I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father’s time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived. In our time, that position is held by [...]
By Early To Rise | Mon, Aug 10, 2009
A control package is a direct-marketing company’s strongest promotion for one of its products. It is used to test new promotions. If a new promotion outdoes the control by bringing in more sales, it becomes the new control. Example (as used by Michael Masterson today): “The very first promotion Bill wrote for the International Living newsletter [...]
By Charles Newcastle | Fri, Aug 7, 2009
By Charles Newcastle The wealthiest families in the world utilize a powerful legal tool to protect their assets. More important, it can be used by people who are in the process of building wealth. People like you. The tool is called transference. In particular, “risk transference.” Risk transference: 1. Identifies the risk of incurring a loss. 2. Measures the [...]
By Early To Rise | Fri, Aug 7, 2009
Abstruse (ab-STROOS) – from the Latin for “concealed” – means hard for the average person to understand; secret; hidden. Example (as used by James Surowiecki in The Atlantic): “The economist Susan Woodward has shown that the mortgage industry’s reliance on abstruse and complex pricing schemes makes it difficult to comparison-shop effectively.” [Ed. Note: Become a more persuasive [...]
By Melanie Segala | Thu, Aug 6, 2009
By Melanie Segala Media chatter about the expected flu pandemic has been ramping up lately. Could it be because of “Big Pharma”? Pharmaceutical giants like Baxter and Novartis are preparing for mass inoculations against H1N1 (swine) flu by this fall. A while back, a batch of Baxter’s seasonal flu vaccine was “accidentally” contaminated with the human form of [...]
By Early To Rise | Thu, Aug 6, 2009
Pandemic (pan-DEM-ik) – from the Greek for “common” + “the people” – is a widespread epidemic, affecting an entire country, continent, or even the world. Example (as used by Melanie Segala in today’s issue of ETR): “Media chatter about the expected flu pandemic has been ramping up lately.” One of your most powerful guards against influenza is [...]
By Early To Rise | Wed, Aug 5, 2009
By Rebecca Matter I’ve been on my soapbox for some time now saying that if Internet marketers don’t learn to write for the web, they’re leaving money on the table. Now don’t get me wrong. I’m not saying you need to be a full-fledged copywriter before you start writing for your Internet business. Nor am I saying that [...]
By Early To Rise | Wed, Aug 5, 2009
“Bucolic” (byoo-KOL-ik) – from the Greek for cowherd – refers to an idealized rural life. Example (as used by Scott Eyman in a Palm Beach Post review of The Book of William by Paul Collins): “Of the original press run of 750, 230 copies of [Shakespeare's First Folio] are known to exist. Owners range from a [...]
By Early To Rise | Tue, Aug 4, 2009
Is marketing cheating? MW seems to think so. In particular, she has a problem with a marketing technique that has become known as “The Instant Amazon Bestseller Formula.” She didn’t accuse me outright of lying for saying that my recent book is an “Amazon bestseller.” Nor should she, considering the book … “Persuasive Presentations for [...]
By Early To Rise | Tue, Aug 4, 2009
Direct-response marketing – via both e-mail and standard mail – is a type of advertising designed to get the customer it’s aimed at to take an immediate action. That action could take the form of calling an 800 number, sending in a postcard to renew a subscription, signing up to receive free information, or making [...]
By Michael Masterson | Mon, Aug 10, 2009
0 Comments