionate about the money you make? I’m going to let you in on a little secret: It’s a lot easier to make money when you’re passionate about what you’re doing. How many people are locked into a job they can’t stand, only because they get a steady [...]
By Early To Rise | Wed, Sep 16, 2009
Autonomy (aw-TON-uh-mee) — from the Greek for “self” + “law” — is freedom; independence. Example (as used by Rich Schefren today): “When I made the decision to develop a business that would give me the autonomy to spend more time with my family and friends, I went with the one thing I knew I could ‘hang [...]
By Clayton Makepeace | Tue, Sep 15, 2009
Twenty years ago, if you had told me that one day I’d be able to reach millions of prospective customers without paying a penny in printing, postage, or lettershop fees … and without paying through the nose for print space or TV and radio time … I would have smiled and backed away from you v-e-r-y [...]
By Early To Rise | Tue, Sep 15, 2009
A lettershop is a business that handles large-volume mailings for direct-mail marketers. Its services include assembling and inserting package contents, addressing, sorting, and delivering the packages to the post office. Example (as used by Clayton Makepeace today): “Twenty years ago, if you had told me that one day I’d be able to reach millions of prospective customers [...]
By Michael Masterson | Mon, Sep 14, 2009
A man looks at his youth and says, “I wish I knew then what I know now.” That’s what “Eric,” a pot dealer who spent four years in jail, said to me after he had become a multimillionaire. Eric was talking about what he had learned about direct marketing. I gave him a job after he got [...]
By Early To Rise | Mon, Sep 14, 2009
To vet is to carefully examine or evaluate, checking for such things as accuracy, validity, and authenticity. Example (as used by Michael Masterson today): “Luckily, [the Bentleys'] bank suggested that they have their business plan vetted. That’s how they met Allen Shapiro, a retired executive with more than 30 years of retail experience.” [Ed. Note: Become a [...]
When you’re building an Internet business, it’s useful to step back and evaluate your progress every now and then. You will be at one of the following levels … Level One: The “getting ready to start” phase. You are spending a lot of time and money buying and studying Internet marketing courses. But you aren’t selling anything yet. Level [...]
By Early To Rise | Fri, Sep 11, 2009
A conduit (KON-dwit) — from the Latin for “to lead together” — is a passageway through which something (usually fluids, wires, or cables) is conveyed, transmitted, or distributed. Example (as used by Michael Masterson today): “Teachers are the conduits through which our children’s minds are shaped. They are the advice givers who provide the future with [...]
By John Forde | Thu, Sep 10, 2009
Every business is in sales. But not everyone feels comfortable selling. As someone who writes sales copy for a living, that’s worked out great for me. I get hired to craft the persuasive sales pieces that even crack entrepreneurs are sometimes afraid to touch. But what do you do when you don’t have the luxury of getting someone [...]
By Early To Rise | Thu, Sep 10, 2009
Demographics (dem-uh-GRAF-iks) are statistical data that identify the characteristics of a segment of the population — things like age, income, and level of education. In marketing, demographics are used to identify a targeted group of consumers. Example (as used by John Forde today): “Pile up a customer profile. Warm up with the general, aim for the [...]
By Rich Schefren | Wed, Sep 16, 2009
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