Demographics (dem-uh-GRAF-iks) are statistical data that identify the characteristics of a segment of the population — things like age, income, and level of education. In marketing, demographics are used to identify a targeted group of consumers.
Example (as used by John Forde today): “Pile up a customer profile. Warm up with the general, aim for the specific. Use demographics and mailing lists. Surveys and focus groups.”
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