Something that’s counterintuitive (kown-ter-in-TOO-ih-tiv) is contrary to what intuition or common sense would lead you to believe. Example (as used by Alex Green today): “Few scientific truths are self-evident. Many are counterintuitive. It is by no means obvious, for example, that empty space has structure or that everything is made of the same [...]
By Jay White | Wed, Sep 23, 2009
If you're an Internet marketer and you're not taking advantage of autoresponders to accelerate your profits, listen up. (And if you are, listen up anyway. Because I have a few tricks up my sleeve for you.) Fact is, a well-written follow-up e-mail series delivered to your prospects via autoresponder can make a huge difference ... It can bring boatloads of potential buyers back to your sales pages faster and easier than just about anything else. I've seen conversion rates double ... triple ...
By Early To Rise | Wed, Sep 23, 2009
An autoresponder is a program that automatically generates a reply to incoming e-mails. Some people use autoresponders to deliver "out of office" messages when they are away from their computers for any length of time. Internet marketers use them to follow up with customers who've made a purchase online and prospects who have signed up to receive information from them.
By Clayton Makepeace | Tue, Sep 22, 2009
I was down at our new “getaway” digs over Labor Day. It’s a great place. Just outside of Atlanta and two hours from our North Carolina home. We bought it a few months ago so we could spend more time with my two older kids and three grandkids. They live in Atlanta, less than [...]
By Michael Masterson | Mon, Sep 21, 2009
Old-time copywriters like yours truly enjoy a walk down Memory Lane now and then. We do it for fun, but it can be profitable too. I’m talking about rereading the best-known direct-marketing ads of the past. Copy written by such luminaries as Gene Schwartz, Claude Hopkins, and John E. Kennedy. It’s fun to read through these old [...]
By Early To Rise | Mon, Sep 21, 2009
A gastronome (GAS-truh-nome) is a gourmet — a connoisseur of fine food and drink. The word is derived from the Greek for “stomach.” Example (as used by Michael Masterson today): “If you are selling inexpensive domestic caviar, you could create a story about how a group of gastronomes ridiculed your product until they tasted it.”
By Brian Edmondson | Fri, Sep 18, 2009
“So far, my website is pretty much identical to the Early to Rise site,” PG told me. PG is one of my coaching students. I had just asked him to tell me about the progress he was making. He had a sign-up box on the top right-hand corner of every page of his website. It offered a [...]
By Edwin Huertas | Thu, Sep 17, 2009
About a year and a half ago, a family friend started a business selling women’s active wear. She had no website — and no plans to create one. She sold her goods by driving door to door, visiting every gym she could find. She was doing okay. But the time and effort — not to mention [...]
By Early To Rise | Thu, Sep 17, 2009
Search engine optimization (SEO) is the process of increasing a website’s visibility — and, thus, the amount of “organic” (free) traffic it gets — by making it search engine friendly. SEO techniques include choosing targeted keywords, arranging for inbound links from other relevant websites, and making sure the site’s content contains plenty of useful information. Example [...]
By admin | Thu, Sep 24, 2009
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